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Market nichers and followers

Q 3/5
Piyush Gupta
IITK

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Market nichers and followers

  1. 1. Competitive dynamics How Can Market Followers or Nichers Compete Effectively?
  2. 2. Market Nichers Market Followers 2 Types of Market Strategy
  3. 3. Method 1: Identify the Market Nichers Who are they? Provide Customized Services Serve a Narrow Market Segment Leader in Small Market Achieve High Margin
  4. 4. Example of a Nicher
  5. 5. Method 2: Market Followers They Copy & Improve the already existing Market Leading Products and have comparatively Small Business They Enjoy High Profits having no cost incurred because of Innovation Who are market followers
  6. 6. Example of a Market Follower
  7. 7. What Market Followers Offer 1)High Value 2) Highly Customized Service 3)Flexibility
  8. 8. Followers in Large Market but Leaders in Smaller Markets

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  • Mahdimazy89

    Apr. 11, 2018

Q 3/5 Piyush Gupta IITK

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