Note
1: These slides have attached audio! Highly recommended
2: Video version available

For full experience:
http://bit.l...
Ideas, anyone?
• Ever had an idea for a product?

• Write it down / memorize for later

LeanHardwareStartup.com
What is LEAN?
• Each & every effort shall add value
– Effort = your time/money
– Value = what the customer is willing to p...
Who’s Igor?

Pronouciation: [ee gor]

• ‘01: Brazil US
• ‘03: BS Electrical Engineering
• ’05-present: Design big yellow m...
Minnesota Hybrid?

LeanHardwareStartup.com
My START
• Remote starter Range issue CellStarter
• Bridge: remote starter & cell phone
• After few months. Final prototyp...
New Product CYCLE
Make Many

Market

Make one
Hobby

Idea

LeanHardwareStartup.com
Time to: Make Many & Market
– Business
•
•
•
•

Competitor: OnStar, Viper
Install: professional
Market? Hack, anti-tech
Su...
RESET: inventory management
• Remove ALL hurdles from CellStarter
• Now...
– Help businesses make $$$
– New technology, se...
RESET again!
• Simple: something I already know
• Easy support
– tech saavy people
– Arduino: lots of users

• Low investm...
Results
• 2/22/2013 made 3 boards: ____________$12

• 3/20/2013 sold 3:____________________$120
• Conclusion
– 1 year 4mo ...
Applying the Breakthrough Lesson

LeanHardwareStartup.com
My Startup Story
•
•
•
•
•
•

1 year 4mo = $0
+1mo. = $100.
+2 mo. = $1,000.
+2 mo. = $10,000.
Total YTD= $20,336
Not abou...
How do you pick a project?
The product idea
you wrote down
big or small?

You

Idea

Big

Do it!
Patent it
Wow!
Genius!
Ex...
Where do YOU stand?

LeanHardwareStartup.com
Are you in Balance? Fix it!
You

Your
project

LeanHardwareStartup.com
This is where I stand

The “secret” formula

LeanHardwareStartup.com
The Big Lesson Learned
“Ideas are dime a dozen. The
money is in the implementation
... focus on going through cycles
so yo...
My Cycles
#1

#2

#3

#4

#5

DTMF

MICO

RECAP

MICO
phase 2

RECAP2

First case
(3d print)

New PCBA
Autopilot

Need gap...
My next Cycles
#m

#n

X

...

Injection
molding

Y

#p

...

Outsource:
marketing,
technology

Z
The BIG one!
Investor, T...
Example of a Progression Plan
Technology

Mfr

Enclosure

Support

Market

AC Supply

Automated
only (BGA)

Injection
mold...
Rehashing the Big Lessaon Learned:
Big Idea vs Small Cycles
Typical advice

Igor’s advice

...
STUCK!

BREAKTHROUGH!

Lean...
Plan
A big idea
could get
you there

Many smaller ones
also can!
‘Lean’ gives you
direction
LeanHardwareStartup.com
Summary
• My backgound
• My story
– Fail
– Sucess

• My breaktrough moment, lesson learned
• Tools & concepts
• Now...

Le...
IT’S NOW YOUR
TURN TO STARTUP!
Join the action, subscribe:

LeanHardwareStartup.com
@RamosIgorS
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Lean Hardware Startup | Kickstarter | Arduino | Twelve Dollars

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Story of my part-time hardware startup: $12 + Kickstarter + Arduino = $20k. Not a bad start! See what Lean can do for you!

After being stuck for over a year, and resetting two times I finally had the breakthrough moment and started to make progress in my hobby transitioning to business! Full details at the blog: http://LeanHardwareStartup.com (for full webinar experience go to http://bit.ly/leanhw)

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  • Why not pick a project based on where YOU stand, not on what expectations, pressures?
  • Lean Hardware Startup | Kickstarter | Arduino | Twelve Dollars

    1. 1. Note 1: These slides have attached audio! Highly recommended 2: Video version available For full experience: http://bit.ly/mylean Igor Ramos 12/04/2013 @RamosIgorS LeanHardwareStartup.com
    2. 2. Ideas, anyone? • Ever had an idea for a product? • Write it down / memorize for later LeanHardwareStartup.com
    3. 3. What is LEAN? • Each & every effort shall add value – Effort = your time/money – Value = what the customer is willing to pay for • Effort w/o value = waste • Continuos improvement – Prioritize – Start “ugly” / improve over time – Focus on what adds value / remove waste LeanHardwareStartup.com
    4. 4. Who’s Igor? Pronouciation: [ee gor] • ‘01: Brazil US • ‘03: BS Electrical Engineering • ’05-present: Design big yellow machines – MS Engr. Management, ASQ SSBB • 2011: Minneapolis – Electronics Startup cold hobby Share knowledge LeanHardwareStartup.com
    5. 5. Minnesota Hybrid? LeanHardwareStartup.com
    6. 6. My START • Remote starter Range issue CellStarter • Bridge: remote starter & cell phone • After few months. Final prototype: Box Contents LeanHardwareStartup.com
    7. 7. New Product CYCLE Make Many Market Make one Hobby Idea LeanHardwareStartup.com
    8. 8. Time to: Make Many & Market – Business • • • • Competitor: OnStar, Viper Install: professional Market? Hack, anti-tech Support – Technical Design • Operating temp: -40F • Battery (vehicle vs own) – Automotive issue: Liability LeanHardwareStartup.com • • • • Overwhelmed Frustrated Burnt out Insecure = Stuck
    9. 9. RESET: inventory management • Remove ALL hurdles from CellStarter • Now... – Help businesses make $$$ – New technology, seamless, etc... – ~$5000 + subscription fees • After proto complete, stuck again: – CANNOT do it alone & part-time – Too big & expensive for 1 person – Personality LeanHardwareStartup.com
    10. 10. RESET again! • Simple: something I already know • Easy support – tech saavy people – Arduino: lots of users • Low investment – Don’t care if don’t sell any DTMF Shield for Arduino – Charge enough to pay for my “trouble” – Sell on eBay • Assemble myself LeanHardwareStartup.com
    11. 11. Results • 2/22/2013 made 3 boards: ____________$12 • 3/20/2013 sold 3:____________________$120 • Conclusion – 1 year 4mo = $0 – 1month: $100. LeanHardwareStartup.com
    12. 12. Applying the Breakthrough Lesson LeanHardwareStartup.com
    13. 13. My Startup Story • • • • • • 1 year 4mo = $0 +1mo. = $100. +2 mo. = $1,000. +2 mo. = $10,000. Total YTD= $20,336 Not about the money (yet): – Clear path forward + Lessons Learned LeanHardwareStartup.com
    14. 14. How do you pick a project? The product idea you wrote down big or small? You Idea Big Do it! Patent it Wow! Genius! External & internal pressure “rockstar”mentality Seen that already Small Dumb Money looser Trivial LeanHardwareStartup.com
    15. 15. Where do YOU stand? LeanHardwareStartup.com
    16. 16. Are you in Balance? Fix it! You Your project LeanHardwareStartup.com
    17. 17. This is where I stand The “secret” formula LeanHardwareStartup.com
    18. 18. The Big Lesson Learned “Ideas are dime a dozen. The money is in the implementation ... focus on going through cycles so you’re ready for the big one” LeanHardwareStartup.com
    19. 19. My Cycles #1 #2 #3 #4 #5 DTMF MICO RECAP MICO phase 2 RECAP2 First case (3d print) New PCBA Autopilot Need gap “low fruit” Better marketing Hand assembly (=me) On hold PCBA: hand, US (free!), China! Out of Stock 12/20/13 LeanHardwareStartup.com Now:
    20. 20. My next Cycles #m #n X ... Injection molding Y #p ... Outsource: marketing, technology Z The BIG one! Investor, Take over... ...brains 3D printer $1000 US = $8k (1”x1”) China= $2k - $4k Fiverr, Freelancer LeanHardwareStartup.com Research & network. Local meetup group
    21. 21. Example of a Progression Plan Technology Mfr Enclosure Support Market AC Supply Automated only (BGA) Injection molded Phone, in person Corporate (ind/com) Email Consumer Forum Hobbyst Rechargeable 3d print Batteries Pre-cut kit External power Off-the-shelf No power Hand made OK (PTH) Circuit board LeanHardwareStartup.com Harder
    22. 22. Rehashing the Big Lessaon Learned: Big Idea vs Small Cycles Typical advice Igor’s advice ... STUCK! BREAKTHROUGH! LeanHardwareStartup.com
    23. 23. Plan A big idea could get you there Many smaller ones also can! ‘Lean’ gives you direction LeanHardwareStartup.com
    24. 24. Summary • My backgound • My story – Fail – Sucess • My breaktrough moment, lesson learned • Tools & concepts • Now... LeanHardwareStartup.com
    25. 25. IT’S NOW YOUR TURN TO STARTUP! Join the action, subscribe: LeanHardwareStartup.com @RamosIgorS

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