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Mobile Site Presentation New


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Opportunities in Mobile Web Development

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Mobile Site Presentation New

  1. 1. Opportunities In Mobile Web Development
  2. 2. What is Mobile Web? More simply put it is the Internet (World Wide Web) as viewed and interacted with through a Mobile Device such as smartphone.
  3. 3. What is Mobile Web? A mobile site is a Web Site that has been specially designed and optimized to work seamlessly on your Smart Phone’s web browser. These are usually scaled down version of the full site to allow for easier loading, navigation and functionality when using a mobile web browser. They are also designed to cater to the needs of the mobile phone user.
  4. 4. Why is a Mobile Site so Important Mobile Service Performance Impacts Business Results Mobile users expect quick, anytime, transactions that work flawlessly. This isn’t surprising because mobile users often use their devices for urgent needs like checking flight status, confirming reservations, comparing price options, and making appointments. Urgency heightens their expectations for speedy downloads.
  5. 5. Why is a Mobile Site so Important
  6. 6. Why is a Mobile Site so Important
  7. 7. Why is a Mobile Site so Important
  8. 8. Why is a Mobile Site so Important
  9. 9. Why is a Mobile Site so Important
  10. 10. Why is a Mobile Site so Important By every measure, mobile is exploding. Its gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow.
  11. 11. Why would someone visit a Mobile Site? Common user goals include: Finding a nearby location Finding company contact information Looking for deals and coupons Learning more about products
  12. 12. Is the mobile web really that big? Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years January to March 2010 314.7 million phones were activated of which 54.3 million were smart phones Android is growing at a rate of 886% - 160,000 android phones are being activated everyday
  13. 13. Is the mobile web really that big?
  14. 14. Is the mobile web really that big?
  15. 15. Is the mobile web really that big?
  16. 16. The answer is Clear The mobile web is bigger than you could have imagined and is increasing in size by magnitude everyday.
  17. 17. Mobile Site Facts
  18. 18. There are271 million mobilesubscribersin the U.S. alone.SOURCE:,INTERNATIONALTELECOMMUNICATION UNION(ITU), JULY, 2011
  19. 19. 54% of iOS webtraffic is devotedto search vs the36% Internetaverage.SOURCE:CHITIKA, APRIL 2012
  20. 20. 60% ofconsumers doproduct or serviceresearch “severaltimes a month”via a mobiledevice.SOURCE:LOCAL CORPORATION, APRIL 2012
  21. 21. 1% of emails arefirst opened onmobile devices,then on desktopPCs later.SOURCE:KNOTICE, MARCH 2012
  23. 23. SOURCE:60 SECOND MARKETER, 2011
  24. 24. FACTOptimize your website &email for mobile.
  25. 25. Are you Getting Excited Yet? Now you’ll!
  26. 26. Get a Mobile Site Ad or Page
  27. 27. Get a Mobile Site Ad or Page Two affordable packages: • Static Ad Placement: Designed to suit those who would like to promote their product or service by placing an Ad or by publishing a list of their services. • Frequent Ad Replacement: Designed to suit those who have many advertising campaigns and have frequent Ad replacements. Both packages include features that the advertiser can choose any as per requirements.
  28. 28. THANK YOU!