Just as every sphere of life constantly changes, the B2B sphere evolves as well, affected by the major trends in Internet, Mobile, Social Network, and Customer Behavior. Moreover to new business models for software, B2B marketers realize the importance of content marketing strategies, and invest more and more in online marketing, supporting the complete transfer of B2B into the digital world. In order to stay afloat, B2B sphere has to walk hand in hand with the progress. Forging the common responsibility features we suggest a novelty approach. Blending sales and marketing forces together into a Hybrid model leveraging their performance through only 4 basic steps action plan. Learn how to leverage you company inside Sales REPs into professional Trusted Advisor.