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How To Boost Landing Page Conversion Rates With Call Tracking

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Want to capture more leads? Learn how to boost landing page conversion rates by adding call tracking phone numbers to your landing pages.

Why is call tracking important?
Call tracking helps you measure "offline" conversions from your landing pages.
65% of businesses consider calls their highest quality lead source.
59% of online shoppers use voice regularly to ask about products.
10% increase in click-through-rates for PPC ads with a number.

How do your boost conversion rates? Comment below for a discussion!

Published in: Business, Technology
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How To Boost Landing Page Conversion Rates With Call Tracking

  1. 1. How to boost conversion rates<br />using Unbounce & Ifbyphone<br />Comment to: @unbounce, @ifbyphone, @chrisgoward <br />Use hashtag: #UnByPhone<br />
  2. 2. What will you learn today . . . <br /><ul><li> Who are Unbounce& Ifbyphone?
  3. 3. What is call tracking?
  4. 4. How does the partnership work?
  5. 5. How do you boost conversion rates?
  6. 6. Promo codes + Q&A</li></li></ul><li>Introducing the hosts<br />Rick Perreault<br /><ul><li> CEO & Founder of Unbounce
  7. 7. 12 years on interactive marketing experience
  8. 8. Marketing optimization expert</li></ul>Irv Shapiro<br /><ul><li> CEO & Founder of Ifbyphone
  9. 9. Two-time Inc 500 Winner
  10. 10. 30-years of experience building tech companies</li></li></ul><li>Guest expert on conversion optimization<br />Chris Goward<br /><ul><li> Co-Founder & CEO of WiderFunnel
  11. 11. L.I.F.T. model has boosted conversions up to 400%
  12. 12. Frequent speaker on conversion optimization </li></li></ul><li>What is Unbounce?<br />
  13. 13. What is Ifbyphone?<br />Voice-based marketing automation platform<br />Manage inbound lead distribution<br />Connect eager prospects with the right sales rep as quickly as possible<br />Measure marketing effectiveness<br />Call tracking to measure “offline” conversions from your website<br />Automate prospect follow-up<br />Improve response time to qualified leads that fill out web-forms<br />
  14. 14. Who’s in the audience today?<br />Do you use the phone<br />to close a sale?<br />How many monthly leads do you generate?<br />Let’s learn how to generate more leadsby inviting eager prospects to call you.<br />
  15. 15. Why is call tracking important?<br />Call Tracking helps you measure “offline” conversions from your landing pages.<br />65%of businesses consider calls their highest quality lead source. 1<br />59%of online shoppers use voice regularly to ask about products.2<br />10%increase in click-through-rates for PPC ads with a number. 3<br />BIA/Kelsey & ConStat Commerce Monitor Wave XIII, August 2009<br />Oracle Cross-Channel Commerce Research Study (March 2011)<br />http://searchenginewatch.com/3640463<br />
  16. 16. Partnership setup in four easy steps:<br />#1 – Configure your phone numbers<br />
  17. 17. Partnership setup in four easy steps:<br />#2 – Create your landing page variations<br />
  18. 18. Partnership setup in four easy steps:<br />#3 – A/B test your page variations<br />Unique Numbers<br />
  19. 19. Partnership setup in four easy steps:<br />#4 – Analyze, and test again!<br />
  20. 20. Case study: 48% increase in phone calls<br /><ul><li>A/B/n Test 4 Variations
  21. 21. Web Form & Phone #
  22. 22. Overall Increase: 17%
  23. 23. Phone Increase: 48%</li></ul>More info: WiderFunnel.com/proof/case-studies<br />
  24. 24. How do you boost conversion rates?<br />A rigorous testing process<br />Plus great phone tracking and testing tools<br />Let’s learn how to boost your conversionrates by looking at a case study.<br />
  25. 25. Case study: what do you focus on first?<br />Focus on call-to-action<br />Web Form & Phone #<br />Run A/B/n Test<br />
  26. 26. Case study: what do you analyze?<br />Clarity: CTA* area design gives a ‘banner ad’ feel, ignored<br />Relevance: No relevance to RV rental in title<br />Urgency: No mention that RVs bookings are limited.<br />Clarity: Labels above fields inhibits eyeflow<br />Clarity: Mis-aligned labels, fields and icons confuses <br />Clarity: No separation between Pick-up and Drop-off<br />Clarity: CTA button copy is not specific<br />*CTA = call-to-action<br />
  27. 27. Case study: which variation won?<br />A<br />C<br />B<br />
  28. 28. Case study: version “C” won<br />A<br />C<br />B<br /><ul><li>Online bookings increased by 87%
  29. 29. Phone and online increased by 106% </li></ul>A phone number together with a web form boosted overall conversion rates.<br />
  30. 30. Ask The Experts & Get Promo Codes<br />1. Have a question? Call (877) 565-4033.<br />2. Want a promo code? Visit this URL:<br />try.unbounce.com/ifbyphone/<br />

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