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Scott Kveton: Free beef and clean bathrooms: the irrelevance of Web 2.0


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Scott Kveton: Free beef and clean bathrooms: the irrelevance of Web 2.0

  1. 1. Free beef and clean bathrooms: the irrelevance of Web 2.0 Let’s disrupt an industry.
  2. 2. I hate paying a lot for gas and getting crappy service.
  3. 6. We’re Oregonians
  4. 8. “ OMG?! Is something wrong with my car?!”
  5. 9. <ul><li>Pride in service </li></ul><ul><li>“ If we can’t guarantee it, we won’t sell it.” </li></ul><ul><li>Run-out-to-your-car service </li></ul><ul><li>Build a relationship & you have customer for life </li></ul>
  6. 10. <ul><li>410 stores, $1.6 billion sales </li></ul><ul><li>Privately owned/operated </li></ul><ul><li>6000+ employees </li></ul><ul><li>55% of profits go to employees </li></ul><ul><li>Amazing pension/healthcare for employees </li></ul><ul><li>Every store (and the property) is company owned </li></ul>
  7. 11. Can we do this well with a gas station?
  8. 13. <ul><li>477 stores, $6.2 billion in sales </li></ul><ul><li>Privately owned/operated </li></ul><ul><li>8,000 employees - (130,000 applicants 2006)‏ </li></ul><ul><li>Above average pay/benefits </li></ul><ul><li>Ranked top 20 companies to work for - Fortune 2006 </li></ul>
  9. 14. What made them successful? <ul><li>Pride in service </li></ul><ul><li>Take care of your people </li></ul><ul><li>Serious profit sharing </li></ul><ul><li>Quality and guarantee what you do </li></ul><ul><li>Privately held </li></ul><ul><li>Build a business for the customers & employees, not the shareholders </li></ul>
  10. 15. What if we combined these keys with our own Oregon flare*? * - not Office Space flare
  11. 16. Bridgetown Service Station* Putting the service back into service station. * for the love of Pete, somebody help me with a name
  12. 17. What we offer <ul><li>Unleaded gas at good (not great) prices </li></ul><ul><li>Friendly, run-to-your car service </li></ul><ul><li>Coffee, beverage service, stamps, mail drop </li></ul><ul><li>Bio-diesel with locally made fuel </li></ul><ul><li>Club card, ownership and bulk discounts </li></ul><ul><li>Partner with local businesses for discounts on services & extras - take your receipt in for x, y & z </li></ul>
  13. 18. Why this is hard <ul><li>Dealing with State/Federal guidelines is hard </li></ul><ul><li>Startup $$$ - co-op style? </li></ul><ul><li>Bio-diesel volumes/cars low </li></ul><ul><li>‘ The Man’ would hate this </li></ul>
  14. 19. How we succeed <ul><li>McMenamin’s charm </li></ul><ul><li>Good coffee </li></ul><ul><li>Wide-selection </li></ul><ul><li>Give back to the community/customers </li></ul><ul><li>Take care of our employees (pay/benefits/pension)‏ </li></ul><ul><li>Start in PDX (3 stores), Corvallis & Eugene </li></ul>
  15. 20. My question to you: Would you go there? (find me tonight & tell me*)‏ * Did I mention that MyStrands is hiring?!