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Serving the Undeserved through O2O - alvin aulia

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Serving the Undeserved through O2O

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Serving the Undeserved through O2O - alvin aulia

  1. 1. Exclusively formulated by IESE 2017 Serving the Undeserved through O2O ALVIN AULIA AKBAR Head of Partnership & O2O Business
  2. 2. MatahariMall.com : 1st Pioneer of Ecommerce O2O
  3. 3. While the market still growing …
  4. 4. •  Indonesia is expected to reach 52% of eCommerce in SEA by 2025 (vs 31% in 2015) •  Driven by large middle-class population, increased access to internet, and growth of tier2/3 cities where access to organized retail is limited •  The Fastest growing tech industry compared to Online Travel and Online Transportation Source : Google, Temasek
  5. 5. -  Offline sales still dominate in Indonesian’s market -  In 2019, Online sales / E Retail sales still below 5 %, it’s expected to reach 4,5% . While 95 % sales still come from the offline sales. -  Even 10 years from now, best case scenario, only 15% - 20% of retail spending will be online. Source : Ministry of Trade 4,5% 4% 3,5% 3% 2,5% 2% 1% 1,5% 0,5% 2014 2015 2016 2017 2018 2019 5%
  6. 6. 2nd Tier also Growing Before (Q1) June '16 Top 10 Cities By Value - Batu 425% Before (Q1) June '16 Top 10 Cities By Order - Magelang 1241% 1. Batu 2. Tanjung Balai 3. Serang 4. Binjai 5. Bitung 8. Pekanbaru 9. Sorong 10. Padang Sidempuan 1. Magelang 2. Cimahi 3. Banjar 4. Palopo 5. Sorong 8. Bitung 9. Blitar 10. Ambon
  7. 7. Served the undeserved Market
  8. 8. Why Customer choose O2O? In Metro Cities: •  Convenience •  Flexibility •  Humanless Interaction In Non-Metro Cities: •  Trust •  Perception •  Human Interaction Novriana Jl. Objek Wisata Lemo Kab. Toraja Sulawesi Selatan
  9. 9. Metro Cities: Self Pickup at eLockers •  Provides extra convenience for urban customers •  50+ eLockers currently available at public locations such as shopping malls, apartments, universities, trai n stations, and post offices •  Unmanned operations Non-Metro Cities: Pickup & Payment Points •  Pickup & payment points in 90 cities and 400 dist ricts •  Located in public areas such as shopping malls and post offices •  (Wo)manned operations The Offerings, Localized: O2O points to serve the underserved
  10. 10. "Berbelanja di MatahariMall.com dengan menggunakan O2O mempermudah saya untuk mendapatkan pesanan. hanya saja informasi harus lebih gencar lagi agar lebih banyak yang tau tentang O2O ditambah staff pengurus harus diberi pelatihan yang lebih baik juga” – Dirahman (Basko Grand Mall, Padang) “Menjelang lebaran kemarin saya beli parcel dari MatahariMall.com. Karena waktunya mepet, saya memutuskan untuk pick up di O2O milik MatahariMall.com. Lebih simple dan praktis ya sehingga saya hemat waktu bisa langsung diberikan untuk keluarga” – Naurah (Depok) “O2O sangat bagus, barang yang sampai juga sesuai ditambah pengiriman aman selalu tidak melampaui tenggat waktu yang sudah ditentukan. menurut saya untuk belanja online hal-hal seperti itu perlu sekali diperhatikan” - Willy Achmad, Supermall Surabaya “O2O terdekat dari rumah saya berada di Mall, sehingga memudahkan saya untuk mengambil barang. O2O membuat belanja saya lebih praktis” – Irsyadiah (Jakarta Selatan) The Real Fact from Customers
  11. 11. Building Seamless 360 Retail Experience
  12. 12. O2O 1.0 Drop off Point and Pick Up Point O2O 2.0 Payment Point O2O 2.1 Purchase Point and Instant Pick Up Point O2O 3.0 Instant Purchase Point The Gameplan
  13. 13. MatahariMall is leveraging group’s network, as the country’s largest consumer service group 600 + O2O Points 276 Pick Up Points 128 Payment Points 41 E Kiosk 19 E Lockers 11 In Store Purchase 4 E Store This O2O Networks give access to over 50 million consumers #1 Department Store #1 Shopping Mall #1 Hypermarket
  14. 14. The Objectives Customer Acquisition Transaction Value and Conversion Repeated Buyer / Consumers Loyalty Seller Acquisition
  15. 15. Take advantage of clicks to bricks 1.  Traditional consumers try their hand at “Perfect and Seamless” shopping experience at Omnichannel 2.  Concrete incentives to visit your offline location 3.  Have a built – in digital marketing strategies
  16. 16. Collaboration
  17. 17. Take a Benefit from a Good Collaboration ü  Direct Transaction from customers on O2O Points ü  Direct promotion from trustable partners ü  Convince with special product display ü  Reach the potential market across Indonesia ü  Easiness to catch customers
  18. 18. THANK YOU

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