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Startup
(v2)
https://ihower.tw
2016/3/24
Who am I?
• a.k.a. ihower
• https://ihower.tw
• Instructor at ALPHA Camp
• https://alphacamp.co
• Web developer since 2002
( )
Warning:
https://en.wikipedia.org/wiki/Systems_development_life_cycle
( )
( )
software development
life cycle
• Requirement
• Implementation
• Deployment
• Operations
1.
• idea PO
• Scrum iterations 6
• beta
• feedback
• iteration
• BD ....etc
• fb
•
•
Lean Startup
Lean Startup 101
•
• Build -> Measure -> Learn
•
• Business Model
From Problem to Solution
https://twitter.com/leanplc/status/702910036243320832
Lean Startup (cont.)
•
•
• Lean Startup !=
https://twitter.com/ValaAfshar/status/628406092339519488
1~3
Life’s too short to build
something nobody wants
– Ash Maurya, Running Lean
User Stories
• User Story( )
(functionality/feature)
https://ihower.tw/blog/archives/2090
•
•
•
•
• ( ) ( )
( )
• Java
connection pool
•
user stories
• Hackpad Quip
•
•
live demo
• Lean Startup: MVP
• User Stories
• Quip Hackpad
2.
• User Stories
•
(cont.)
•
• Frequent, early, small release
•
feedback
• Fail often fail early
PM iOSArt WebArt iOS WebAndroi
d
QA
• Milestone-based Waterfall
• Scrum Agile
• Kanban Lean
Milestone-based
306 ...
Waterfall Feedback
•
•
•
•
Waterfall
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D
1.0
feedback
?
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D
Scrum
• Product Owner Scrum Master
Team member
• 1~4
• planning meeting
• demo retrospective meeting
• Feedback
Task Board
• Event-driven
•
•
• UI
• (iOS, Android, Web)
• App Store
• Feedback ?
Kanban
•
• WIP (Work in Process) (TOC )
•
• Cycle Time ( )
Kanban
http://blog.crisp.se/2009/06/26/henrikkniberg/1246053060000
A
http://www.infoq.com/minibooks/kanban-scrum-minibook
Continuous Deliver
( Continuous Deployment)
•
code commit
• iOS
• (well-tested)
• Fail often fail early
• repeatable relia...
Feedback
?
Lean Startup Cycle
?
?
Speed of iteration beats
Quality of iteration
UX/UI
• Wireframe
• https://moqups.com/
• Mockup (plus )
• http://www.invisionapp.com/
• Prototyping (plus )
• HTML ( boot...
https://dribbble.com/shots/1107830-From-Wireframe-to-Interface
vs.
Development
•
•
• ( Git)
• Pull request and Code Review
• Continous Integration (CI)
?
• in-house
• commercial
• open source
Hello Startup, O’Reilly
Don't reinvent the
wheel
• Operating systems
• Programming languages
• CS 101: basic data structures (map, list, set), sorting algorithms
• Web tec...
Library
Framework
https://www.facebook.com/kobeengineer/photos/a.1634720690097535.1073741828.1632027893700148/169748812048...
Boring
• boring
• MySQL PostgreSQL MongoDB
• iOS, Android native Web React Native
• Web Web framework Rails Django
• macro...
http://martinfowler.com/bliki/MicroservicePremium.html
Use Cloud Hosting
• 2015 startup
• PaaS: Heroku
• IaaS
• Amazon Web Services
• Google
• Microsoft Azure
• Linode or Digita...
• Why?
• :
• :
continuous delivery
• TDD API
?
• 100% coverage
• Unit Test
• GUI Happy Path
Test Pyramid
http://watirmelon.com/2012/01/31/introducing-the-software-testing-ice-cream-cone/
http://martinfowler.com/bli...
Why?
• low-level
debug
• high-level
debug
• view
• developer
QA
DHH Way
• 100% test coverage
• Code-to-test 1:2 1:3
• 1/3
• Active Record associations, validations, or scopes.
• ( Unit T...
Git
• 2015 ?
•
• Feature branch
• commit CI
• Code Review
• Release branch beta user (staging server)
• Production
CI 3-rd party
Code review Github
Pull Request
Git flowhttp://nvie.com/posts/a-successful-git-branching-model/
‧master: production
‧develop: master
82
(1)
‧Feature branches
– bugs
– develop
– merge develop
– develop
( merge rebase)
84
(2)
‧Release branches
– release bugs
– develop
– merge master develop
87
(3)
‧Hotfix branches
– release master
– master
– merge master develop
88
pros and cons
• Git
• feature, release, hotfix
branches
• Open Source
Github flow
‧master stable/production
‧ master branch feature
branch
‧ pull request code review
‧ master
92
http://ihower.t...
https://guides.github.com/introduction/flow/index.html
http://ihower.tw/blog/archives/7798
‧
( )
‧ CI ?
‧ Staging Server
?
‧ Github flow feature branch
CI staging server
‧ branch...
• Scrum ( iteration )
• release branch Git flow
• Kanban ( iteration )
• Github flow
Git
• Github flow Gitflow
• desktop/mobile software Gitflow
• Gitflow
• Web app: Github flow
https://ihower.tw/git/
Feature Toggle
•
• Feature branch ?
• ! UI !
• admin
production
• : Scrum Kanban
•
• Wireframe
•
• Git Github flow
git flow
3.
https://twitter.com/jambay/status/652837690262446082
Shipping
• 2015 FTP ?
• Git Continuous Delivery
• Build Staging Production
• Application Development http://
capistranorb.com/ (Rub...
Monitor
• Server
• Server
• Server
• Server Log
Slack LINE
Slack
• commit
• code review
• CI
•
•
•
Monitor
• Infrastructure&Application Metrics
• Server Status (HTTP error rate)
• Response Time
• Exception&Error rate
•
•
• Monitor Slack
4.
•
• (Measure and Learn)
•
•
?
• priority
• integrations
•
• tracking code
•
• Warn-Up
• User-facing metrics
• A/B Testing
AARRR
•
•
•
•
•
Acquisition
(signup)
• Owned Media
• Landing Page
• Copy Writing
• SEO
• Paid Media
• Facebook Ads
• Google Adwords
• Face...
Activation
•
• On Boarding
•
•
•
• sandbox Basecamp project
Conversion Rate
https://keen.io/guides/conversion-analysis/
Conversion Funnel
https://keen.io/guides/intro-to-funnel-analysis/
Retention
• Active Users (DAU/WAU/MAU)
• Retention rate = /
•
• : Email
• Gamification Reputation System
• addiction trigge...
Retention rate
https://keen.io/blog/47823687779/how-to-do-a-retention-
analysis/
1. 2. 3.
• ( MVP PMF)
• (Retention rate)
• ( Growth)
• UV (Unique Visitor)
• Conversion Rate
• ( UX)
• ( ) or ( upsell)
• E-commerce
• SaaS
• Free Mobile App
• Media Site
• User-Generated Content
• Two-sided Marketplaces
• Landing Page
• Landing Page
signup !!
• Segment your customers
• Email marketing
• Customer Support
https://segment.com/...
• : Google Analytics
• : Funnel analytic
• Mixpanel
• Keen.IO
• : Heatmapping Customer Survey
http://firstround.com/review/...
Data-Driven Project
• ?
• ?
• ?
HEART Framework
http://www.dtelepathy.com/ux-metrics/
• Happiness: Net Promoter Score (NPS)
• How likely are you to recomm...
Event Data
• Event Data = Action + State + Time
• Action
• State User Device Item Record
Product Form
https://keen.io/guid...
A/B Testing
• vs.
•
• randomness independence
• significance testing ( p-value)
•
• feature flag
• Big changes release: Face...
• AARRR
•
•
•
• OLTP Clickstream, user events (
Mixpanel, GA)
• OLTP clickstream data
• why ? 1. scale 2. UI
•
• Data Science
Data Minin...
https://www.youtube.com/watch?v=cYwXkzPVhP0
Ask the Product Manager
play 0~1:XX and 3:00 ~
?
• PM
code ?
• do the right thing do the
thing right ?
• ?
https://blog.alphacamp.co/2016/03/21/the-importance-of-project...
-
http://kf013099.blogspot.tw/2015/11/blog-post.html
sprint failed
planning meeting
scrum sprint
Common Agile Practice Isn’t
for Startups
• Common Agile Practice is for Delivery
• Most Startups are About Discovery
• Kee...
7 Agile Best Practices that
You Don’t Need to Follow
• TDD
• Pair Programming
• Emergent Design and Metaphor
• Daily Stand...
•
•
• PM
( )
.... orz
• startup
• startup PM
• startup scope
•
• Metrics
• PM
• PM User Stories
App
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)
• ? User Stories PM
• ?
?
• PM
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)
• Why?
•
• priority
•
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)
https://ihower.tw
•
• Lean Startup: MVP
• User Stories
• Quip Hackpad
•
• : Scrum Kanban
•
• Wireframe
•
• Git Github flow ...
• Udacity Product Design
• Data-Driven Product
• http://shop.oreilly.com/product/0636920040149.do
• hello, startup
•
•
•
•...
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
淺談 Startup 公司的軟體開發流程 v2
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淺談 Startup 公司的軟體開發流程 v2

  1. 1. Startup (v2) https://ihower.tw 2016/3/24
  2. 2. Who am I? • a.k.a. ihower • https://ihower.tw • Instructor at ALPHA Camp • https://alphacamp.co • Web developer since 2002
  3. 3. ( )
  4. 4. Warning:
  5. 5. https://en.wikipedia.org/wiki/Systems_development_life_cycle ( )
  6. 6. ( ) software development life cycle • Requirement • Implementation • Deployment • Operations
  7. 7. 1.
  8. 8. • idea PO • Scrum iterations 6 • beta • feedback • iteration • BD ....etc • fb • •
  9. 9. Lean Startup
  10. 10. Lean Startup 101 • • Build -> Measure -> Learn • • Business Model
  11. 11. From Problem to Solution https://twitter.com/leanplc/status/702910036243320832
  12. 12. Lean Startup (cont.) • • • Lean Startup !=
  13. 13. https://twitter.com/ValaAfshar/status/628406092339519488 1~3
  14. 14. Life’s too short to build something nobody wants – Ash Maurya, Running Lean
  15. 15. User Stories • User Story( ) (functionality/feature) https://ihower.tw/blog/archives/2090
  16. 16. • • • •
  17. 17. • ( ) ( ) ( )
  18. 18. • Java connection pool • user stories
  19. 19. • Hackpad Quip • •
  20. 20. live demo
  21. 21. • Lean Startup: MVP • User Stories • Quip Hackpad
  22. 22. 2.
  23. 23. • User Stories •
  24. 24. (cont.) • • Frequent, early, small release • feedback • Fail often fail early
  25. 25. PM iOSArt WebArt iOS WebAndroi d QA
  26. 26. • Milestone-based Waterfall • Scrum Agile • Kanban Lean
  27. 27. Milestone-based 306 ...
  28. 28. Waterfall Feedback • • • •
  29. 29. Waterfall 0.0 20.0 40.0 60.0 80.0 100.0 1.0 A B C D
  30. 30. 1.0 feedback ?
  31. 31. 0.0 20.0 40.0 60.0 80.0 100.0 1.0 A B C D
  32. 32. 0.0 20.0 40.0 60.0 80.0 100.0 1.0 A B C D
  33. 33. 0.0 20.0 40.0 60.0 80.0 100.0 1.0 A B C D
  34. 34. 0.0 20.0 40.0 60.0 80.0 100.0 1.0 A B C D
  35. 35. Scrum • Product Owner Scrum Master Team member • 1~4 • planning meeting • demo retrospective meeting • Feedback
  36. 36. Task Board
  37. 37. • Event-driven • • • UI • (iOS, Android, Web) • App Store • Feedback ?
  38. 38. Kanban • • WIP (Work in Process) (TOC ) • • Cycle Time ( )
  39. 39. Kanban
  40. 40. http://blog.crisp.se/2009/06/26/henrikkniberg/1246053060000
  41. 41. A
  42. 42. http://www.infoq.com/minibooks/kanban-scrum-minibook
  43. 43. Continuous Deliver ( Continuous Deployment) • code commit • iOS • (well-tested) • Fail often fail early • repeatable reliable • alert
  44. 44. Feedback
  45. 45. ?
  46. 46. Lean Startup Cycle ? ?
  47. 47. Speed of iteration beats Quality of iteration
  48. 48. UX/UI • Wireframe • https://moqups.com/ • Mockup (plus ) • http://www.invisionapp.com/ • Prototyping (plus ) • HTML ( bootstrap)
  49. 49. https://dribbble.com/shots/1107830-From-Wireframe-to-Interface
  50. 50. vs.
  51. 51. Development • • • ( Git) • Pull request and Code Review • Continous Integration (CI)
  52. 52. ? • in-house • commercial • open source
  53. 53. Hello Startup, O’Reilly
  54. 54. Don't reinvent the wheel
  55. 55. • Operating systems • Programming languages • CS 101: basic data structures (map, list, set), sorting algorithms • Web technologies: HTTP servers, server-side and client-side frameworks • Data systems: databases, NoSQL stores, caches, message queues • Software delivery: version control, build systems, deployment automation • Libraries for common data formats: XML, HTML, CSV, JSON, URLs • Utility libraries: date/time manipulation, string manipulation, logging • Secure Libraries: cryptography, password storage, credit card storage • Operations/Office software: SaaS (google, gmail, slack, quip, dropbox…etc)
  56. 56. Library Framework https://www.facebook.com/kobeengineer/photos/a.1634720690097535.1073741828.1632027893700148/1697488120487458/?type=3
  57. 57. Boring • boring • MySQL PostgreSQL MongoDB • iOS, Android native Web React Native • Web Web framework Rails Django • macroservice macro framework • Server-Side Rendering SPA • Isomorphic javascript • overengineering monolith • SOA SOA ( team10 ) • http://www.infoq.com/cn/articles/every-architect-should-study-conway-law
  58. 58. http://martinfowler.com/bliki/MicroservicePremium.html
  59. 59. Use Cloud Hosting • 2015 startup • PaaS: Heroku • IaaS • Amazon Web Services • Google • Microsoft Azure • Linode or Digital Ocean
  60. 60. • Why? • : • : continuous delivery • TDD API
  61. 61. ? • 100% coverage • Unit Test • GUI Happy Path
  62. 62. Test Pyramid http://watirmelon.com/2012/01/31/introducing-the-software-testing-ice-cream-cone/ http://martinfowler.com/bliki/TestPyramid.html developer QA XD salesforce ?
  63. 63. Why? • low-level debug • high-level debug • view • developer QA
  64. 64. DHH Way • 100% test coverage • Code-to-test 1:2 1:3 • 1/3 • Active Record associations, validations, or scopes. • ( Unit Test ) • Cucumber • TDD (DHH 20% TDD) • Model DB Fixtures • Controller • Views system/browser testing https://signalvnoise.com/posts/3159-testing-like-the-tsa http://david.heinemeierhansson.com/2014/test-induced-design-damage.html
  65. 65. Git • 2015 ? • • Feature branch • commit CI • Code Review • Release branch beta user (staging server) • Production
  66. 66. CI 3-rd party
  67. 67. Code review Github Pull Request
  68. 68. Git flowhttp://nvie.com/posts/a-successful-git-branching-model/
  69. 69. ‧master: production ‧develop: master 82
  70. 70. (1) ‧Feature branches – bugs – develop – merge develop – develop ( merge rebase) 84
  71. 71. (2) ‧Release branches – release bugs – develop – merge master develop 87
  72. 72. (3) ‧Hotfix branches – release master – master – merge master develop 88
  73. 73. pros and cons • Git • feature, release, hotfix branches • Open Source
  74. 74. Github flow ‧master stable/production ‧ master branch feature branch ‧ pull request code review ‧ master 92 http://ihower.tw/blog/archives/7798
  75. 75. https://guides.github.com/introduction/flow/index.html
  76. 76. http://ihower.tw/blog/archives/7798 ‧ ( ) ‧ CI ? ‧ Staging Server ? ‧ Github flow feature branch CI staging server ‧ branch staging branch CI branch master 94
  77. 77. • Scrum ( iteration ) • release branch Git flow • Kanban ( iteration ) • Github flow
  78. 78. Git • Github flow Gitflow • desktop/mobile software Gitflow • Gitflow • Web app: Github flow https://ihower.tw/git/
  79. 79. Feature Toggle • • Feature branch ? • ! UI ! • admin production
  80. 80. • : Scrum Kanban • • Wireframe • • Git Github flow git flow
  81. 81. 3.
  82. 82. https://twitter.com/jambay/status/652837690262446082 Shipping
  83. 83. • 2015 FTP ? • Git Continuous Delivery • Build Staging Production • Application Development http:// capistranorb.com/ (Ruby)
  84. 84. Monitor • Server • Server • Server • Server Log
  85. 85. Slack LINE
  86. 86. Slack • commit • code review • CI • • •
  87. 87. Monitor • Infrastructure&Application Metrics • Server Status (HTTP error rate) • Response Time • Exception&Error rate •
  88. 88. • • Monitor Slack
  89. 89. 4.
  90. 90. • • (Measure and Learn) • •
  91. 91. ? • priority • integrations • • tracking code • • Warn-Up • User-facing metrics • A/B Testing
  92. 92. AARRR • • • • •
  93. 93. Acquisition (signup) • Owned Media • Landing Page • Copy Writing • SEO • Paid Media • Facebook Ads • Google Adwords • Facebook fanspage • EDM • Earned Media • Community Share •
  94. 94. Activation • • On Boarding • • • • sandbox Basecamp project
  95. 95. Conversion Rate https://keen.io/guides/conversion-analysis/
  96. 96. Conversion Funnel https://keen.io/guides/intro-to-funnel-analysis/
  97. 97. Retention • Active Users (DAU/WAU/MAU) • Retention rate = / • • : Email • Gamification Reputation System • addiction trigger action reward investment
  98. 98. Retention rate https://keen.io/blog/47823687779/how-to-do-a-retention- analysis/
  99. 99. 1. 2. 3. • ( MVP PMF) • (Retention rate) • ( Growth) • UV (Unique Visitor) • Conversion Rate • ( UX) • ( ) or ( upsell)
  100. 100. • E-commerce • SaaS • Free Mobile App • Media Site • User-Generated Content • Two-sided Marketplaces
  101. 101. • Landing Page • Landing Page signup !! • Segment your customers • Email marketing • Customer Support https://segment.com/academy/intro/navigating-the-sea-of-customer-data-tools/
  102. 102. • : Google Analytics • : Funnel analytic • Mixpanel • Keen.IO • : Heatmapping Customer Survey http://firstround.com/review/the-tools-early-stage-startups-actually-need-to-understand-their- customers/
  103. 103. Data-Driven Project • ? • ? • ?
  104. 104. HEART Framework http://www.dtelepathy.com/ux-metrics/ • Happiness: Net Promoter Score (NPS) • How likely are you to recommend us to a friend? • 0-6 : Detractors • 7-8:Passives • 9-10: Promoter • Engagement: CTR Active Users • Adoption: • Retention: Churn rate • Task Success: Profile
  105. 105. Event Data • Event Data = Action + State + Time • Action • State User Device Item Record Product Form https://keen.io/guides/data-modeling-guide/
  106. 106. A/B Testing • vs. • • randomness independence • significance testing ( p-value) • • feature flag • Big changes release: Facebook • PR eg. Facebook crash app http://mjtsai.com/blog/2016/01/07/facebook-tests-users-reaction-to-crashes/
  107. 107. • AARRR • • •
  108. 108. • OLTP Clickstream, user events ( Mixpanel, GA) • OLTP clickstream data • why ? 1. scale 2. UI • • Data Science Data Mining startup data insight
  109. 109. https://www.youtube.com/watch?v=cYwXkzPVhP0 Ask the Product Manager play 0~1:XX and 3:00 ~
  110. 110. ? • PM code ? • do the right thing do the thing right ? • ? https://blog.alphacamp.co/2016/03/21/the-importance-of-project-manager/ https://blog.alphacamp.co/2014/12/17/good-product-manager/
  111. 111. - http://kf013099.blogspot.tw/2015/11/blog-post.html sprint failed planning meeting scrum sprint
  112. 112. Common Agile Practice Isn’t for Startups • Common Agile Practice is for Delivery • Most Startups are About Discovery • Keep the spirit of Agile, and discount the dogma http://jpattonassociates.com/common-agile-isnt-for-startups/
  113. 113. 7 Agile Best Practices that You Don’t Need to Follow • TDD • Pair Programming • Emergent Design and Metaphor • Daily Standups • Collective Code Ownership • Writing All Requirements as Stories • Relying on a Product Owner http://swreflections.blogspot.tw/2013/05/7-agile-best-practices-that-you-dont.html
  114. 114. • • • PM ( ) .... orz • startup
  115. 115. • startup PM • startup scope • • Metrics
  116. 116. • PM • PM User Stories App http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework (cont.)
  117. 117. • ? User Stories PM • ? ? • PM http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework (cont.)
  118. 118. • Why? • • priority • http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework (cont.)
  119. 119. https://ihower.tw • • Lean Startup: MVP • User Stories • Quip Hackpad • • : Scrum Kanban • • Wireframe • • Git Github flow git flow • • • Monitor Slack • • AARRR • • • • Startup
  120. 120. • Udacity Product Design • Data-Driven Product • http://shop.oreilly.com/product/0636920040149.do • hello, startup • • • • Intro to Growth Hack • http://courses.growthschool.com/

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