Emergence  In Business Kevin Tate StepChange [email_address]
Me != Scientist Photo from Cleverdomain.org
Complexity Theory in 30 seconds or less Geometry Chaos Theory Photos from IMDB, Wikipedia With the right equations and eno...
Complexity Theory Mold of an ant colony! Photos from IMDB, Wikipedia Hmm…in some types of complex  environments , structur...
Emergence in Nature Photos from Wikipedia Individual agents self-organizing  in an  environment  to form  complex behavior...
Emergence in Society Photos from Wikipedia, vanenschot.com Individual agents self-organizing  in an  environment  to form ...
Emergence in Communities Pictures from seekingalpha.com, prblog.com Agents = People Environments = Markets Social Networks...
An  Emergent  View of Enterprise Productivity:  Collaboration <ul><li>Personal Productivity (1990) </li></ul>Document Crea...
In companies, new “non-linear”  behaviors  are emerging … Blogs Wikis IM RSS Forums Docs 1 2 3 4
… and one of the important emergent  properties  is that of  roles   (aka Agent Profiles) CONNECTOR SEEKER INFLUENCER EXPE...
… and the most valuable emergent   outcome   is  High Productivity <ul><li>Faster Product Development </li></ul><ul><li>Mo...
An  Emergent  View of Consumer Markets
Emergent  Market Adoption Models:  Virality
Emergent success requires a different approach to Market Engagement <ul><li>Acquisition </li></ul><ul><li>Conversion </li>...
… hence the rise of the Online Beta to kick-start viral market success… >200 Betas launched  per month  in ’07 ! Product M...
… and new approaches to designing games and communities… <ul><li>Online gamers are a another type of self-organizing agent...
… and new marketing systems built specifically for viral adoption…
… and the largest  environment   for   self-organizing ,  online  agents   (so far) <ul><li>225K new users/day, doubling e...
So that’s Emergence… Individual agents self-organizing  in an  environment to form  complex behaviors .
And if you’re interested in learning more… [email_address]
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Emergence in Business by Kevin Tate

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Emergence in Business by Kevin Tate

  1. 1. Emergence In Business Kevin Tate StepChange [email_address]
  2. 2. Me != Scientist Photo from Cleverdomain.org
  3. 3. Complexity Theory in 30 seconds or less Geometry Chaos Theory Photos from IMDB, Wikipedia With the right equations and enough time, we can describe anything! Never mind – if that butterfly flaps his wings, we’ll all be eaten by dinosaurs.
  4. 4. Complexity Theory Mold of an ant colony! Photos from IMDB, Wikipedia Hmm…in some types of complex environments , structures, behaviors and properties seem to emerge , even though there’s no blueprint, for individual agents to follow
  5. 5. Emergence in Nature Photos from Wikipedia Individual agents self-organizing in an environment to form complex behaviors . Shape of a Hurricane Termite Mounds
  6. 6. Emergence in Society Photos from Wikipedia, vanenschot.com Individual agents self-organizing in an environment to form complex behaviors .
  7. 7. Emergence in Communities Pictures from seekingalpha.com, prblog.com Agents = People Environments = Markets Social Networks Games Workplaces Emergent Behaviors = Working Together Buying Things Contributing Emergent Properties = Fun Popular Successful Productive
  8. 8. An Emergent View of Enterprise Productivity: Collaboration <ul><li>Personal Productivity (1990) </li></ul>Document Creation Group Productivity (2000) Linear Workflow Social Productivity (2008) Co-Creation & Collaboration
  9. 9. In companies, new “non-linear” behaviors are emerging … Blogs Wikis IM RSS Forums Docs 1 2 3 4
  10. 10. … and one of the important emergent properties is that of roles (aka Agent Profiles) CONNECTOR SEEKER INFLUENCER EXPERT (Maven) Blogs Wikis IM RSS Forums Docs
  11. 11. … and the most valuable emergent outcome is High Productivity <ul><li>Faster Product Development </li></ul><ul><li>More Efficient Operations </li></ul><ul><li>Better Customer Service </li></ul>What will be the equivalent of “Six Sigma” for emergent enterprise Productivity Systems?
  12. 12. An Emergent View of Consumer Markets
  13. 13. Emergent Market Adoption Models: Virality
  14. 14. Emergent success requires a different approach to Market Engagement <ul><li>Acquisition </li></ul><ul><li>Conversion </li></ul><ul><li>Retention </li></ul>1 2 3 THEN NOW Product Iteration Market Dialogue Customer Evangelism Viral Growth
  15. 15. … hence the rise of the Online Beta to kick-start viral market success… >200 Betas launched per month in ’07 ! Product Managers Development Teams Marketing Teams Tech Support New Markets Target Customers Early Adopters Evangelists
  16. 16. … and new approaches to designing games and communities… <ul><li>Online gamers are a another type of self-organizing agents </li></ul><ul><li>Emergent properties of game environments: </li></ul><ul><ul><li>Fun </li></ul></ul><ul><ul><li>Challenging </li></ul></ul><ul><ul><li>Cooperative </li></ul></ul><ul><ul><li>Competitive </li></ul></ul>
  17. 17. … and new marketing systems built specifically for viral adoption…
  18. 18. … and the largest environment for self-organizing , online agents (so far) <ul><li>225K new users/day, doubling every 6 months </li></ul><ul><li>Over 50% of users return every day </li></ul><ul><li>~60 billion pgviews/day (#6 most-visited site) </li></ul><ul><li>FB Photos more popular than other all photo sites combined </li></ul><ul><li>FB Events is roughly 3x as popular as Evite </li></ul>Stats from “Graphing Social Media” conference and O’Reilly
  19. 19. So that’s Emergence… Individual agents self-organizing in an environment to form complex behaviors .
  20. 20. And if you’re interested in learning more… [email_address]

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