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Essential Marketing Channels to Win More Customers Online - ade syah lubis

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Essential Marketing Channels
to Win More Customers Online

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Essential Marketing Channels to Win More Customers Online - ade syah lubis

  1. 1. Exclusively formulated by IESE 2017 Essential Marketing Channels to Win More Customers Online Ade Syah Lubis CEO Niagahoster
  2. 2. WHERE WE ARE BY IMPLEMENTING ESSENTIAL MARKETING CHANNELS Source: Webhosting.info Webhost Report - Indonesia (April 2017)
  3. 3. Why Online?
  4. 4. Source: Verisign Merrill Research Online Consumer and SMB Survey (Fall 2016) WHY ONLINE?
  5. 5. WHY ONLINE? Shifting Era Conventional to Digital Marketing You need online presence: Website +
  6. 6. WHY YOU NEED A DOMAIN NAME? •  Your online identity •  The most memorable way to find you •  The keyword explaining who you are •  The channel to spread information •  Essential tool for professional businesses •  Cheapest but best investment There are multiple domain extensions available, but is the most recognize standard for businesses online
  7. 7. ABOUT .com is the world's premier Web address—the global standard for doing business online. .com has high credibility. Everyone relates a website with a .com extension. A .com domain name gives an established Internet presence and today’s web browsers are geared up to recognize .com as the likely domain for a website, e.g. www.yourbusiness.com .com & .net is powered by Verisign, the global leader in domain names
  8. 8. BENEFITS of .com & .net is a highly recognized symbol of having a business presence on the Internet •  Enable the world to connect online anytime & anywhere with 100% accessibility, operational accuracy and stability for more than 18 years: •  They are operated at 100% uninterrupted availability •  They are run by Verisign who serves billions of transactions per day and manages more than 140 million domain names •  Most Preffered by SMBs •  Most trusted by customers globally •  Run by Verisign – the world’s leading registry •  More effective when taking advantage of SEO
  9. 9. Essential Marketing Channels to Win More Customers Online
  10. 10. SEARCH ENGINE MARKETING
  11. 11. SEARCH ENGINE MARKETING Skyrockets new business in the internet Helps SEO Keyword Research Bid Best Keywords Improve for Better Quality Score
  12. 12. DISPLAY ADS & YOUTUBE ADS
  13. 13. DISPLAY ADS & YOUTUBE ADS Reaches over 80% online audience Youtube gains popularity more than TV Remarketing Targeting capabilities Create compelling visual content Create a good attention grabber video
  14. 14. SEARCH ENGINE OPTIMIZATION
  15. 15. SEARCH ENGINE OPTIMIZATION Keyword Research Quality Content Add More Landing Pages Backlinks Visitors will only visit top websites on results page
  16. 16. EMAIL MARKETING
  17. 17. EMAIL MARKETING Build lead list Make it short & personal Automate Acquire new users Engage existing clients Retain inactive users Gain revenue
  18. 18. AFFILIATE PROGRAM
  19. 19. AFFILIATE PROGRAM Find ideal cost for each acquisition Use Affiliate Networks Most Powerful Sales: Reference from Real People Cost Effective: Spend Money Only On Conversion
  20. 20. CONTENT MARKETING
  21. 21. CONTENT MARKETING Content is king, distribution is queen Focus on quality over quantity Builds recognition & trust Used as material for other marketing channels: SEO, emails, etc.
  22. 22. SOCIAL ADS
  23. 23. SOCIAL ADS Avoid hard-selling Focus on content, not conversion Share compelling stories Promotion by moment Wide reach & targeting capabilities Easy share & engagement
  24. 24. OTHER CHANNELS There are other marketing channels as well! Offline Ads Offline Events Community Building Business Development Souvenir Giveaway etc.
  25. 25. READY TO KICK OFF?
  26. 26. Don’t get personal biases: Try everything, assess every effort Safe way: Prioritize channels that works out in your industry Best way: Use channels that are not used by competitors It’s an ecosystem, every channel supports each other STARTING OFF MINDSET
  27. 27. ACT SMALL EVALUATE ACCELERATE
  28. 28. IT’S YOUR TURN: DO IT NOW!
  29. 29. THANK YOU
  30. 30. FURTHER READS: Traction by Gabriel Weinberg The Lean Startup by Eric Ries Lean Analytics by Alistair Croll OKR https://www.youtube.com/ watch?v=mJB83EZtAjc

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