Like any other well thought out
successful campaign online, a plan for the entire
digital marketing ethos also needs to be carried
out in a well thought out process.
To pen down
To build a new
would work best
for Skullcandy in
India, targeting the
preferences of the
To build a more
for the brand as
compared to the
adding an element
of fresh experience
for all visitors on
To place Skullcandy
prominently in the
mindset of the
To break the
clutter in the
create a niche
To build a
for the brand
across all online
Bird’s eye view approach
Transforming the old website in its entirety, filling it with
most relevant content supported by rich professionally
conceptualized photography and graphics are some of the
things that were on our checklist.
The Product Authenticity Program or simply the Warranty was the direct result of the
need to identify counterfeit products from genuine purchases. It was primarily introduced on
the website, also spreading the word on all social media platforms. This resulted in quick
solutions to problems listed below.
Authenticity of all Skullcandy
Easy to use registration process for
The ‘Register for Warranty’ tab is placed on the top right hand corner on
the home page for easier access for all customers.
The Unique Item Code (UIC) can be found out easily from the
packaging of the Skullcandy merchandise and verified through the
online ‘Register for Warranty’ tab on the website.
How does the registration process work?
With the introduction of the Skullcandy
India support tab on the Facebook page,
all the queries have been streamlined,
resulting in faster turn-around time for
the queries to be answered and a
hassle-free engagement with the fans
When it comes to content-building, the bucket–list is certainly a high
priority. Some notable elements used in the campaigns were..
Another important element is to figure out the channels for
the social presence of the brand. Brand Skullcandy India had a
good mix of content for various social-media channels
including content created for blogs.
The social-media concoction for Skullcandy India consisted of the
different platforms in the social media ethos, including a
regular, updated relevant content rich blog.
Keeping the essence of the brand alive, Skullcandy India
successfully connected the masses to the brand.
The campaign involved searching for three different headphones on the newly
launched website and sharing the same on the Facebook page.
This specific campaign was designed for Facebook, Twitter and the Website, to share
the festive season of the much popular Holi festival, there by celebrating and sharing
some of the special moments with the fans at large.
The campaign was to bank on the latest trend of Selfie, asking users, fans to share
their Selfie with the twist of Skullcandy headphones. The campaign turned out to be
huge success with the fans.
The website intersection.in had a good mix of topics
covered in it’s content-bucket !
We were successful in
capturing the current trend.
For example the very
popular all men premier
Hindi cappella group ‘Penn
We created a #SkullcandyFC Experience Zone for the bloggers.
SkullcandyFC Expeence ZoneBuilding organic conversation's
The concept behind the bloggers outreach #SkullcandyFC Experience Zone
was to engage with the bloggers and hence showcase the limited edition of
FC headsets represented by four legendary football clubs.
Bloggers, tapping into
Due to the successful on-ground bloggers’
outreach activity, we were able to build several
constructive, organic conversations with many
bloggers, resulting in many organic feedbacks,