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What are the keys to effective internal marketing

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What are the keys to effective internal marketing?

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What are the keys to effective internal marketing

  1. 1. -KARTIK BHARGAVA
  2. 2. ORGANIZING THE MARKETING DEPARTMENT
  3. 3. Functional organization
  4. 4. Geographic Organization
  5. 5. Product or brand management organization
  6. 6. Market-management organization
  7. 7. Matrix-management organization
  8. 8. RELATIONSHIPS WITH THE OTHER DEPARTMENTS
  9. 9. Coordinate the company’s internal marketing activities coordinate marketing with finance, operations and other company functions to serve the customer
  10. 10. BUILDING A CREATIVE MARKETING ORGANIZATION
  11. 11. Developing a company wide passion for customers organizing around customer segments instead of products understanding customers through qualitative and quantitative research

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