A Social Media Marketing Program • 0. Brand Assessment innen Sosiale Medier • (spore diskusjoner om merkevare, produkter, tjenester, konkurrenter) •2. Outreach to •Social Influencers •1. Identifisere de som er Sosiale inflytelsesrike •(invite them to participate in online community) •(identifisere rett mennesker med de rette temaene) •3. Turn Influencers into • •Brand Advocates •(build online community and engage influencers) •4. Full Year Conversational Tracking Program •(track conversations, sentiment, insights on brands, products, services in target markets) •Grey = one off activity •Green = community building and ongoing eCRM (optional) •Orange= ongoing activity (i.e. 4 to 6 reports per year)
The ‘Magic’ of Disney • ORLANDO, Fla. – This is a textbook example of the "Disney way" of doing business: a new movie that set off a fountain of spinoffs. There was a theme-park attraction, a series of Simon & Schuster books, a soundtrack album and a line of toys and childrens clothing featuring the beloved heroine. To make sure kids knew about the movie, Disney script writers planted repeated references to it in the companys television shows. • Nei, dette er ikke marketingplanen for den nye animasjonsfilmen til Walt Disney Co. Det er strategien som gamle Walt Disney Productions gjennomførte tilbake i 1958 da de lanserte klassikeren "Sleeping Beauty" det følgende året.