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Digital Marketing Strategy by Aishwarya Jain-Grofers

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Grofers Digital Marketing Presentation, prepared by Aishwarya Jain at IIDE - Indian Institute of Digital Education.
About Grofers-We are a local mobile e-commerce platform that is transforming the shopping experience for people like you, by connecting them to local stores. We aim to become the one-stop shop for all your daily needs. Users can order through the app and get everything delivered to their doorstep, quickly.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

Published in: Marketing
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Digital Marketing Strategy by Aishwarya Jain-Grofers

  1. 1. Android & IOS Website Online Supermarket App About Us
  2. 2. Albinder Dhindsa & Saurabh Kumar Headquarter at Gurgaon Operational in 17 Cities Founders : About Us
  3. 3. How does Grofers work?
  4. 4. Store Listing Warehouse
  5. 5. Grofers Website
  6. 6. Grofers App
  7. 7. 360° Review
  8. 8. News Feed Ad Display Ad
  9. 9. Display Ad
  10. 10. Display Ads
  11. 11. Metro Ad
  12. 12. Competitive Analysis
  13. 13. Website Mobile App Facebook Instagram Twitter Youtube Snapchat
  14. 14. Competitors Campaign 1. #Officesnacking 2. #TriviaTuesday 3. #BBFilmyHoli 1. #ZopHealth 2. #WeeklyDIY 3. #ZopChefs
  15. 15. Buyer Persona
  16. 16. Target Audience I: 25-32 Working Class
  17. 17. Hindi English French Rohit Agarwal 25, Male, Single Andheri, Mumbai Education 8 lac p.a Languages Interest Favorite Websites
  18. 18. New in the City Staying in a PG Insufficient Time Insufficient Knowledge Buying Motivation
  19. 19. Target Audience II : 18-22 College Students
  20. 20. Abhi Sehgal 19, Single Malad, Mumbai BMS, Mithibai College 22k/month Hindi English Languages Interest Favorite Website
  21. 21. Buying Motivation Convenience Insufficient knowledge Cash back
  22. 22. Target Audience III : 28-35 Women with children of 0-5 years
  23. 23. Urvi Dama 31, Married Bangalore 1yr old child 50k/month Hindi English Gujrati Languages Interest Favorite Websites
  24. 24. Buying Motivation One Stop Shop Insufficient Time
  25. 25. SEO Audit
  26. 26. Keywords list for top rank on Google 1. Grofers online grocery 2. Local grocery delivery 3. Grofers grocery online 4. Grocery website 5. Online grocery and vegetable shopping 6. Online grocery shopping grofers 7. Grofers grocery shopping 8. Online grocery shopping app 9. Online grocery app
  27. 27. Backlinks
  28. 28. Suggestions
  29. 29. Suggested Keywords Keyword Avg Search Compe tition 1. Best online grocery store 100-1K High 2. Organic food delivery 10-100 Medium 3. Online provision store 100-1K Medium 4. Online vegetable store 100-1K Medium 5. Fruits and vegetables online market 100-1K Medium
  30. 30. Keyword Avg Search Compet -ition 6. Vegetable home delivery 100-1K Medium 7. Online vegetable market 100-1K Medium 8. Online Supermarket in Mumbai 1K-10K Medium 9. Online Supermarket 1K-10K Medium 10. Supermarket near me 1K-10K High
  31. 31. Suggestions Keyword : Online Supermarket Location : Meta Title
  32. 32. On Page Optimization Change Image Name
  33. 33. Content Strategy
  34. 34. Topic Form Platform 1. No time for grocery Shopping ( Clock ) GIF 2. Online Grocery Shopping v/s Tradional Shopping Video 3. Coupon Code in story format Stories 4. Share your idea of fruit salad Image/Video 5. Coconut, Bread & Cream. Make your own dish & send us Image/Video
  35. 35. Topic Form Platform 6. DIY Mocktails Video 7. Location based Treasure Hunt Stories 8. Quick Snacks for House Party Listicle 9. 360 view of all the products provided by Grofers 360 Degree Image 10. Make a sentence using 3 veggie names Image
  36. 36. #GrofersSeMangao
  37. 37. #ShoppingMadeEasy
  38. 38. #WeHaveItAll
  39. 39. Mood Board
  40. 40. Colors Font Logo #EB6425 #FFFFFF Ubuntu ABCDEFGHIJ KLMNOPQR STUVWXYZ
  41. 41. Colors
  42. 42. Font
  43. 43. Logo
  44. 44. Logo
  45. 45. Blog Campaign
  46. 46. Blog Topic Rainy Season = Corn Season
  47. 47. Blog Titles Blog 1 : This is why this will be the month of corn. Blog Body : 1. Health benefits of corn 2. Order online from Grofers 3. Stay tuned to make corn in different cuisines. 4. One toddler recipe each blog. 5. Dropping hints for the first cuisine.
  48. 48. Blog 2 : Cheese won’t make you fat. – Learn the Italian Way Blog Body : 1. Various recipes, hyperlinking ingredients in all the recipes. 2. Mentioning about Grofers & quality of products offered by them. 3. Stay tuned to know about corn recipes in American way.
  49. 49. Blog 3 : Corn in Burger! We’ll tell you how ;) – The American Way Blog Body : 1. Various recipes, hyperlinking ingredients in all the recipes 2. Mentioning about Grofers & quality of products offered by them. 3. Stay tuned to know about corn recipes in Indian way.
  50. 50. Blog 4: 3 Steps Recipe – Indian Recipes Blog Body : 1. Various recipes, hyperlinking ingredients in all the recipes 2. Mentioning about grofers & quality of products offered by them. 3. Stay tuned to know about corn recipes in Chinese way.
  51. 51. Blog 5 : Chinese in a healthy way – Chinese Cuisine Blog Body : 1. Various recipes, hyperlinking ingredients in all the recipes. 2. Mentioning about grofers & quality of products offered by them. 3. Dropping hints for the next blog topic.
  52. 52. Email Campaign
  53. 53. Strategy for New Subscribers
  54. 54. Target Audience : Families & Couples Procedure : 1. Putting up a stall at a MALL 2. Family Game 3. Freebies on Participation
  55. 55. Target Audience : Working Men & Women Procedure 1. Installing stall in office premises 2. Conduct group activities 3. Discount Coupons
  56. 56. Email Automation Strategy
  57. 57. No Purchase Purchase Upsell Email Convert No Convert Welcome No Open Open Promotional Mail Product Mail Open Convert Open No Convert Upsell Email Promotional Mail
  58. 58. Emails
  59. 59. Subject Line : Win tickets for Sachin 200. Buy from Grofers this weekend. Email Objective : Brand Awareness Email Body : 1. The process for this contest 2. Coupon Code Email 1
  60. 60. Subject Line : Sneha, did you get your offer yet? Email Objective : Sales Email Body : 1. Cart abandoned products 2. Special coupon code to redeem the same. Email 2
  61. 61. Subject Line : 100% Cashback on your first order. Email Objective : Sales Email body : 1. Welcoming the customers 2. Showcasing different categories Email 3
  62. 62. Subject Line : This is so cool, isn’t it? Email Objective : Cross sell Email Body : 1. Introducing new category to customers 2. Coupon Code for the same. Email 4
  63. 63. Subject Line : We called you, you didn’t visit! Email Objective : Upsell Email Body : 1. Re-introducing the new category to loyal customers. 2. Coupon code for the same. Email 5
  64. 64. Influencers
  65. 65. Filter Copy Why did I choose this? 1. YouTube fan following 2. Popular among Target Audience 2 They generally make short videos across genres like Humor/Drama/Trends etc. Benefit to my brand 1. Grofers can collaborate their videos
  66. 66. Why did I choose her? 1. Talks about baby products. 2. Has a followership of about 52,000 on Facebook. She generally talks about parenting, healthy meals, baby products etc. Benefit to my brand : 1. She can provide Grofers reference in her baby products and healthy meal blogs. Being Momma
  67. 67. Why did I choose him? 1. Youtube fan following of 154,245 2. Easily relatable to target audience I & II He generally talks about fitness, food habits, life coaching. Benefit to my brand : 1. Grofers can be mentioned for their Organic food category Beer Biceps
  68. 68. Why did I choose him? 1. Among the top Chefs of India 2. Has both online/offline approach. Generally talks about various cuisine recipes. Benefit to my brand 1. Grofers reference can be given while showing various ingredients required for recipe. Sanjeev Kapoor
  69. 69. Why did I choose this? 1. YouTube fan following of 2,450,052. 2. Popular among Target Audience 2 They generally make shows across genres like Humor/Drama/Trends etc. Benefit to my brand 1. Grofers can collaborate their series and get featured in each episode. The Viral Fever
  70. 70. Online Reputation Management
  71. 71. Audience
  72. 72. Audience
  73. 73. Audience
  74. 74. Audience
  75. 75. Audience
  76. 76. Media Planning
  77. 77. 1. Carousel Ad : 9000 2. Click to Website : 15000 3. Like Page : 6000 1. Search Ad : 7500 2. Display Ad : 4500 Linkedin : 8000
  78. 78. Carousel Ad
  79. 79. Audience
  80. 80. Audience
  81. 81. Budget
  82. 82. Bid
  83. 83. Landing Page https://jainaishwarya.wixs ite.com/grofers
  84. 84. Click to Website
  85. 85. Landing Page https://jainaishwarya.wixsite.com /vegetablescombo/product- page/potato-onion-tomato-combo
  86. 86. Like Page Ad
  87. 87. Audience
  88. 88. Audience
  89. 89. Budget
  90. 90. Bid
  91. 91. Search Ads
  92. 92. Budget & Bid
  93. 93. Keywords
  94. 94. Keywords
  95. 95. Display Ads
  96. 96. Budget & Bid
  97. 97. ASO
  98. 98. • App Title • Keywords & Description • Competitive Analysis
  99. 99. Thank You - Aishwarya Jain

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