Spook social to retail cases + lor + various pics


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Please meet Spook, a team of experienced and creative low profile professionals looking for solutions to your brand, product or sales problems. We are your special task force. You fire and forget. We deliver quality creative power, relevant and efficient communication concepts and top level services in 3 languages. Mailto: Thomas@spook.se, or Marcin@spook.se to find out what Spook can do for You.

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Spook social to retail cases + lor + various pics

  1. 1. Hello!Spook is a Digital Communication Agency that integrates digitaland classic communication channels.We convert digital, social and mobile to in-store traffic and sales.We work with corporate and consumer brands in Europe and the USA.We’re located in Warsaw, Poland and Gothenburg, Sweden.Spook is a partner of the Swedish Trade Council.
  2. 2. Clients
  3. 3. Brands we’ve served in multiple countries
  4. 4. Brands served in single marketsPOLAND SWEDEN USAADV Autodesk AdidasAccenture Brighter Corporation Athena HealthAroma Espresso Bars Jula AutodeskBiotech Varsovia Kentor Boston Childrens HospitalCadbury Kontentan Boston Museum of Fine ArtCapital Advisory Services Kungälvsbostäder ChilisCursor S.A. Mazda Scandinavia ChronosDirlango Prosilient Columbia ManagementEniro / PF.pl Proxio ComCastFirst Recycling ResMed CVS PharmaciesGoldenegg Scandinavian PC Systems DWS Scudder (Deutsche Bank)Grycan Smart Safety FCEPITI Somninvest Harvard UniversityJula StreetSmart Opinion International African-American MuseumLech beer Wrapp Liberty Mutualn Television Yamaha Scandinavia Market SearchNeoinvestments Massachusetts State LotteryOnet.pl McKinneyOrangePolpharmaSamsung ElectronicsSamsung Mobile HOLLAND Mechanica Branding Metlife National Constitution Center NBCToyota Belvilla Old MutualTP S. A. Imation Europe Pogo Williams Lea Puma SauconySPAIN VoceInicio.esRestaura SWITZERLAND Tectus S.A. Proceq S.A.
  5. 5. Cases
  6. 6. Introducing Jula to PolandSpook was responsible for launching this Swedish retail brand in Poland.The scope included:Market entry strategy consulting:Repositioning the brand in relation to the competitive landscape in Poland, identifying &segmenting target groups and creating the communication strategy to reach them.Launch campaign:Execution of a launch campaign for the first three retail outlets.Channels:Digital engagement, Social media, Out-of-home, Radio, Direct, Daily pressResults:20 000 visitors during the opening weekend in Warsaw.
  7. 7. Jula’s launch in Polande was listed on the top 10 list on Creativity Online (creativity.com) for three months.
  8. 8. McKinney: A web site you can talk to.McKinney is one of the USA’s top ten advertising agencies. Spook created one of theworld’s first web 3.0 sites, that allows you to talk to it on any topic. The projectinvolved linguists and AI-scientists, and was full of cutting-edge technology. The sitewas listed on the top 10 list on Creativity Online (creativity.com) for three months.
  9. 9. Mazda Scandinavia’s suprising resultsSpook created a digital-only launch campaign for Mazdas anniversary modelsat the end of 2009, using behavioral targeting.Channels:Digital engagement + in-game advertising on the Xbox platformResults:Click-through-rate of 10%.150% Sales increase in comparison to the year before.
  10. 10. Mazda won through relevance.e was listed on the top 10 list on Creativity Online (creativity.com) for three months.
  11. 11. Accenture was unknown to studentsSpook launched an innovative recruitment campaign across print- and digitalchannels, engaging students in a series of games and quizzes. The goal was to raiseawareness and to receive 3000 CVs.Channels:Out-of-home, digital engagement, gaming, member-get-member, direct.Results:Exceeded expectations by 100% - 6000 verified CVs collected.
  12. 12. Accenture: Engaging through competition
  13. 13. Imation Europe finds a different way to sellSpook created an innovative on-line bidding system to support bulk sales todistributors. Purchasing department heads logged on to place bids for hard-to-sellhome electronics products by the pallet.Channels:Direct mail + on line platformResults:The platform delivered sales of 60’000 EUR in the first month of operation.
  14. 14. Our innovation delivered strong sales
  15. 15. MetLife 3D Corporate Social NetworkMetLife is one of the worlds leading financial institutions. Spook came up with aninnovative social network to help loyalize employees, creating social ties betweenMetLife peole in different countries.
  16. 16. HighlyRecommended
  17. 17. “The Swedish Trade Council in Poland cooperateswith Spook when we need to support our customerswith communication strategy and campaigns. TheSwedish Trade Council makes it easier for Swedishcompanies to grow internationally.A crucial step when expanding to a new country ishow you communicate and what image of yourselfyou present to the market. In order to do this youneed someone who is creative, who can think “out ofthe box”, who knows the reality both in Sweden andon the new market, who can understand the needs ofthe client company and above all someone who cancreate something that the new market will react on.Spook has it all!I would warmly recommend to use Spook as yourpartner for communication strategy and campaigns.”Daniel LarssonCountry Manager PolandSwedish Trade Council
  18. 18. “Spook has shown strong ability and flexibility inworking to develop innovative interactive applicationsthat have no precedent.I highly recommend their talented team!”Lon Sheritt, MPHDirector of Data ManagementCenter for Adolescent Substance AbuseResearch Childrens Hospital BostonHarvard Medical
  19. 19. We engaged Spook to help develop the Interactivepart of a pitch we were giving to Chilis restaurant.Chilis is one of the largest restaurant chains in theUS, with thousands of locations. Spook workedtirelessly for five days and nights, literally makingthemselves available when ever we needed them.Creatively, Spook helped up grow the concept of thepitch. Technically, they had fantastic digitalrecommendations that Chilis loved. And their workethic is amazing.Hill Holliday won the $90 + million dollar Chiliscontract, and Spooks work helped us achieve thatvictory.I highly recommend Spook as a creative, interactiveagency.Michelle McCormackDigital ProducerHill Holliday Boston
  20. 20. "We have met Spook on several occasionsdiscussing different ideas and concepts.Spook is cutting edge in how to create a fullconcept that supports brands and sales in newand interesting channels.It feels like they easily understand us and that theyare very sensitive to what we need. We hope to dosome great projects with Spook in the near future."Andreas ÅhrmanMarketing ManagerNudie Jeans Co.
  21. 21. At BEAM Interactive and Relationship Marketingwe pride ourselves on creating category definingwork for brands such as MINI USA, PUMA, BedBath & Beyond, Comcast and Fidelity.A key component of being able to deliver suchaward winning work is to find intelligent, detailoriented, hard working, professional and reliablepartners who have a great sense of design, strongdevelopment capabilities and a true desire tomove the needle.In Spook we find all of these qualities. Theirleadership, clear communication and approach tohard work to consistently meet aggressivetimelines makes them a pleasure to work with.I highly recommend working with them. If youneed a verbal reference please drop me a line.Rob PeacockDirector, ProductionBEAM Interactive and Relationship Marketing
  22. 22. “Spook is a mind expanding agency.They know how to create communication that reallyengages consumers in unexpected places.”Truls SjöstedtCEOBrighter AB
  23. 23. I represent a Swedish company which is the leadingrecycling company in Poland. Spook is our mainpartner in marketing & communications.We have hired Spook for work ranging from strategicwork such as brand positioning but also verypractical work connected to developing a corporateidentity with guidelines for everything from printedmaterial to machines and equipment.What I appreciate most in our corporation withSpook is that they are structured, dedicated and veryoutSPOOKen.I also benefit from their ability to think strategically ona high level but then quickly come down to thepractical details of implementation and connect withpeople on different levels in my organization.Jonas GranathManaging DirectorFirst Recycling Sp. z o.o.
  24. 24. PrettyPictures
  25. 25. Kentor / Sweden Recruitment campaign
  26. 26. Kentor / Sweden Interactive sales movie
  27. 27. Dirlango Corporate identity
  28. 28. Harvard medical National substance abuse prevention toolbox
  29. 29. Smart Safety Campaign
  30. 30. Nudie Jeans International communication strategy
  31. 31. Thank you for reading. This is notVisit us onwww.facebook.com/SpookCommunicationand on Spook.se