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trabajo para marketing volkswagen

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Presentación1

  1. 1. VOLKSWAGEN
  2. 2. <ul><li>• Volkswagen is a car manufacturer </li></ul><ul><li>• It was created by Ferdinand Porsche </li></ul><ul><li>• It was born in 1875 in Germany </li></ul><ul><li>• In 1988 the production of the new Polo arrived in Pamplona </li></ul>
  3. 3. <ul><li>It has 61 factories in diferent countries </li></ul><ul><li>The biggest factory of Spain is in Pamplona </li></ul><ul><li>Volkswagen is constituted by brands like Audi, Seat, Skoda… </li></ul>
  4. 9. <ul><li>Weaknesses </li></ul><ul><li>Three dealers in Navarra </li></ul><ul><li>Long time to get spare parts </li></ul><ul><li>The stuff cuts to save costs </li></ul>
  5. 10. <ul><li>Threats </li></ul><ul><li>Competitor is leading car sales </li></ul><ul><li>The crisis (consumption) </li></ul><ul><li>Lowering prices (competitors) </li></ul>
  6. 11. <ul><li>Strengths </li></ul><ul><li>Polo is the best car </li></ul><ul><li>Service personaliced </li></ul><ul><li>Warranty of 5 years </li></ul>
  7. 13. <ul><li>Opportunities </li></ul><ul><li>Renewal plan </li></ul><ul><li>Discounts </li></ul><ul><li>Hydrogen car </li></ul>
  8. 14. <ul><li>• Open some more dealers in Navarra </li></ul><ul><li>• Should hire more staff </li></ul><ul><li>• Should take a more modern car </li></ul>

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