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LWC17 全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人:OverDrive 國際業務代表 Winnie Li

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6/17(五)Library Watch Commons 圖書館的數位未來_全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人:OverDrive 國際業務代表 Winnie Li。地點:國家圖書館。

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LWC17 全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人:OverDrive 國際業務代表 Winnie Li

  1. 1. 0 Digital Shift in Libraries Worldwide Winnie Li 國際事業總代表 2016年6月17日 全球圖書館數位化
  2. 2. 1 大綱 I. Growth in eBook usage 電子書使用率成長 II. Shift from paper to digital 從紙本轉移到電子 III. Who is OverDrive & how does it work? OverDrive 做些什麼? 如何運作? IV.Libraries’ best practices in the digital era 在圖書館如何實踐數位化
  3. 3. 2 大綱 I. Growth in eBook usage 電子書使用率成長 II. Shift from paper to digital 從紙本轉移到電子 III. Who is OverDrive & how does it work? OverDrive做些什麼? 如何運作? IV.Libraries’ best practices in the digital era 在圖書館如何實踐數位化
  4. 4. 3 *Statistica 1. In 2013, mobile phones surpassed PCs as the most common web access device worldwide [Gartner] 2. The number of smartphones exceeds 1.82 billion units worldwide [Gartner] 3. Apple and Samsung make up almost 50% of the smartphone market [CMSWire] 網路及手機使用的快速成長
  5. 5. 4 Source: eMarketer, Feb, 2016 77.00% 78.00% 79.00% 80.00% 81.00% 82.00% 83.00% 240 245 250 255 260 265 270 275 280 2014 2015 2016 2017 2018 2019 2020 Millions US Mobile Phone Users and Penetration Mobile Phone Users % of Population 1. Mobile phones have become primary media device. 2. More and more people in the US are relying on their mobile devices for reading. 3. This year, nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device. 多數美國人使用的行動載具
  6. 6. 5 Source: Taiwan Network Information Center (TWNIC), “A Survey on Broadband Internet Usage in Taiwan”, Aug 27, 2015 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Mobile Phone Desktop Laptop Tablet Connected TV Portable game consoles Other Mobile Phone Desktop Laptop Tablet Connected TV Portable game consoles Other % of respondents 68.80% 56.30% 22.40% 17% 0.30% 0.10% 0.10% % of respondents 台灣的使用網路行動載具狀況
  7. 7. 6 美國出版商銷售量成長 2006: $54 million > 1% of trade book sales 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2006 2007 2008 2009 2010 2011 2012 2013 2014  Average 9% YoY Growth 2006 – 2008  Revenue Tripled in 2009  Average 125% YoY Growth 2009 - 2014 2014: $3.4 billion 26% of trade book sales
  8. 8. 7 2013 2014 2015 Revenue TWD 105,439,000 140,260,000 201,757,000 Number of Publishers 18 27 27 0 50,000 100,000 150,000 200,000 250,000 0 5 10 15 20 25 30 Revenue TWD Number of Publishers Source: 財政部營利事業家數及銷售額資料庫, April 2016 單位:千元單位:家 台灣的電子書市場 • Average YoY Growth of 38.4% • ~1% - 2% of trade sales in domestic market
  9. 9. 8 大綱 I. Growth in eBook usage 電子書使用率成長 II. Shift from paper to digital 從紙本轉移到電子 III. Who is OverDrive & how does it work? OverDrive做些什麼? 如何運作? IV.Libraries’ best practices in the digital era 在圖書館如何實踐數位化
  10. 10. 9 American Library Association Digital Inclusion Survey: • Virtually all libraries (98%) offer free public Wi-Fi access; • Close to 90% of libraries offer basic digital literacy training, and 62 % of libraries support training related to new technology devices; • 45% of libraries provide early-learning technologies for pre- K children; • Digital content offerings also continue to climb, with more than 90 percent of public libraries offering e-books Source: 2014 Digital Inclusion Survey National Report 圖書館提供讀者更多元的服務與協助
  11. 11. 10 8 Benefits of digital lending: 1. Positions the library as an innovator in the community 2. Reach and engage more readers in the community 3. Expand resources without dedicating additional space or staff 4. Allows library to continue to play a critical role in the community as technology and reading preferences evolve 5. Anytime, anywhere access for your users 6. Users can personalize their reading experience (font, background, multilingual UI’s,etc.) 7. Automatic returns – no late fees 8. Titles can never be lost or stolen © OverDrive, Inc. All RightsReserved. 打破圖書館的實體侷限
  12. 12. 11 2015 statistics of OverDrive: • 169 million checkouts (24% increase) • 16 libraries facilitated more than 1 million digital checkouts from their individual collections 0 20 40 60 80 100 120 140 160 180 2012 2013 2014 2015 World Digital Checkouts Yearly Checkouts (in million) 數位資源的大幅成長
  13. 13. 12 +34,000 libraries and schools worldwide offer eBooks, audiobooks and more: • 90+% of public libraries in USA and Canada 85% in Australia 2,000+ in UK and Ireland 圖書館成為主要的數位資源提供者
  14. 14. 13 大綱 I. Growth in eBook usage 電子書使用率成長 II. Shift from paper to digital 從紙本轉移到電子 III. Who is OverDrive & how does it work? OverDrive 做些什麼? 如何運作? IV.Libraries’ best practices in the digital era 在圖書館如何實踐數位化
  15. 15. 14 OverDrive 做些什麼? OverDrive is a global digital distribution platform for eBooks, audiobooks and streaming video.
  16. 16. 15 OverDrive 服務的圖書館 © OverDrive, Inc. All RightsReserved.
  17. 17. 16 1. A unique virtual library for your library  One-Step Checkout™  Customized, responsive website 2. Selection from diverse catalog  Purchasing is easy with our online collection development portal  Expert assistance available 3. Users can browse, check out and read titles on any device, any time, anywhere  Read or listen instantly in browser with OverDrive Read and OverDrive Listen or by using the top-rated, free OverDrive app OverDrive 提供什麼服務給圖書館?
  18. 18. 17 如何執行 Titles can be accessed on a wide range of popular devices © OverDrive, Inc. All RightsReserved.
  19. 19. 18 大綱 I. Growth in eBook usage 電子書使用率成長 II. Shift from paper to digital 從紙本轉移到電子 III. Who is OverDrive & how does it work? OverDrive做些什麼? 如何運作? IV.Libraries’ best practices in the digital era 圖書館數位化實踐的成功秘诀
  20. 20. 19 1. Start, first 開始 2. Content 3. Technology 4. Training 5. Promotion 圖書館數位化實踐的成功秘诀
  21. 21. 20 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Cuyahoga County Public Library Digital Circulation 第一步.從小館藏開始,慢慢地茁壯(特定主題、特定選書方向…等)
  22. 22. 21 1. Start, first 2. Content 內容 3. Technology 4. Training 5. Promotion 圖書館數位化實踐的成功秘诀
  23. 23. 22 紐約時報暢銷書榜的電子書增长情况
  24. 24. 23 紐約時報暢銷書榜的電子書增长情况
  25. 25. 24 紐約時報暢銷書榜的電子書增长情况
  26. 26. 25 紐約時報暢銷書榜的電子書增长情况
  27. 27. 26 为全球讀者提供優質的閱讀內容 © OverDrive, Inc. All RightsReserved.
  28. 28. 27© OverDrive, Inc. All RightsReserved. 为全球讀者提供優質的閱讀內容
  29. 29. 28 Traditional Chinese titles 为全球讀者提供優質的閱讀內容
  30. 30. 29 International favorites 为全球讀者提供優質的閱讀內容
  31. 31. 30 Learning resources 为全球讀者提供優質的閱讀內容
  32. 32. 31 Approximately 15% of our catalogue is now comprised of international/non-English content OverDrive now has local reps in Asia sourcing native content. • Simplified Chinese • Traditional Chinese • Japanese • Korean • Russian • Spanish • French • German • Italian • Arabic * Title count as of April 2016. Availability subject to geographic sales rights. 1.3 M titles available for Taiwan. 非英語資源快速成長中
  33. 33. 32 1. Start, first 2. Content 3. Technology 科技 4. Training 5. Promotion 圖書館數位化實踐的成功秘诀
  34. 34. 33 OverDrive 提供的科技服務 As the leading supplier, we simplify the experience for readers:  eBooks, audiobooks and streaming video all on one customized platform: Expand your offerings with multiple formats on a single website  Compatible with most major devices, including iPhone®, iPad®, Android™, Windows® 8 and Chromebook™  The largest catalog of eBooks, audiobooks and streaming video to meet all your readers’ needs
  35. 35. 34 少兒和青少年圖書館專屬網頁 The eReading Room for Kids or Teens is a safe environment within your digital collection:  Searches performed within the eReading Room will return only approved kid or teen content  Can be split into two separate websites – one for kids, one for teens – to ensure your younger patrons are enjoying only the most appropriate titles  Kid and teen-friendly design provides a welcoming atmosphere and unique user experience  Titles can be sorted by reading level and other metrics  Build a custom collection tailored to your kid and teen users’ reading habits  Filter-by-subject tool lets kids and teens quickly find the kind of titles they want
  36. 36. 35  Link directly to eBooks  Overdrive APIs enable digital and physical collections to be integrated, and searchable through a single operation  Title search, title information, holds and checkouts all on the same website 通過OPAC一站式檢索圖書館目錄
  37. 37. 36 OverDrive Marketplace reports help librarians evaluate their digital collection’s activity and make informed purchases, to maximize their return on investment:  Collection usage  Website stats  Purchases & subscriptions  User stats 提供多角度的數據資料,提供館員服務政策的參考
  38. 38. 37 提供多角度的數據資料,提供館員服務政策的參考
  39. 39. 38 1. Start, first 2. Content 3. Technology 4. Training 教育訓練 5. Promotion 圖書館數位化實踐的成功秘诀
  40. 40. 39 支援與服務  Direct support from our expert staff Account Specialist – Website assistance, MARC records, authentication options and more Collection Development Specialist – Help navigate OverDrive Marketplace and create curated lists – your own personal shopper  Training – On-demand training sessions  Collection development tools and personalized advice from our experienced team of librarians who can help you choose the right content  Partner Portal Learning Center webinars Free marketing and outreach materials
  41. 41. 40 1. Start, first 2. Content 3. Technology 4. Training 5. Promotion 推廣方式 圖書館數位化實踐的成功秘诀
  42. 42. 41 推廣你的數位資源 OverDrive provides libraries with customized marketing materials and best practices to help increase awareness of libraries’ digital services:  Distribute and display printed materials in high- traffic areas of your library and community  Place a link on your homepage to direct users to your digital content  Special programming and events  Helpful tutorials and ready-to-use resources for your social media pages  Promotion via press releases and email marketing
  43. 43. 42 OverDrive-sponsored a Facebook campaign: • Facebook ad ran from 3/21/2016 – 3/31/2016 • Reached 117,811 end users • 5,000 website clicks • 400% increase in patron activities • 400% increase in daily checkouts 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar Unique Daily Patron Activity Circulation Acvitity By Day (Unique Checkouts) 運用社群媒體推廣數位資源
  44. 44. 43 Big Library Read & Book Clubs (唯一的全球性讀書俱樂部) According to BookBrowse, 22% of readers belong to at least one digital Book Club with friends and family (Book Clubs in the USA, July 2015). The Book Club Model allows libraries to serve their communities through long and short-term bulk sales. Now you can support your book clubs and community reading programs with eBooks.
  45. 45. 44 推廣你的數位資源 The San Antonio Public Library has installed two OverDrive Media Stations at the San Antonio International Airport OverDrive Media Station allows patrons to browse a custom version of library’s digital catalog via an in-library touchscreen
  46. 46. 45 OverDrive 兩年一度的年會活動 Our international user group conference for OverDrive partners  Education and best practices from leading librarians  Networking with OverDrive partner libraries and publishers  Fun events and activities
  47. 47. 46  74-foot 16-wheeler that travels North  America promoting digital lending services  Educates users and OverDrive partner staff members on accessing digital content and operating devices  650 events and 200,000+ visitors since 2008 展覽巴士主動推廣更多認識與體驗
  48. 48. 47 總結 A World Enlightened by Reading. Digital content represents an exciting opportunity for libraries to embrace change and continue to fill a crucial role in their communities. 謝謝! wli@overdrive.com

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