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Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah

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Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah

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Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah

  1. 1. TEAM MEMBERS
  2. 2. TABLE OF CONTENT Content Strategy Social Media Campaigns Blog campaign Brand Introduction Target Audience and Buyer Persona Influencer marketing Email Marketing Strategy Media Planning ( Google and Facebook ) Online Reputation Management Search Engine Optimization
  3. 3. 360 Degree Marketing Strategy
  4. 4. www.socialbakers.com
  5. 5. Santoshi Shetty’s Tips To inspire Your Next Trip To Koh Samui
  6. 6. BigHairLoudMouth Reveals her CRAZIEST Travel Experiences
  7. 7. Subtle Settle Explain : Why Bali Is The Best Budget Destination For Couples
  8. 8. Learn From Riaan George How To Add Luxury To Your Travel
  9. 9. You Can Solo Travel! Sejal Kumar Tells You How
  10. 10. Welcome Email Discount on their first flight booking Promotional email (app install) Review mail (appstore) Prom Promotional email otional email Promotional email Reminder about the offer pending Prom Promotional email otional email Confirmation Email (post booking services ) Promotional email (service by ixigo ) Booked Booked Prom email Confirmation Email (post booking services )
  11. 11. Is around the corner! Take that trip you’ve been dreaming about. (we’ve got everything, you need to plan)
  12. 12. Fashion & Travel Influencer - Mumbai Siddhi And Varun @settlesubtle 93.8k Followers Type of content : - Travel Photographs - Travel Tips - Hotel Reviews - Engaging Instagram Stories Benefit to Ixigo : - Collaborate with us as a ticketing assistant and mention Ixigo in their blogs and stories.
  13. 13. Beauty & Travel Influencer - Bangalore Nilu Yuleena Thapa @bighairloudmouth 67.5K Followers Benefit to Ixigo : Type of content : - Crazy Travel Photographs - Travel blogs about offbeat places - Invite her for an event and ask her to cover the event on her snapchat handle.
  14. 14. Youtuber - Delhi Sejal Kumar 409,018 subscribers Benefit to Ixigo : Type of content : - Travel Vlogs - Encourages Solo Travel - (Travel)Things to Do Videos - Travel Hacks Videos - Travel with us for a trip and Post Vlog for the same.
  15. 15. Luxury Travel Blogger - Mumbai Riaan J. George @urbaneyebyrg 22k followers Benefit to Ixigo : Type of content : - Luxury Travel Posts - Blogs on airline experiences - Luxury Hotel Reviews - Promote our app and its features. - Run a giveaway contest.
  16. 16. Fashion &Travel Blogger – Mumbai SANTOSHI SHETTY thestyleedge 333K Followers Type of content : - Travel Photographs - Facebook Live - Destination Specific Blogs Benefit to Ixigo : - Contribute her travel story to our Instagram account of travel stories “I explore I go” and promote the same.
  17. 17. • Use organic Quora marketing as a smart way out. • Questions should also be asked to get feedback from the people. • Should use company name and have a succinct profile. • Look for trending questions and topics in the travel context and provide quality answers.
  18. 18. • The relatively low quality of responses gives us a chance to stand out by providing thoughtful answers. • Reach out to the target audience on the yahoo search engine. • Do not answer questions from a personal account.
  19. 19. • Tripoto is a platform where travellers from around the world come together and share travel stories. • It is important for ixigo to have an account here as it can promote its services through this website. • Tripoto eases the process of searching travel information.
  20. 20. • Trippy allows location specific questions to be asked. • Ixigo can use this platform to provide information to the audience and thus direct them to the relevant pages on their website.
  21. 21. • This site caters to only travel related questions. • Relevant questions can be answered in order to promote different services offered by ixigo.
  22. 22. Budget Rs. 2,00,000 Prom email Text Ads Display Ads Rs.1,15,000 Rs.85,000 Rs.55,000 Rs.60,000 Traffic Traffic Rs.25,000 Rs.25,000 App Installs Rs.35,000
  23. 23. https://hastishah5678.wixsite.com/paris- packages
  24. 24. https://hastishah5678.wixsite.com/short- trips-to-kolad
  25. 25. Goal : Campaign name : Domestic flight offer Daily budget : Rs. 966 https://www.ixigo.com/offers/
  26. 26. Goal : Campaign name : Deals on tour packages Daily budget : Rs. 966 https://www.ixigo.com/trip-planner
  27. 27. THANK YOU
  28. 28. Brand : SDM June’17 Presented by : Shefali Shetty Hasti Shah

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