Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Going all in on Social Data - Social Media Week Rotterdam

Social Media professionals way too often know way too little about the effect of their activities. Niels Tybjerg and Steen Rasmussen told the crowd at Social Media Week Rotterdam how to measure social better and make the data actionable.

  • Login to see the comments

Going all in on Social Data - Social Media Week Rotterdam

  1. 1. READY TO GO all in ON SOCIAL?
  2. 2. (The man with the data plan) (The guy with the content and conversions)
  3. 3. THIS IS WHAT WE’RE ALL ABOUT Danish Data and Automation Geeks
  4. 4. YOU NEED SOCIAL to hit a straight flush
  5. 5. IT’S NOT ILLEGAL to count cards ON SOCIAL
  6. 6. WHEN SHOULD YOU PLAY your social cards?
  7. 7. SOCIAL KPI’s IN GOVERNMENT SHOULD BE A SAFE BET
  8. 8. WHEN YOU DO KPI’S you can win the big pot
  9. 9. SOCIAL IMPACT on conversions MUST BE MEASURED
  10. 10. SOCIAL WILL ASSIST YOU On the path to conversion
  11. 11. GIVE YOUR Facebook Insights AN EXTRA TWIST
  12. 12. KOMFO TELLS YOU Much more ABOUT FACEBOOK THAN FACEBOOK
  13. 13. EVENT TRACKING is the 101 ON DOCUMENTING VALUE
  14. 14. GETTING TO THE BOTTOM of people getting to the bottom
  15. 15. TRACK YOUR FANS all the way TO THE CONVERSION
  16. 16. A SOCIAL WAKE-UP CALL No-one cares about your content
  17. 17. HOTJAR LET’S YOU SEE how people consume your content
  18. 18. SOCIAL PEOPLE like to talk LET’S TRACK IT
  19. 19. +   +  
  20. 20. CAMPAIGN TRACKING made easy IIH.DK/JACK
  21. 21. Iih.dk/jack  
  22. 22. SEE your competitor’s hand
  23. 23. PUT A TARGET on social
  24. 24. USE WEATHER DATA to choose WHEN TO ADVERTISE
  25. 25. API  
  26. 26. SEE SOCIAL’S impact on SEO
  27. 27. THE JOKER connect social TO EVERYTHING
  28. 28. INNOMETRICS COMBINE SOCIAL WITH EVERYTHING
  29. 29. CONTACT US for a game of social NIELS TYBJERG niels@iihnordic.com @nielstybjerg STEEN RASMUSSEN steen@iihnordic.com @strasm
  30. 30. •  Online Marketing (SEO, AdWords, e-mail, banner, affliate, tools, automation) •  Website optimization (landing pages, A/B tests, personalization) •  Measurement and Strategy (Google Analytics Certified, Adobe Certified, webtrends) •  Courses & Workshops •  14 years experience with online business and marketing •  Scandinavian – Denmark – Norway – Sweden •  Analytics Company of the Year –  2013, 2014 & 2015 INTERNET INTELLIGENCE HOUSE NORDIC Specialists in motivating users online

×