Beautfiul People - A Social Media Case Study by iGenero

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A social media case study of Beautiful People BioSpa & Salon base out of Hyderabad, India by iGenero.

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Beautfiul People - A Social Media Case Study by iGenero

  1. 1. BEAUTIFUL PEOPLE<br />A SOCIAL MEDIA CASE STUDY<br />@igenero<br />http://facebook.com/igenero<br />
  2. 2. ABOUT Beautiful People<br />Beautiful People BioSpa & Salon are exclusively designed to help one forget the daily stresses of life and completely relax.<br />Based in Hyderabad, Beautiful People has four branches across the city, and is looking to expand all over the country.<br />Beautiful People offers the widest range of massage therapies, facials, and more to help alleviate a range of physical ailments that one may be facing. <br />Have an elaborate list of products too. <br />
  3. 3. WHY SOCIAL MEDIA<br />Spread awareness among people from Hyderabad about Beautiful People<br />Engage the audience from Hyderabad present on various social media platforms<br />Make themselves visible online<br />Gain more reach <br />Make it easier for customer relations like appointments<br />Generate more business<br />
  4. 4. Men and Women of all ages from Hyderabad<br />Middle-Upper Class<br />Corporate Employees<br />College going crowd who are very particular about their look and highly individualistic <br />Soon to be Bride or Groom<br />TARGET AUDIENCE<br />
  5. 5. WHATDID WE DO <br />Accounts on various Social Media Platforms<br />Bpmonthly and BP Social cards circulated all across the city with an online engagement module.<br />Releases on Social Media to announce services<br />Engagement with existing and potential customers<br />Active participation in discussion forums<br />
  6. 6. PLANOF ACTION<br />Identified and analyzed the target audience.<br />Studied of the present status of the client.<br />Content Strategy<br />Execution of the Social Media Strategy.<br />
  7. 7. PLATFORMS<br />
  8. 8. RESULTS<br />
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  13. 13. STATISTICS<br />Status - Active<br />
  14. 14. OFFLINE IMPACT<br />Increase in the number of customers on monthly basis.<br />New customers came through the Facebook page and other online properties.<br />Subscription to the BPmonthly plan increased by a big number. <br />Online properties become official channels for customer retention and acquisition. <br />
  15. 15. http://www.igenero.com<br />@igenero<br />http://facebook.com/igenero<br />

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