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Ignition five 28.05.12


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Ignition five 28.05.12

  1. 1. 528th May 2012
  2. 2. 1. Nissan Leaf – a world without petrol Imagine a world with only electrical cars. In this world there is noneed for gas stations anymore. This results in a massive abundanceof unused petrol pumps. To launch the new Nissan LEAF they usedthis idea smartly with an outdoor exhibition. This exhibition featuresover 40 real petrol pumps artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, pumps are no longer needed.
  3. 3. 1. Nissan Leaf – a world without petrol
  4. 4. 2. Indestructible BillboardEvoc, a company specialising in designing high-tech equipment for outdoor sports, launched a backpack that boasts an integrated ―LightshieldProtector‖, which absorbs up to 80% of impact to the back, preventing spinal injury. In order to create awareness on their limited budget, they designed the ―Evoc Indestructible Billboard‖. The outdoor campaign in Berlin allowed users to experience the shock absorbing effects of the backpack, and each time a user interacted with the backpack, it automatically posted it tofacebook. A clever campaign to raise awareness through outdoor and social media, on a budget.
  5. 5. 2. Indestructible Billboard
  6. 6. 3. Rexona – acknowledging feetUnilever Rexona is a deodorant brand for feet and they have produced an ad whereby they talk about the general disregard for our most active body part – our feet!It is a veritable love letter to feet showcasing how our feet perform in wartime, peacetime, class time and more. These body parts literally live under pressure and serve us all day long, but when it comes to rewarding, other body parts—hands, face, head—take it all. It’s hard to imagine how you would bring a foot deodorant ad to life, but this captures the sentiment perfectly!
  7. 7. 3. Rexona – acknowledging feet
  8. 8. 4. Karaoke BreathalyserTo increase awareness about Drink Driving in Brazil, Bar Aurora and Boteco Ferraz created the world’s first Microphone Breathalyser. Once people were finished their song of choice on stage, they received alcohol blood level scores from the built in breathalyser. They were then told whether they were capable of driving or not. The tagline ―If you are ok to sing, you are probably not ok to drive‖uses light humour to generate awareness about a more serious topic.
  9. 9. 4. Karaoke Breathalyser
  10. 10. 5. Supernanny control toys Supernanny is a tv show that helps desperate parents to deal withbadly behaved children. They wanted to promoted the new season to parents.So they created a fictitious line of toys that featured absurd ways todiscipline children and put them in a place where they were sure to find their target – toy stores. Upon closer inspection, the message on the box reads ―there are better ways to discipline your child. Watch supernanny‖. *no children were harmed in the making of these ads
  11. 11. 5. Supernanny control toys
  12. 12. 5. Supernanny control toys