Ignition five 20.06.11


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Ignition five 20.06.11

  1. 1. 5<br />21st June 2011<br />
  2. 2. C <br />1. Facebook and twitter in real life<br />I love this video! It takes facebook and twitter and puts them into the real world, acting out everything that you would do on those networks whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when it’s taken out of context.<br />This video is part a viral campaign to advertise a new opera called Two Boys, by nicomulhy, which premiers in London on 24th June and centres around how strange our online lives can be. <br />
  3. 3. 1. Facebook and twitter in real life<br />http://www.youtube.com/watch?v=gF6d4-OVBuA<br />
  4. 4. 2. Sony Picture’s DVD Amnesty <br />Sony Pictures’s were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up space in their DVD collection.<br />To get the message out there they used a classic 80′s and 90′s movie star, Jean-Claude Van Damme. The campaign ran across multiple online touche points, from playing with Jean-Claude himself on the campaign homepage, to creating a personalised video using Facebook connect to ‘report a mates collection’. Video content was also seeded throughout the campaign in order to help maintain the engagement.<br />The campaign site also acted as the hub where people could claim their $5 Cash Back. A Facebook app also let you Van-Dammize your name.<br />In a declining market, the campaign resulted in over 9% sales increase on forecast which smashed predictions<br />
  5. 5. 2. Sony Picture’s DVD Amnesty <br />http://www.digitalbuzzblog.com/sony-picturess-dvd-amnesty-case-study/#more-7463<br />
  6. 6. C <br />3. Vodafone GAA Youtube<br />Vodafone sponsor Dublin gaa and as part of this sponsorship they run a one day workshop for young dublin club players called rising stars . <br />To promote this they put together a video with Bernard Brogan and ConalKeaney . The two players had to have a few takes to get it right which resulted in a hilarious blooper reel. <br />OMD recommended that this video was seeded online and supported through YouTube promoted videos. <br />Within a week video views have increased from 800 to almost 8,000 <br />
  7. 7. 3. Vodafone GAA youtube<br />http://www.youtube.com/user/vodafonedubhub<br />
  8. 8. 4. Whopper Lust <br />Another Burger King challenge…. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers!<br />All you have to do is tune in and activate the Whopper Lust challenge… You’ll see a 5 minute countdown. Just watch the perfectly flame grilled burger spin for a ridiculous 5 minutes and you get a free burger, watch it for 10 minutes and you get two, 20 minutes and you get four… it’s endless!<br />But, you have to stay on top of it. The TV prompts you to hit various buttons on your remote every so often, miss one, the clock re-starts, and you loose that burger! Complete the challenge and you can claim the free burger right there on the TV. So simple, but so powerfully engaging<br />
  9. 9. 4. Whopper Lust <br />http://www.digitalbuzzblog.com/burger-king-whopper-lust-interactive-tv-ad-challenge/#more-7497<br />
  10. 10. C <br />5. T-Mobile Angry Birds<br />For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!<br />This is a great way to draw attention to a new smart phone. T-Mobile set up this larger than life display of the game in Barcelona last month. <br />players walk up to a booth, pick up a smartphone, and play the game while a real-life replica recreates the action. <br />The ad is carefully scripted and incorporates computer effects, but it gives you an idea of what Angry Birds might be like in the real world. <br />Read more<br />
  11. 11. 5. T-Mobile Angry Birds<br />http://www.youtube.com/watch?v=jzIBZQkj6SY<br />