Internet/IT sebagai Wahana Syiar Digital

                  Saiful Hidayat
                 AVP IT Service Strategy
      ...
Outline
Evolution of Communication and Devices
Single Mode Communication                Multimedia Communication




      Before ...
Digital Lifestyle & Workstyle
   Many Experiences from Many Screens
                           Find Child’s GPS
          ...
Futurization
    The Upcoming Era of Conceptual Age

                                                                     ...
The Six Aptitudes for Conceptual Age

  Not Just…              But Also…

Function               DESIGN
Argument          ...
Impact of Digital Technology

    "!
    0* /       !    "   %
                                 !    (   %
               ...
Indonesia ICT Penetration, Internet Users and
                                            Broadband Growth




           ...
Peluang Pemanfaatan Internet
                                            IPOL
                                 • Transpara...
Mau Cari Informasi Apa Aja : Google
Bisnis : Google
Manfaat Teknologi Informasi: Aplikasi Bisnis




                                •e-Tax
                                •e...
ATHG Internet
                                            IPOL
                                •Penyebaran Ideologi
      ...
Sisi Gelap TI

3G :
Girls



        Games         • 3G Gaming marketplace
                        by 2006: $16 Billion
  ...
Antisipasi ATHG Internet : Security
                            Comprehensive Multiple Layer Protection for Cyber Attack
 ...
Antisipasi ATHG Internet : Online Safety Guide
1           4           5    6
                             "   4
         ...
Antisipasi ATHG Internet : Online Safety Tips


          *
  ; <=                   2        &
  ; 0                    6...
"         ?             !
Personal Info Safety Tips
        6              >
  !     &
  ?               *
  "            ...
Participatory Network: 2.0 Era
#        &



                                   &'     %


    "     "           "
       ...
Digital Phenomenon
                 Flat World
                "             "
    "
@               *

                  ...
Get your children to play with information and
media ……… and see Innovation EXPLODE
Long Tail Economy: Towards
               Broadband Era
                Here, one broadcast TV station or
   viewers




 ...
Outline
Creative Industry Potential

 Knowledge-                        -                   -/
  Creative



     Skilled         ...
Kebanggaan Orang Indonesia
terhadap beberapa Aspek Kehidupannya
             Source : Litbang Kompas 15 Agu 2005
         ...
Cultural Content Coverage
                     Music

        Character
                                Performance


Anim...
Manufacturing vs “Cultural Content” Industries
              4,500
                                                       ...
Potensi Kreatif Bangsa

:
"
:
:

     "               3     "
          !    "         !"
Tantangan industri kreatif

:                        "
 *         "

                !"

?                    "



       ...
Digital is the Way Out
• Garage band
• iPod   Podcasting
• mobile phone
• ebook reader
• IPTV
• Google Blog
• RSS
The ICT Based Creative Industry in Indonesia
Interactive Games                                                            ...
Outline
BERBUDI
                  "           "
;                                 " 3:

;                                         ...
Era Digital perlu Budaya DIGITAL
"   9   !"               9



         !   "           4                     4

         ...
Syiar Islam Melalui Internet/IT

       the technology toolbox
Contoh : mailling list
Web Site
                     "
                5
            3

                     3
        "
              (   (
    ...
the technology toolbox:   blogs
                                     personal
                                  reflection...
0             "
                      !
                                  Blog
     !
    "
              "               ...
Web Forum


1
        "
*
            "
    "           &3
the technology toolbox:   wikis



collaborative
knowledge building
Gudang Ilmu : Wikipedia
(   "
        "

     "



        &?
                     "

                 "
             3
  ...
the technology toolbox:   social networking
                  making connections
Social Media
Social Media
the technology toolbox:   multimedia




expressing
 creativity
the technology toolbox:   Mobile
Outline
Indigo Initiatives




Inisiatif terpadu Telkom Group untuk mendukung
industri & komunitas kreatif yang sehat di Indonesia...
Indigo Implementation
                        Giving People Freedom to…….

        "
                #
            $ % & '...
Digital Creative
             Opportunity
                                     6.000.000
         125.000.000             ...
Indigo Fellowship
www.plasaindigo.com
Indigo Fellowship



 Creative       Business Ideas      Seed Capital




Workshop &      Digital Creative    Successful
 ...
Indigo : Content Incubation

            http://www.pasarkreasi.com

            http://Speedytrek.telkomspeedy.com
The Infrastructure
                   Digital Content & Applications


       Digital Content & Applications
Game   Educat...
7:               "       5"
     "            3                   3
                          " 3
         3           3  ...
Thai

       Saiful Hidayat
   AVP IT Service Strategy
Directorate of Information Technology
    PT. Telekomunikasi Indone...
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Upcoming SlideShare
Loading in …5
×

Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital

1,647 views

Published on

Sharing saya pada acara Santri INDIGO yang diselenggarakan oleh TELKOM dan REPUBLIKA

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,647
On SlideShare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
104
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital

  1. 1. Internet/IT sebagai Wahana Syiar Digital Saiful Hidayat AVP IT Service Strategy Directorate of Information Technology PT. Telekomunikasi Indonesia Santri Indigo, TELKOM~Republika Krapyak-Yogyakarta, 28 Oktober 2009
  2. 2. Outline
  3. 3. Evolution of Communication and Devices Single Mode Communication Multimedia Communication Before to Today Today to Tomorrow softphone TELEPHONY KOMPUTER - INTERNET iPhone MULTIPLAY
  4. 4. Digital Lifestyle & Workstyle Many Experiences from Many Screens Find Child’s GPS Location on TV Watch Shows on Demand, Download the Answer Video Latest Tunes Call on TV Work Watch TV on from Home Train, Program DVR for Tonight Make Wait Time Schedule a Meeting Productive Conference Conduct Telepresence Face-to-Face Meeting
  5. 5. Futurization The Upcoming Era of Conceptual Age (creators & empathizers) (knowledge workers) (factory workers) ! " (farmers) Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  6. 6. The Six Aptitudes for Conceptual Age Not Just… But Also… Function DESIGN Argument STORY Focus SYMPHONY Logic EMPATHY Seriousness PLAY Accummulation MEANING
  7. 7. Impact of Digital Technology "! 0* / ! " % ! ( % * % ! ! " " ," + * #$ #) %# " &' %'" , , , , - . " 1 ! 2 3
  8. 8. Indonesia ICT Penetration, Internet Users and Broadband Growth #5 10.5% 1150 3.8% % Source : internetworldstats.com Source : internetworldstats.com The Asian Internet Statistics were updated for March 31, 2009. #1
  9. 9. Peluang Pemanfaatan Internet IPOL • Transparansi • Demokratisasi • Debirokratisasi EKONOMI SOSBUD • Pemberdayaan UKM • Pengembangan SDM • Penciptaan Lapangan Kerja • Pembentukan Identitas & • Penciptaan Ekonomi Jaringan Karakter Bangsa • Peningkatan Produktivitas & INTERNET • Mendorong Peningkatan Efisiensi Pendidikan & Pengajaran • Peningkatan Aktivitas • Pengembangan Budaya INDAG & Investasi Nasional • Peningkatan YANMAS • Syiar Agama HANKAM • Pengendalian Sumber-Sumber Daya Nasional Strategis
  10. 10. Mau Cari Informasi Apa Aja : Google
  11. 11. Bisnis : Google
  12. 12. Manfaat Teknologi Informasi: Aplikasi Bisnis •e-Tax •e-Payment •e-Commerce •e-Government •e-Healt •e-Learning
  13. 13. ATHG Internet IPOL •Penyebaran Ideologi •Infiltrasi Opini Desktruktif EKONOMI SOSBUD •Pembajakan terhadap HAKI •Infiltrasi Budaya Bebas •Penguasaan Informasi Bisnis oleh Pihak Asing INTERNET •Informasi yang tdk Bertanggung Jawab •Penguasaan Pasar Lokal oleh •Penyerangan Privacy Pihak Asing •US Centric Network HANKAM •Serangan/Perusakan terhadap Aset dan Informasi Strategis •Penyebaran SARA •Computer Crime
  14. 14. Sisi Gelap TI 3G : Girls Games • 3G Gaming marketplace by 2006: $16 Billion Source: 3G.co.uk, Feb. 2003 Gambling
  15. 15. Antisipasi ATHG Internet : Security Comprehensive Multiple Layer Protection for Cyber Attack Protection Security Secu- Anti Optimal Aware- Patch Type Virus/ Risk ness rity Firewall IPS Vulnerability Management Management Management Policy Malware Knowled- Manda- Finds Access Block Identifies Fix for Identifies, ge and tory Malware Controls, Attack via vulnerable Risk & behavior Network vulnerable Rules Controls, Function for secure Block Authentication, system, O/S & Corellate, for Authorization Filt:Vuln, version & operation id, ports, applica- Prioritize Secure Contain protocols patch level service Security Risk, System & Clean protocols / traffic tions Take Action anomalies Mal- Malicious ware Hacking Code/ Hacking Objective Preven- Preven Detection & Prevention & Detection Preve- Preven- Prevention & Prevention & tion tion tion Correction tion Correction Detection People Dimension Process Tech- nology
  16. 16. Antisipasi ATHG Internet : Online Safety Guide 1 4 5 6 " 4 ! 7 8 9 4 " 0 5 & ! : " " ! * " #$ % # & 5 " 4 4 4 3 &
  17. 17. Antisipasi ATHG Internet : Online Safety Tips * ; <= 2 & ; 0 6 & ; 0 1! & ; ! > 6 1 * * " 6 & 5 & " * 5 1>
  18. 18. " ? ! Personal Info Safety Tips 6 > ! & ? * " " " " ! & ? " ! 1 "" & * * 2 ! 3 " ! " ! " & * " " ! "
  19. 19. Participatory Network: 2.0 Era # & &' % " " " ! ! * * ! ( )" * + %
  20. 20. Digital Phenomenon Flat World " " " @ * A 1 !. ; " 4 " & ; 4 - . " - . 3 " 3 " 3 " 3 4 " & ;,
  21. 21. Get your children to play with information and media ……… and see Innovation EXPLODE
  22. 22. Long Tail Economy: Towards Broadband Era Here, one broadcast TV station or viewers one major web site can reach millions of viewers VS Here, a thousand web sites can each reach a thousand viewers Broadcast Era Broadband Era Bringing one show to millions people Bringing a million show to one person each broadcast narrowcast ultra narrowcast sources The era of unlimited choices where Pareto Principles no longer applies
  23. 23. Outline
  24. 24. Creative Industry Potential Knowledge- - -/ Creative Skilled -. . . !. -.. Worker Labor -! . ! . . .. . -.. Intensive http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
  25. 25. Kebanggaan Orang Indonesia terhadap beberapa Aspek Kehidupannya Source : Litbang Kompas 15 Agu 2005 Kebudayaan 71.6 20.5 7.50.4 TNI 42.5 41.3 12.6 3.6 Pemerintah 32.9 39.8 27.3 - Keamanan 22.3 41.6 34.0 2.1 Aspek Hukum 21.0 30.8 44.3 3.9 Politik 13.5 39.2 39.8 7.5 Kesejahteraan 11.8 31.3 55.0 1.9 Ekonomi 11.6 33.7 52.6 2.1 0 10 20 30 40 50 60 70 80 90 100 (%) BANGGA BIASA TIDAK BANGGA TIDAK TAHU Source: Bisnis Indonesia 7 Mei 2008
  26. 26. Cultural Content Coverage Music Character Performance Animation Broadcasting Comics Film Edutainment Game Spiritual Content
  27. 27. Manufacturing vs “Cultural Content” Industries 4,500 3,901 4,000 Manufacturing Cultural Content Industry Industry 3,500 3,186 3,000 2,643 Billion USD 2,346 2,500 2,000 1,500 1,300 994 839 805 1,000 750 605 498 371 500 0 e n or g e ng y ay n ie ic g on or am in io io tin ct ov us pl hi zt ild em at Ph du as M M G is is li c im Bu bl D on M dc pp i le An Pu ip iC oa ob A Sh m e M Br om Se Source: World Market / KOCCA Case (2005) H
  28. 28. Potensi Kreatif Bangsa : " : : " 3 " ! " !"
  29. 29. Tantangan industri kreatif : " * " !" ? " " "
  30. 30. Digital is the Way Out • Garage band • iPod Podcasting • mobile phone • ebook reader • IPTV • Google Blog • RSS
  31. 31. The ICT Based Creative Industry in Indonesia Interactive Games News Portals • Indonesia local game production • Winner of Asia-Pacific ICT Award Interactive Advertising Business Software Leo Dance – Leo Snack (Garuda Food) • All games developed by A-Box Activities Games, Jakarta • Founded in Jakarta, 2007, focused on developing Advergame TNT Drive Game – TNT Logistics …………..and many more Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009
  32. 32. Outline
  33. 33. BERBUDI " " ; " 3: ; " : ; 3 !" ; " : )# * 7 > ; 1 * * " 4 B " !" >
  34. 34. Era Digital perlu Budaya DIGITAL " 9 !" 9 ! " 4 4 3 " 3 3 5 ! # " 9 ! $" ! " ! 3 " * " 3 C C
  35. 35. Syiar Islam Melalui Internet/IT the technology toolbox
  36. 36. Contoh : mailling list
  37. 37. Web Site " 5 3 3 " ( ( ( -(((. &1 " * ? -? " , " . 3 " ? 3 " " * " " " " 1 &( " &
  38. 38. the technology toolbox: blogs personal reflection seeking feedback
  39. 39. 0 " ! Blog ! " " 5 - . " &1 ! " " " 4 " & 1 &( " &
  40. 40. Web Forum 1 " * " " &3
  41. 41. the technology toolbox: wikis collaborative knowledge building
  42. 42. Gudang Ilmu : Wikipedia ( " " " &? " " 3 " " " " @!
  43. 43. the technology toolbox: social networking making connections
  44. 44. Social Media
  45. 45. Social Media
  46. 46. the technology toolbox: multimedia expressing creativity
  47. 47. the technology toolbox: Mobile
  48. 48. Outline
  49. 49. Indigo Initiatives Inisiatif terpadu Telkom Group untuk mendukung industri & komunitas kreatif yang sehat di Indonesia Indigo (Indonesia Digital Community) Mendorong “Valuetainment Creativity”
  50. 50. Indigo Implementation Giving People Freedom to……. " # $ % & '( ) * + ! $ $ , Pleasant Environment
  51. 51. Digital Creative Opportunity 6.000.000 125.000.000 D’Massive RBT Transaction Mobilephone Users 6.000.000 3G Mobile Users 28% Broadband Users Growth 7.122.540 Indonesian Facebook Users 25.000.000 Internet Users
  52. 52. Indigo Fellowship www.plasaindigo.com
  53. 53. Indigo Fellowship Creative Business Ideas Seed Capital Workshop & Digital Creative Successful Coaching Playground Digitalpreneur
  54. 54. Indigo : Content Incubation http://www.pasarkreasi.com http://Speedytrek.telkomspeedy.com
  55. 55. The Infrastructure Digital Content & Applications Digital Content & Applications Game Education Music Animation Schools Govt SMEs Digital Payment Digital Payment Digital Asset Management directory copyright Digital Asset media Management portal protection services server Broadband & Broadcast Broadband & Broadcast
  56. 56. 7: " 5" " 3 3 " 3 3 3 D 4 " 3 " 3 " 3 !" " 4 &8-? 5 .
  57. 57. Thai Saiful Hidayat AVP IT Service Strategy Directorate of Information Technology PT. Telekomunikasi Indonesia saifulh@telkom.co.id www.namakuIful.com

×