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The world in your hand


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The world in your hand


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 • Inisiatif terpadu Telkom Group untuk mendukung
   industri & komunitas...
The world in your hand

 Indigo Implementation
 Giving People Freedom to…….


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The world in your hand


 Indigo Fellowship




         Creative          Business Ideas      Seed Capital




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The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand
                     Indigo : Playground
                               http://www.pasarkreasi.com
...
The world in your hand


 Penetrasi Industri Game




SICPCorporate Strategic
    Planning
The world in your hand


 Speedy Game




SICPCorporate Strategic
    Planning
                                           ...
The world in your hand


 Gamer Community Building
                                                         Game.TelkomSpe...
The world in your hand


 Traditional Artist and Fan Relation




SICPCorporate Strategic
    Planning
The world in your hand

      The Big Idea
RBT’s become the “savior” of Indonesian music industry, however, we need
new in...
The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand




SICPCorporate Strategic
    Planning
SpeedyTrek Activities
                          The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand




SICPCorporate Strategic
    Planning
The world in your hand


 FullTrek.Com




SICPCorporate Strategic
    Planning
The world in your hand


 FullTrek.Com

                          o Kanal business music dari
                            ...
The world in your hand




SICPCorporate Strategic
    Planning
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Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0

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Di penghujung tahun 2009 saya berkesempatan berbagi dengan rekan-rekan komunitas ROTI FRESH rayon YOGYAKARTA dan Semarang, tentang potensi pengembangan industri kreatif khusunya potensi pengembangan MUSIK INDIE

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Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0

  1. 1. The world in your hand “Indonesian Digital Community” Creative Nation - Unleashed Saiful Hidayat Head of IT Service Strategy PT. Telekomunikasi Indonesia, Tbk. Sharing Session With ROTI FRESH COMMUNITY : NARSIS 2.0 Jogjakarta 12-12-2009 SICPCorporate Strategic Planning
  2. 2. The world in your hand Digital Creative Opportunity 6.000.000 125.000.000 D’Massive RBT Transaction Mobilephone Users 6.000.000 3G Mobile Users 28% Broadband Users Growth 12.000.000 Indonesian Facebook Users 25.000.000 SICPCorporate Strategic Internet Users Planning
  3. 3. The world in your hand Converged Media Delivery ! "" #$ ! "" #$ TelkomGroup SICPCorporate Strategic Planning
  4. 4. The world in your hand Indigo Initiatives • Inisiatif terpadu Telkom Group untuk mendukung industri & komunitas kreatif yang sehat di Indonesia • Indigo (Indonesia Digital Community) • Mendorong “Valuetainment Creativity” SICPCorporate Strategic Planning
  5. 5. The world in your hand Indigo Implementation Giving People Freedom to……. ! "# $ % & ' Pleasant Environment SICPCorporate Strategic Planning
  6. 6. The world in your hand Indigo Fellowship Creative Business Ideas Seed Capital Workshop & Digital Creative Successful Coaching Playground Digitalpreneur SICP Corporate Strategic www.indigopreneur.com Planning
  7. 7. The world in your hand SICPCorporate Strategic Planning
  8. 8. The world in your hand Indigo : Playground http://www.pasarkreasi.com http://Speedytrek.telkomspeedy.com http://game.telkomspeedy.com http://www.fulltrek.com SICPCorporate Strategic Planning
  9. 9. The world in your hand Penetrasi Industri Game SICPCorporate Strategic Planning
  10. 10. The world in your hand Speedy Game SICPCorporate Strategic Planning 10
  11. 11. The world in your hand Gamer Community Building Game.TelkomSpeedy.Com Creator Game Jakarta Medan Makassar JogloSemar Surabaya Bali Borneo Game Provider ONLINE Game Station COMPETITION OFFLINE FRONTIER Lokal & Nasional COMPETITION ACTIVATION & GATHERING Community COMMUNICATION Internet Social Media Game Magazine SICPCorporate Strategic Planning
  12. 12. The world in your hand Traditional Artist and Fan Relation SICPCorporate Strategic Planning
  13. 13. The world in your hand The Big Idea RBT’s become the “savior” of Indonesian music industry, however, we need new inovative business models, considering the big market & opportunity SK Telecom music revenue growth Tsel: Attractive 660 B growth on Flexi: online 3G Music 60 B (MOD, True tone, Music Video) ’ 09 music 220Mil RBT USD T-Group: > 62% market 2G Music (RT, Karaoke) share 87% piracy ' 05 ' 06 ' 07 ' 08 Globally, online & mobile music is keep growing (Mil. USD) driven by success of iTunes, Pandora, etc 14,000 Total 12,000 10,000 online T-Group: 62% = 8,000 music North America’s 2,883 B 6,000 Music Market Growth Offline 4,000 Online 2,000 Mobile 0 SICP ' 05 ' 06 ' 07 ' 08 ' 09(E) ' 10(E) ' 11(E) Source: Monitor Group (Palladium), Internal data, SK Telecom, others Corporate Strategic Planning
  14. 14. The world in your hand SICPCorporate Strategic Planning
  15. 15. The world in your hand SICPCorporate Strategic Planning
  16. 16. SpeedyTrek Activities The world in your hand SICPCorporate Strategic Planning
  17. 17. The world in your hand SICPCorporate Strategic Planning
  18. 18. The world in your hand SICPCorporate Strategic Planning
  19. 19. The world in your hand SICPCorporate Strategic Planning
  20. 20. The world in your hand FullTrek.Com SICPCorporate Strategic Planning
  21. 21. The world in your hand FullTrek.Com o Kanal business music dari SpeedyTrek (Indie) o Bekerjasama dengan Label (Major & Indie) dan Portal Musik Lain o Cyber Money (TCash, FlexiCash, iVas) o Bundling Layanan Telkom Group o Multi operator o Download & Play Streaming o DRM and Non-DRM SICPCorporate Strategic Planning
  22. 22. The world in your hand SICPCorporate Strategic Planning

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