Frontiering For Ad Tech

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Presentation given to Adtech Shanghai about Consumer Generated Content, Open Source Marketing, Involving Consumers in Research.

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Frontiering For Ad Tech

  1. 1. WOMM, Buzz Ad Tech, Shanghai Ian Farmer CEO FRONTIERING Frontiering.com.au + 61 417 460 518 This document contains proprietary information to Frontiering and should not be released without prior written agreement
  2. 2. Australian Lingo Good Day G’day Have a look Gander Football Footy Extremely good ORSIM
  3. 3. ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
  4. 4. The idea - broadly Consumers – Lea d Users - Shapers L et them velop and test idea s (research) de ‘product’ and ‘cre ative’ (innovate) design ad message via W OM (diffusion) spre t h e ir for your^ Brand
  5. 5. Open Source Marketing Consumer Generated Media Mark Hughes – Buzz Marketing Give consumers access to the brand Listen to what they say Let go and allow them to interact WOMM
  6. 6. Word Of Mouth Chatter – stimulated by something new , cool, different , interesting, outrageous (buzz) Advocacy (or detraction) – stimulated by an experience (personal or referred) with the brand WOMM – Sti mulating con and making versations it easier for pe recommend an o p l e to d sample your products
  7. 7. ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
  8. 8. Research (consumer insight) 'find- a-need ‘lead- and- V user- fill-it- method’ method' 8 x more* effective! (Traditional) (ORSIM)
  9. 9. Research – example Brand Manager for a day Who Participated 1700+ participants 1000+ ideas generated Used existing purple paws email 34% participation 120 ideas taken for further development
  10. 10. ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
  11. 11. Shaper-lead (influencers) ters Defined by several parame Connection - degree of connection within the social network Persuasiveness - ability to convince, persuade and lead others Credibility - the extent to which a person is considered a credible source of information fo r et he catalysts S hapers can b bout your br an d da sprea ding the wor
  12. 12. ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation To Marketing (diffusion) da y’ s Ag en da
  13. 13. Innovation (shaper lead) Lego’s example The industrial designer With my I really like building LEGO sets background with real bricks. I have fun in industrial being creative and making design and my own sets using the engineering LEGO Digital Designer. It , I find that challenges me to use my LEGO own imagination and build an original creation. bricks are a great material to work with.
  14. 14. ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
  15. 15. ORSIM Marketing Create your next Ad
  16. 16. ORSIM Marketing Your next design Pictures for your next brochure
  17. 17. ORSIM Marketing Start a brewery?
  18. 18. Brand database, public lists ORSIM Model 1. Target demographic ent gem ana 4. M 2. Incentive 3. Shaper filter Discovery Motivation Innovation Diffusion 5. Tribe-ware Viral Seeds ent agem Eng
  19. 19. Your brand - ORSIM? Open Source Marketing Research (discovery) Selection of Shapers (Impact capital testing) Innovation process (Tribe-ware, Viral seeds) Marketing (Architects for your brand) specialists in ORSIM Marketing
  20. 20. www.frontiering.com.au

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