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While your school’s public-facing website is still an integral and necessary piece of the puzzle, mobile sites have also become an essential part of the higher ed communications strategy. Through your mobile site, users are encouraged (and expected) to “take action” through a series of carefully and obviously placed buttons, giving them access to things such as admissions dates, applications, events, quick facts, and directions.
Want to know where to start? Need some insight into the process of developing a higher ed mobile site? This presentation, first delivered as an iFactory webcast, can help to guide you in the right direction.