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Ignition five 14.11.11

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Ignition five 14.11.11

  1. 1. 5 14th November 2011
  2. 2. 1. Gap & Maria Aragon GapKids have launced their ‘I want candy’ campaign which centres around a music video starring viral music sensation, Maria Aragon, who performs her rendition of the old time favorite, "I Want Candy," by The Strangeloves. Aragon, is best known for her cover of Lady Gaga's "Born This Way,“ (http://www.youtube.com/watch?v=xG0wi1m-89o) which catapulted the eleven year-old to stardom earlier this year. This is a clever move by Gap, with aragon being the perfect ambassador for the kids brand. The ‘I want candy’ look is rooted in pink, every little girls favorite colour. One of the other girls in the music video was chosen via an open casting call in Gap’s fifth avenue store – Aragon is seen as a young role model and this is pushing her popularity higher and higher.
  3. 3. http://www.youtube.com/watch?v=XaH0mWj_NR8 1. Gap & Maria Aragon
  4. 4. 2. Greenpeace "40 years of victories" campaign 40 years of victories for greenpeace, the last viral campaign from the Earth Loving association.
  5. 5. 2. Greenpeace "40 years of victories" campaign http://www.youtube.com/watch?v=nDVCwEBibfg
  6. 6. On 12th November, Ireland will receive the very best of Thailand's nightlife for a one of a kind experience in which the two countries pair up to exchange the best of their local nightlife. There are 50 countries involved this year following on from last years success. Nightlife fans who win a ticket to one of the global experiences will enjoy never before seen collaborations from some of the world's biggest artists and DJ's. Via a dedicated hub on Facebook (http://www.facebook.com/SmirnoffIreland), consumers were invited to make suggestions for what represents the best of nightlife, be it music, a particular drink or fashion trend unique to a particular part of the world. a local judge in each country then decided what would represent the very best of each country’s nightlife in the exchange. Some examples here… 3. Smirnoff Night Life exchange Project
  7. 7. 3. Smirnoff Night Life exchange Project
  8. 8. 3. Smirnoff Night Life exchange Project
  9. 9. 3. Smirnoff Night Life exchange Project http://www.youtube.com/watch?v=O9ROQ8P-KxI&feature=youtube_gdata
  10. 10. 4. Johnnie Walker | The Important Man. Scotch - it's a serious drink for serious and important people. Or at least that's the perception, which doesn't exactly make it much fun. It was time to make people think differently about whisky. So for their new Johnnie Walker campaign, Leo Burnett Sydney embraced all the old perceptions, creating a tongue-in- cheek reminder that everyone's important enough to drink the drink of 'serious and important' people.
  11. 11. 4. Johnnie Walker | The Important Man. http://www.youtube.com/watch?v=Ah1KVStkGqk
  12. 12. 5. Heineken Green Spheres and Blippar Heineken has teamed up with Metro Herald, using Blippar, an app platform that uses image recognition technology , to turn an ad for their green spheres festival into a trigger for interactive digital content. We’ve seen blippar in action before, but it’s nice to see it used for an irish advertiser and especially for a music festival, as it enables readers to connect to the event through sound. Readers are instructed to ‘Blipp’ the Heineken music logo in the add for ‘further entertainment,’ and when the user places their smart device over the ad, and then a digital projection of the Heineken blimp appears, with a button that leads to a preview for the upcoming music festival. via PSFK
  13. 13. http://www.youtube.com/watch?v=T0qO6nXdm_o&feature=player_embedded 5. Heineken Green Spheres and Blippar

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