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Tasks required for sucessful marketing managment

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Tasks required for sucessful marketing managment

  1. 1. TASKS REQUIRED FOR SUCESSFUL MARKETING MANAGEMENT
  2. 2. A POWERPOINT PRESENTATION BY DEBANGITA GHOSH CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY(CBIT), HYDERABAD
  3. 3. DEVELOPING MARKETING STRATERGIES AND PLANS IDENTIFYING POTENTIAL LONG RUN OPPURTUNITIES IT INCLUDES CONCRETE MARKETING PLANS THAT SPECIFY YHE MARKETING STRATERGY AND TACTICS GOING FORWARD
  4. 4. ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE INCLUDES CLOSE MONITORING OF MAKETING ENVIRONMENT SO THAT THERE IS A LONG TERM RELATIONSHIP WITH THE CUSTOMERS AND FORECAST DEMAND
  5. 5. CHOOSING VALUE Market is divided into major segments to provide the best value Competitors are looked over, determining its weaknesses and strengths to decide appropriate positioning strategy
  6. 6. DESIGNING VALUE THE PRODUCT LAUNCHED IN THE MARKET SHOULD GAIN COMPETITIVE ADVANTAGE PROVIDING SERVICES LIKE PRODUCT QUALITY,DESIGN,FEATURES AND PACKAGING ITS PRICE SHOULD MATCH WELL WITH THE OFFERS PERCEIVED VALUE
  7. 7. DELIVERING VALUE The product should be delivered to the target market Various market facilitators should be recruited to supply its products and services Retailers, wholesalers, and physical distribution firms are identified to make decisions
  8. 8. COMMUNICATING VALUE MASS COMMUNICATION SUCH AS ADVERTISING, SALES PROMOTION, EVENTS AND PUBLIC RELATIONS ARE ISSUED MARKETER SHOULD COMMUNICATE TO THE TARGET MARKET
  9. 9. SUSTAINING GROWTH AND VALUE MARKETERS MUST INITIATE NEW-PRODUCT DEVELOPMENT, TESTING AND LAUNCHING AS PART OF ITS LONG TERM VIEW MARKETING ORGANIZATIONS CAPABLE OF IMPLEMENTING MARKETING PLANS ARE RECRUITED TO CONTROL UPS AND DOWNS IN THE MARKET FEEDBACK SHOULD ALSO BE WELCOMED TO GET THE EFFECTIVENESS OF MARKETING
  10. 10. THANK YOU 

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