O:\ignition\igniting times\2010\june\ignition five 14.06.10
5 14 th June 2010
1. USA Quirky Outdoor Great picture of a piece of street art in NYC where nature meets social media… A bird offers up its comments on city life via a Twitter-style thought bubble update. And… As part of the LA ART program, which promotes experimental exhibitions and public art initiatives, artist Joel Kyack has launched his project Superclogger, which will present puppet shows to drivers caught in afternoon traffic jams in various Los Angeles highways. Shows will be performed on a mobile theater housed in the back of a white pickup truck, with soundtracks broadcasted to the drivers’ stereos.
2. LIPTON TEA – CARRY BAG SAUDI ARABIA: The carry bag was designed in a form of an actual lipton clear green tea bag. A pack of lipton clear green tea was kept in it with hoola hoop and was handed to the ladies in the malls as a giveaway.
3. Volvo do party Hunt Volvo and EuroRSCG are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed 20 secret cube in naughty places around each city for bloggers to find using the LAYAR Augmented Reality browser to help physically locate them, when you’ve found a cube, it unlocks a special code and grants you and a friend access to this very exclusive party!
4. DUREX BABY APP Durex Condoms has released a great iPhone app that replicates what it’s like to care for a new born child. By downloading the app a user can impregnate another iphone thus causing the user to have to take care of his baby. The app wil alert and annoy you constantly, just like a new born does. The only way to block this, or prevent it is by getting a link to the condom app through the QR Code on the condom box. Not only is this a novel app to help guys relate to the duties involved in caring for a baby, but it sells condoms. To avoid hearing the baby crying and having to feed it all the time we will buy the the condoms for the QR code. But most importantly, we will now use them to avoid having to do this in real life.
5 . More projection mapping Projection mapping is taking off right now and here is another (even better than the last) one that BMW ran in singapore. Busy street+nightime+building+creative projection mapping = great branding opportunity.