Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Writing for the Web

1,040 views

Published on

Learn how to write web copy that actively engages your target market.

Published in: Technology, Business
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Writing for the Web

  1. 1. Writing for the Web: Best Practices! Tirza Hollenhorst Barrett Michael tirzalyn@ifpeople.net bmichael@ifpeople.net 678 608 3408 281 844 1184 www.ifpeople.net www.ifpeople.net
  2. 2. Is the text easy to skim? quot;##$!%&'(!)#*+#*,#)!)-&(+!.*/!#*0.01*02! 3)!.!('4#5! 6#./41*#)!7!8!9&(/)!&(!4#))!! :#*+#*,#)!7!;<!+&!=>!9&(/)!! ?.(.0(.$-)!7!@>!+&!A>!9&(/)!
  3. 3. Engage the Audience •! B&*C+!&D#(9-#4E!(#./#()!91+-!4&+)!&F!+#G+!&*! %&'(!-&E#$.0#!! •! H#01*!91+-!)1E$4#!1*F&(E.+1&*! •! I*F&(E.+1&*!0#+)!E&(#!/#+.14#/!.)!(#./#()!/1D#! /##$#(!1*+&!)1+#!!!
  4. 4. Engage the Audience •! B&*C+!&D#(9-#4E!(#./#()!91+-!4&+)!&F!+#G+!&*! %&'(!-&E#$.0#!! •! H#01*!91+-!)1E$4#!1*F&(E.+1&*! •! I*F&(E.+1&*!0#+)!E&(#!/#+.14#/!.)!(#./#()!/1D#! /##$#(!1*+&!)1+#!!!
  5. 5. Engage the Audience 6&E#$.0#! J&(!?.(#*+)! •! (1#FK!,4#.(!E1))1&*!)+.+#E#*+!! H •! $#,1F1#/!,&*+#*+!! : •! 1E$4#!E#*'!-#./1*0)!! : •! #*)#(!1*F&(E.+1&*! B •! 4#.*K!')#(MF(1#*/4%!! L •! +144!)N1E.O4#!! :
  6. 6. Engage the Audience P&'(!!quot;##quot;$%&#'(')!)%'&1)!+-#!E&)+!1E$&(+.*+! ,&$%!&*!%&'(!)1+#2!Q.N#!)'(#5! •!:&E#&*#!9-&!N*&9)!*&+-1*0!.O&'+!%&'!1*)+.*+4%! ! '*/#()+.*/)!9-.+!%&'!/&K!9-&!%&'!)#(D#!.*/!9-.+! %&'(!0&.4)!.(#! •!I+!,&EE'*1,.+#)!%&'(!N#%!D.4'#)!! ! •!I+!(#D#.4)!9-.+C)!'*1R'#!.O&'+!%&'! ! •!I+!.*)9#()!9-&K!9-.+K!9-#(#K!.*/!-&9!! ! •!344!1*!;<!+&!=>!9&(/)!!!! !
  7. 7. Engage the Audience *quot;##quot;$%&+'(')!)%',&-)).#&/$01& B1$4&E.)!J1()+!1)!.*!1*/#$#*/#*+!0(&'$!+-.+!9&(N)!1*!,&*S'*,+1&*! 91+-!)+.+#!0&D#(*E#*+!&FF1,1.4)!+&!1E$(&D#!+-#!41D#)!&F!-10-!),-&&4! )+'/#*+)!1*!('(.4!.*/!'(O.*!.(#.)2!! •! T-#(#!/&!%&'!&$#(.+#U! •! 6&9!/&!%&'!1E$(&D#!+-#!41D#)!&F!-10-!),-&&4#()U! •! T-.+!/&!%&'!D.4'#U!
  8. 8. Engage the Audience *quot;##quot;$%&+'(')!)%',&-)2&3&4!50$6).&& B1$4&E.)!J1()+!1)!.*!1*/#$#*/#*+!./D&,.,%!&(0.*1V.+1&*! ,&EE1++#/!+&!-#4$1*0!W#&(01.!+##*)!0(./'.+#!F(&E!-10-!),-&&4!O%! )-.$1*0!)+.+#91/#!#/',.+1&*!$&41,1#)2!! •! L4#.(!9-&K!9-.+K!9-#*K!.*/!-&9! •! :+(&*0K!.,+1D#!4.*0'.0#!X1#!Y,&EE1++#/Z[! •! .4'#)!,4#.(4%!#G$(#))#/!!
  9. 9. Write for Search Engines •! ?#&$4#!F1*/!9#O)1+#)! O.)#/!&*!N#%!9&(/)!!! •! I*,4'/1*0!N#%!9&(/)! (#4.+#/!+&!%&'(! &(0.*1V.+1&*]!1))'#)! 1*,(#.)#)!%&'(!9#O)1+#C)! )#.(,-!#*01*#!(.*N1*0!!
  10. 10. Write for Search Engines H#F&(#!9(1+1*0!9#O!,&$%K!O(.1*)+&(E!N#%!9&(/)! ^#4.+#/!+&!%&'(!&(0.*1V.+1&*!&(!,.')#2! #/',.+1&*!./D&,.,%! '*1D#().4!-#.4+-,.(#! -#.4+-!./D&,.,%!! 4&,.4!D&4'*+##(!&$$&(+'*1+1#)!! #E$4&%E#*+!-#4$! -#.4+-,.(#!F&(!.44! E1//4#!),-&&4!)',,#))! 41D#!'*1+#/! 0(./'.+#!-10-!),-&&4! '*1*)'(#/!$(&0(.E)!! #/',.+1&*!)'$$&(+! 4&9M1*,&E#!F.E14%!-#4$! I*,4'/#!N#%!9&(/)!1*!,&$%!9-#*!$&))1O4#2!
  11. 11. Write for Search Engines I/#*+1F%!E&(#!N#%9&(/)!91+-!&*41*#!)#(D1,#)!! W&&04#!quot;#%9&(/!_&&4! T&(/_(.,N#(! ./9&(/)20&&04#2,&E])#4#,+] 9&(/+(.,N#(2,&E! quot;#%9&(/_&&4`G+#(*.4!
  12. 12. Write for Search Engines •! :#.(,-!#*01*#)!.4)&!(.*N!! O.)#/!&*!%&'(!,&**#,+1&*!! +&!&+-#(!9#O!$.0#)! •! 6%$#(41*N!+&!&+-#(!)1+#)!!
  13. 13. Tirza Hollenhorst Barrett Michael tirzalyn@ifpeople.net bmichael@ifpeople.net 678 608 3408 281 844 1184 www.ifpeople.net www.ifpeople.net

×