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Ignition five 10.10.11


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Ignition five 10.10.11

  1. 1. 5<br />03rd October 2011<br />
  2. 2. 1. Carslberg Cinema Bikers<br />Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples in a movie theatre in Belgium. They filled the cinema with the baddest boys around, and left only two seats in the middle empty. <br />The reactions of the couples are priceless, especially of some of the guys who look more scared than their girlfriends!<br />Those who did brave their way through the scary looking crowd - were treated to a spotlight beam, a round of applause and a Carlsberg!<br />
  3. 3. 1. Carslberg Cinema Bikers<br /><br />
  4. 4. <br />2. Lynx Rugby Rules<br />With all the hype about the Rugby, Lynx Australia felt it was their duty to ensure everyone truly understood the rules of the game…..<br />Maybe they got the idea form Hunky Dorys!<br />
  5. 5. <br /> <br />2. Lynx Australia<br /><br />
  6. 6. <br />2. Lynx Rugby Rules<br />And their New Zealand counterparts felt that the ending wasn’t entirely correct so they changed it……<br />
  7. 7. <br /> <br />2. Lynx New Zealand<br /><br />
  8. 8. 3. Hertz Give the Dog a Bone<br />Direct marketing, doggie style!<br />To announce that Hertz cars now have dog-cages, Pool Stockholm decided to market the idea directly to the dogs. They hid bones in spots where dogs would find them, and attached information about the dog cages, along with a number owners could call to make a booking. It's another clever idea to reach dog owners through the pets themselves.<br />A clever idea from Hertz!<br />
  9. 9. 3. Hertz Give the Dog a Bone<br /><br />
  10. 10. 4. CONTAGION<br />Warner Bros has used live bacteria to "grow" a film poster in Toronto for its latest release 'Contagion'. Here's how the campaign was put together.<br />The poster was designed in two giant Petri dishes using specially grown coloured bacteria. It was then placed in a shop window where it was left to grow.<br />The outdoor campaign promoted film 'Contagion', which launches in the UK in October. It was created by media company Curb, which specialises in marketing using natural materials.<br />The live bacteria used in the poster included penicillin, mould and pigmented bacteria which grew to spell out the film title.<br />
  11. 11. 4. CONTAGION<br /><br />
  12. 12. 5. Contréxperience 45”<br />This is a brilliant stunt by the french water brand Contrex. <br />They argue that we are constantly faced with new diet miracles in magazines that never really work. To diet healthily and to sustain it, it can’t be a miracle fix, you have to adopt new eating habits, exercise and of course drink plenty of water!<br />So they wanted to encourage exercise and healthy dieting in a fun and different way.They basically set up a row of gym bikes in front of ? People quickly realise that if they pedal on the bikes, this powers up a light projection on the wall, where they’re provided with some entertainment to keep them motivated while they work out.<br />Absolutely brilliant!<br />
  13. 13. 5. Contréxperience 45”<br />!<br />