Headline Best by WM Survey Results

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by Darren Caveney, comms2point0

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Headline Best by WM Survey Results

  1. 1. Darren Caveney #BestByWM Survey Results
  2. 2. What people said: Survey Results #BestByWM Some numbers…
  3. 3. What people said: Survey Results #BestByWM 31 local authorities surveyed
  4. 4. What people said: Survey Results #BestByWM 100% Use Twitter and Facebook
  5. 5. What people said: Survey Results #BestByWM 85% Said that it is very important that their authority uses social media
  6. 6. What people said: Survey Results #BestByWM Yet only 37.5% claimed their council’s usage was high
  7. 7. What people said: Survey Results #BestByWM And only 25% claimed that their council’s use of social media was effective
  8. 8. What people said: Survey Results #BestByWM 47.5% of communications people said that their use was high
  9. 9. What people said: Survey Results #BestByWM Barriers
  10. 10. What people said: Survey Results #BestByWM Trust and Training
  11. 11. What people said: Survey Results #BestByWM Only 15% of respondents said they faced no barriers
  12. 12. What people said: Survey Results #BestByWM But… 97.5% of responding councils expect their use of social media to increase
  13. 13. What people said: Survey Results #BestByWM Platforms
  14. 14. What people said: Survey Results #BestByWM Which platforms? A social media league table for the West Midlands
  15. 15. What people said: Survey Results #BestByWM 1. Twitter 40 (100%) 1. Facebook 40 (100%) 3. YouTube 33 (82.5%) 4. Flickr 30 (75%) 5. Yammer 17 (42.5%) 6. LinkedIn 16 (40%) 7. Google+ 9 (22.5%) 8. Audioboo 6 (15%) 9. Pinterest 4 (10%) 10. FourSquare 2 (5%) 10. Cover-it-live 2 (5%) 12. Instagram 1 (2.5%) 12. Soundcloud 1 (2.5%) 12. n0tice 1 (2.5%)
  16. 16. What people said: Survey Results #BestByWM Barriers Issues
  17. 17. What people said: Survey Results #BestByWM 85% of councils have members who use social media
  18. 18. What people said: Survey Results #BestByWM …but what about senior managers?
  19. 19. What people said: Survey Results #BestByWM 32.5%
  20. 20. What people said: Survey Results #BestByWM How many councils do not have an up to date social media policy?
  21. 21. What people said: Survey Results #BestByWM 42.5%
  22. 22. What people said: Survey Results #BestByWM How many respondents claimed that their council’s use of social media was effective?
  23. 23. What people said: Survey Results #BestByWM 25%
  24. 24. What people said: Survey Results #BestByWM Good practice
  25. 25. What people said: Survey Results #BestByWM The most mentioned examples of good practice?
  26. 26. What people said: Survey Results #BestByWM West Midlands Police #Wmgrit Coventry City Council Facebook Walsall Council social media
  27. 27. Thank you for completing the survey Photo credits – Flickr Creative Commons http://bit.ly/12FvVot http://bit.ly/129X0p0 Thank you for completing the survey For more info check out bestbywm.wordpress.com Images via Flickr Creative Commons

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