GAL FAR MAREMMA, Integrated Local Development strategy, Grosseto , Dr Catia Segnini

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  • 14.10.10 14.10.10
  • GAL FAR MAREMMA, Integrated Local Development strategy, Grosseto , Dr Catia Segnini

    1. 1. Integrated Local Development Strategy L.A.G. F.A.R. Maremma Ms. Catia Segnini Director of L.A.G. F.A.R. Maremma IFAD NEN RETREAT 2010 “ Sala Pegaso ” Provincia di Grosseto 3 rd November 2010
    2. 2. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Leader Planning starts with a good SWOT analysis
    3. 3. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Strong Points Weak Points AGRICULTURE, FOOD FARMING, ENERGY SOURCES AGRICULTURE, FOOD FARMING, ENERGY SOURCES Territory Vocation to high-quality productions and certified quality Difficulties in generational turnover, youth’s attraction to urban centers Presence of youth and female entrepreneurs higher than the Regional average Ageing of the age average of the farm conductors High number of active factory farms with several kinds of production Slowness in reorganizing the company competitiveness Decent professional level and good technique preparation of the operators Economic system based on undercapitalized micro-structures Gradual increase in company dimensions Production fragmentation (agriculture and transformation) Local races and autochtonous varieties can both be a potential aspect od tourist interest Low presence of long-lasting trade relations Wide diffusion of typical traditionl products, also certified ones (VQPRD, Dop, Igp) Difficulty in entering both national and foreign markets in particular Presence of alternative marketing ways, direct sales, short and semi-short dies Low setting of safeguard and promotion organization Diversification experiences referred to crafts ways Weakness in promoting collective initiatives Attention to the alternative Energy sources Lack of effective information campaigns Good diffusion of the cooperative system
    4. 4. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Strong Points Weak Points TOURISM AND TRADE TOURISM AND TRADE Image of tourist attractiveness, basically of environmental, cultural and beach types Low integration between beach tourism and rural environment Diffusion in growth of different kinds of accommodation, also in internal areas Periodicity of tourist flows Wide diffusion of farm house Lot of undercapitalized micro-structures Suitable offer as regard to the number of places and to the territorial diffusion territoriale Difficulty in guaranteeing the opening of the structures Good percentage of structures with farmhouse catering Low inter-nationalization of the enquiry Presence of collective experience about tourist valorization Price -quality relation is not always competitive Trade network still spread in the territories Low diversification of the offer in the farmhouses and of the hospitality rural system Lack of integration strategies among the different structures Low level of integration in trading system and catering with local productions
    5. 5. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Strong Points Weak Points CULTURAL AND ENVIRONMENTAL HERITAGE CULTURAL AND ENVIRONMENTAL HERITAGE Diffusion of protected areas and parks Shortage of project regarding soil and climate defence Strong link of some local productions to traditions and territory, which guarantees a good level of multi-functionality Reduced number of visits to museums system High eco worthiness in productions and safeguard of biodiversity Poor integration between cultural and environmental heritage Landscape and environmental distinctive aspects of Maremma Shortage of facilities and valorisation implementation Low human-influence territory Awareness of the importance of the safeguard of the cultural heritage
    6. 6. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Strong Points Weak Points SOCIETY AND SOCIAL WORKS SOCIETY AND SOCIAL WORKS Presence of solidarity culture Ageing of population Good number of solidarity experiences and awareness campaign for associations and social works Movements of local residents from the hinterland to the coast Presence of local development agencies and associations Negative inner turnover in population Recent increase in population, thanks to immigration Difficulties in integration of the immigrant population Success full experiences of multi-functionality referred to social works Difficulty in diffusion of opportunities Lack of dialogue integrating projects city-country, rural and beach areas Weakness of social works system and social protection network Difficulties in links with the scholar system Weakness in service sector and integrated projects Difficulties in coordination between associations and voluntary works
    7. 7. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Opportunities Risks AGRICULTURE, FOOD FARMING, ENERGY SOURCES AGRICULTURE, FOOD FARMING, ENERGY SOURCES Market globalization with consequent increase of demand for food production Market globalization with enhancement of competition phenomena on international markets Creation of niches sensitive to the product quality Modernization of sale distributions and loss of links with local realities Widespread increase in knowledge of origin and quality certifications UE Politics (decoupling) which can stimulate the abandon of rural areas Recognition of the Tuscan product from Maremma at an International level Contraction of demand due to inner recession Widespread image of Maremma as production area of healthy and high-quality food Development of trading lines at 0 km Strong interest of politicians and company actors for the rural developement themes, for the multi-functionality and for the diversification
    8. 8. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Opportunities Risks TOURISM AND TRADE TOURISM AND TRADE High possibility of trade development of the product linked to the territorial offer Tourist demand always more complex and diversified in needs Increase in demando f “alternative” kinds of tourism” Tendency of fragmentation from holydays to the shortening of holydays Environmnetal sensitiveness of consumers/ tourists Increase in competitiveness of new emerging areas, at low-cost and/or high-quality services
    9. 9. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Opportunities Risks CULTURAL AND ENVIRONMENTAL HERITAGE CULTURAL AND ENVIRONMENTAL HERITAGE Territorial appeal linked to the system of human environment-work Risk from the tour operators in representing Maremma as a sort of “museum” and not as an ideal place to live in (that is to say “beautiful” because it is beautiful to live in there) Recognition of the environmental and quality worthiness Loss of cultural identity in rural areas because of the missed change Strong presence of parks and protected areas Environmental pressures ensuing from the abandonment of fringe areas Increase in cultural and green tourism demand and of rural services, and possibility of linking tourist flows to the trade of food production Increase in sensitiveness as regard to an harmonic development of rural areas Strong interest of political and business actors in rural development themes, for the multi-functionality and diversification Widespread territorial offer for art, environment, sea, thermal baths, mountain, local products, a tourist- pulling area
    10. 10. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Opportunities Risks SOCIETY AND SOCIAL WORKS SOCIETY AND SOCIAL WORKS Acquisition of the principle of negotiation plan Cultural example which rewards the urban lifestyle, strong capability of attraction of urban poles Importance of policy of rural development Ageing of rural population Availability o fan increased number of planning and financing tools Cuts to the public health system Opportunities offered by the diversification of farms Cuts to social works system Risk in an excessive bureaucratic system and of a dispersion of public resources among different people and initiatives. Tendency to depopulation in weak fringe rural areas Tendency to social break-up
    11. 12. What is LEADER? P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma It is a local planning acted through the activation of a bottom-up developing methodology
    12. 14. The innovative “PLUS” is aimed at improving both the collaboration and the interaction between local authorities, organizations, institutions, local entrepreneurs and stakeholders, creating a new methodology which could be applied to different themes and sectors. For this reason it is not important “ What we are doing” but “ How we are doing it” P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma
    13. 16. The aim is to define territorial strategies in order to start sustainable development processes through: <ul><li>The direct participation of local residents and stakeholders; </li></ul><ul><li>The enhancement of territorial vocations and existing heritage; </li></ul><ul><li>The qualitative improvement of “systems ” by inserting new </li></ul><ul><li>factors which can rise competitiveness and governance. </li></ul>P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma
    14. 18. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Leader methodology works in order to transfer the decision process and procedures “whether high or central ones” towards both marginal and fringe areas. The better “the quality of the local system” is, the stronger the capability of attraction of the decision processes and procedures towards the marginal and fringe areas will be.
    15. 20. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma Where it works It works in rural marginal areas, where the richness standards are lower than the Tuscany regional average, where services are rarefied and not very accessible for the local residents. LEADER works in order to help local residents at “defending” their territory, favoring developing opportunities which are grounded on micro- economies.
    16. 22. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma <ul><li>Tools </li></ul><ul><li>LAG : it is a public/private partnership which is widely representative of the formalized territory. </li></ul><ul><li>Local planning (SISL) : documents about planning and governance. </li></ul>
    17. 24. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma <ul><li>Core Elements </li></ul><ul><li>Local promotion : informing and involving activities through the active </li></ul><ul><li>participation of all the local categories. </li></ul><ul><li>Capitalization of competences and the steady insertion of innovative, </li></ul><ul><li>experimental and pioneering paths. </li></ul><ul><li>Communication, monitoring and evaluation: a successful strategy must </li></ul><ul><li>know and measure the undertaken activities and be able to communicate </li></ul><ul><li>them both inward and outward. </li></ul><ul><li>  </li></ul>
    18. 26.   A good planning cannot prescind from a deep knowledge of local backgrounds, since the developing dynamics are very different when they are aimed either industrial or rural, either urban or fringe areas. P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma
    19. 27. Thank you for your attention P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma LAG F.A.R. Maremma – email: [email_address]

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