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Come usare instagram nel turismo

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Ecco la presentazione usata in BIT da Emma Barreca e Orazio Spoto

Published in: Marketing
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Come usare instagram nel turismo

  1. 1. Instagram raccontare per immagini @hypoison @oraziospoto
  2. 2. Perché Instagram si chiama Instagram?
  3. 3. Storia di Instagram
  4. 4. 6 ottobre 2010 Storia di Instagram
  5. 5. Storia di Instagram
  6. 6. Una applicazione multipiattaforma
  7. 7. 150mln
  8. 8. Da applicazione a social network
  9. 9. Gli Instagramers (detti Igers)
  10. 10. Gli Instagramers
  11. 11. #Italia365
  12. 12. #Italiaintavola
  13. 13. #Intimaumbria
  14. 14. #adamellopedala
  15. 15. #inviaggioconLuini (coming soon)
  16. 16. Instagram è comunicare per immagini Dal DIRE al MOSTRARE La Comunicazione è sempre più VISIVA
  17. 17. Gestire la presenza su Instagram/1 Ottimizzare il profilo Informazioni (bio) Stile visivo
  18. 18. Gestire la presenza su Instagram/2 Creare i contenuti adatti Cartoline della destinazione/ Eventi/ Anteprime delle emozioni che offrite/ Ispirazioni/ Dietro le quinte/ Persone
  19. 19. Gestire la presenza su Instagram/3 Inserire la caption Un’immagine vale già mille parole, ma con la giusta descrizione, vale ancora di più!
  20. 20. Gestire la presenza su Instagram/4 Usare correttamente gli #hashtag Gli hashtag sono un modo per descrivere le immagini e per creare connessioni con le nicchie di interesse. Create e diffondete il vostro hashtag personale
  21. 21. Gestire la presenza su Instagram/5 Georeferenziare le immagini Sfruttate la possibilità di far sapere dove siete fisicamente
  22. 22. Gestire la presenza su Instagram/6 Strategia editoriale Coerenza visiva e concettuale tra i contenuti. Trovate la frequenza di condivisione ottimale. Scegliete gli orari in base al pubblico. Amplificate (e ottimizzate) condividendo sugli altri canali social.
  23. 23. Gestire la presenza su Instagram/7 Community management Pensate agli altri! Create connessioni
  24. 24. Gestire la presenza su Instagram/8 User generated content Imparate a valorizzare le immagini altrui (soprattutto se vi riguardano)
  25. 25. Vueling Air Gallery
  26. 26. Swedavia Local Guide
  27. 27. Comòdo NYC Instagram menu
  28. 28. Australia Turismo #seeAustralia
  29. 29. Turismo Catalunya #CatalunyaExperience
  30. 30. Dove approfondire www.instagramersitalia.it
  31. 31. Grazie!

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