Why a white paper?

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presentation by Pete Jackson (IEWM)

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Why a white paper?

  1. 1. Pete Jackson Head Adult Social Care – Improvement & Efficiency West Midlands @pete62jackson
  2. 2. A ‘white paper ‘is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision “white papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.“ Wikipedia
  3. 3. Why have IEWM published a white paper? • Great things being done in the West Midlands • People doing amazing things ‘under the radar’ • IEWM Board ‘excited’ by the ‘energy’ of creative people • Put a marker down • Provide a platform to do more
  4. 4. How have IEWM gone about producing the white paper? • Worked with people within local government • Comms2point0 • Used the new tools to do it:- Survey Monkey, info graphics, Flickr, Eventbrite • Produced a blog • Used Twitter to tell people about it
  5. 5. Who has contributed to the white paper? • 31 councils – questionnaire • 33 case studies • Brew campers • Community folk • Comms folk • Chief Executives and sector leaders
  6. 6. What does the white paper contain? • The social media landscape • Barrier vaulting • Best practice from around the West Midlands • Evaluation and ROI • The Best by West Midlands Survey • Social media Top Tips • The IEWM New Ideas Fund
  7. 7. Where does the white paper cover?
  8. 8. How will we measure if the white paper is making a difference ? • Analysis of our Twitter reach • Media coverage • Hits on our blog • New converts to using social media • Ideas and proposals for using the new ideas fund • Tackling some of the public sectors big challenges
  9. 9. The Churchill White Paper (also known as The British White Paper of 1922) of 3 June 1922 clarified how Britain viewed the Balfour Declaration, 1917. That Declaration announced the British intent to aid the "establishment in Palestine of a national home for the Jewish people." It took its name from Winston Churchill, the then-Secretary of State for the Colonies. Wikipedia
  10. 10. "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty" Winston Churchill

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