This document discusses socio-technical innovation bundles for transforming agri-food systems and the implications for impact assessment in One CGIAR and country-level experiences. It notes that historical evidence on yield-enhancing innovations reducing poverty is no longer relevant given new challenges requiring different innovation bundles. Rigorous impact studies are needed to understand effects in multiple domains and advise on scaling modalities. The document also highlights shining a light on CGIAR reach at the country level using data from Ethiopia, showing many innovations from different research domains have scaled but many have not reached large numbers of households or target populations.