Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ignition five 10.04.12


Published on

  • Be the first to comment

  • Be the first to like this

Ignition five 10.04.12

  1. 1. 510th April 2012
  2. 2. 1. Facebook Campaign Puts The ‗Viral‘ Into Viral MarketingTo promote world aids day and encourage young people to practisesafe sex, an agency in Brazil, Quê Comunicação, ran what was abrilliant (but unfortunately illegal) Facebook campaign. Posting twovideos on a popular youth station, one for men and the other forwomen, the videos were designed to be sexy and alluring to bothdemographics.However, unbeknownst to those watching, the video wasautomatically posted onto their wall for all their friends tosee, highlighting how HIV can spread without you even being awareof it. As the video posted information onto people‘s walls without theirpermission, Facebook blocked the campaign before the dayended, but not before it reached over a million people.
  3. 3. 1. Facebook Campaign Puts The ‗Viral‘ Into Viral Marketing
  4. 4. 2. The Anti-Drug Timeline The Israel Anti-Drug Authority were one of the first brands to really take advantage of the new Facebook timeline feature. Their targetaudience was young people aged 18-24 and they found that anti-drugcampaigns were getting stale and not breaking down the barriers with the audience. With over 80% of their audience being regularFacebook users, the social media approach was natural – but getting people to engage with their page was the real challenge. So they used timeline to show the contrast between a life with, and without drugs.
  5. 5. 2. The Anti-Drug Timeline
  6. 6. 3. Nivea SurpriseFlash mob with a difference from Nivea for their Q10+ cream. It‘s aimed atthe female market and it sees one lucky lady in Paris pleasantly surprised asa random selection of good looking men strip off especially for her. It is a mashup of flashmob, theater, dance, block-party, and a fairytaleperhaps? They used ten hidden cameras to give the viewer a sense of beingthere and seeing it all happen from a perspective of a passerby. They switchback and forth between cameras giving it a dynamic that keeps the viewerengaged. What made this flashmob stand out was how they used thedifferent stories to set it apart from the traditional flashmob model; how theygo from the man with the flower, to the joggers, officer, firefighters, then theblock-party, and finally the prince. The execution was a nicely thought outstoryline.
  7. 7. 3. Nivea Surprise
  8. 8. 4. Kotex – The World‘s First Pinterest Campaign Kotex (Manufacturer of ―Female Products‖ ) launched the world‘s first ever Pinterest campaign. They found 50 inspirational women on thesocial site, learnt about them, and sent personalised gifts based on what inspires them. The knock-on effect – pictures, up-dates, tweets and more which reached way beyond the 50 women targeted.
  9. 9. 4. Kotex – The World‘s First Pinterest Campaign
  10. 10. 5. Google Glasses Project Glass — a pair of augmented reality glasses that seek to provideusers real-time information right in front of their eyes. The glasses are voice-controlled, and offer GPS directions as well as email and video chat through a built-in screen directly in front of a users eyes. The glasses layer information over the world, and offer directions - as well as allowing users to locate one another in the real world, as with Googles current Latitude system. Your eyes and voice do the all the interaction, butthe use cases (making calls, sending texts, getting directions, responding tonotifications, and so on) are very much like a smartphone you wear on your head.
  11. 11. 5. Google Glasses