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Emerging markets offer exciting and incredibly attractive prospects for international investors and enterprises looking to further grow their brand but, at the same time, they present their own set of challenges that must be conquered if these brand new operations are to be successful. William Saad, Chief Technology Officer for IHS Towers, is well acquainted with some of these, in particular when it comes to managing technology advancements from an environmentally conscious angle.
In an interview with Engineering News, Mr. Saad covers the two main challenges that have been assailing the cellular service and infrastructure providers in the African market. He singles out the strong preponderance of diesel fuel in terms of powering systems as well as uneven electricity access provided by the existing grids. It is William Saad’s opinion that, in order to facilitate sustainable growth and development instead of quick gains, these are the biggest hurdles that need to be addressed by businesses hopeful to gain a foothold in the region.
Under William Saad’s helpful direction, IHS Towers has been leading the market when it comes to measured, self-aware technology implementation. The company’s actions in this sense have seen positive results in both Nigeria, their main base of operations, and the continent as a whole. To date, their investment in clean energy has reduced the amount of diesel fuel consumed by an individual tower per month by a highly impressive 33% and has, as a consequence, also reduced the tower network’s reliance on unreliable electricity grids.