Essential Marketing Channels to Win More Customers Online

1. Exclusively formulated by
IESE 2017
Essential Marketing Channels
to Win More Customers Online
Ade Syah Lubis
CEO
Niagahoster

2. WHERE WE
ARE BY
IMPLEMENTING
ESSENTIAL
MARKETING
CHANNELS
Source:
Webhosting.info
Webhost Report -
Indonesia
(April 2017)

3. Why Online?

4. Source:
Verisign
Merrill Research
Online Consumer and
SMB Survey (Fall 2016)
WHY
ONLINE?

5. WHY ONLINE?
Shifting Era
Conventional to Digital Marketing
You need online presence:
Website +

6. WHY YOU NEED A DOMAIN NAME?
• Your online identity
• The most memorable way to find you
• The keyword explaining who you are
• The channel to spread information
• Essential tool for professional businesses
• Cheapest but best investment
There are multiple domain extensions available, but is the most
recognize standard for businesses online

7. ABOUT
.com is the world's premier
Web address—the global
standard for doing business
online.
.com has high credibility.
Everyone relates a website
with a .com extension.
A .com domain name gives
an established Internet
presence and today’s web
browsers are geared up to
recognize .com as the likely
domain for a website, e.g.
www.yourbusiness.com
.com & .net is powered by Verisign, the global leader in domain names

8. BENEFITS of
.com & .net is a highly recognized symbol of having a business presence on the
Internet
• Enable the world to connect online anytime & anywhere with 100%
accessibility, operational accuracy and stability for more than 18 years:
• They are operated at 100% uninterrupted availability
• They are run by Verisign who serves billions of transactions per day and
manages more than 140 million domain names
• Most Preffered by SMBs
• Most trusted by customers globally
• Run by Verisign – the world’s leading registry
• More effective when taking advantage of SEO

9. Essential
Marketing Channels
to Win More Customers Online

10. SEARCH
ENGINE
MARKETING

11. SEARCH
ENGINE
MARKETING
Skyrockets new business
in the internet
Helps SEO
Keyword Research
Bid Best Keywords
Improve for Better
Quality Score

12. DISPLAY ADS &
YOUTUBE ADS

13. DISPLAY ADS &
YOUTUBE ADS
Reaches over 80% online audience
Youtube gains popularity
more than TV Remarketing
Targeting capabilities
Create compelling visual content
Create a good attention grabber
video

14. SEARCH
ENGINE
OPTIMIZATION

15. SEARCH
ENGINE
OPTIMIZATION
Keyword Research
Quality Content
Add More Landing Pages
Backlinks
Visitors will only visit top
websites on results page

16. EMAIL
MARKETING

17. EMAIL
MARKETING
Build lead list
Make it short & personal
Automate
Acquire new users
Engage existing clients
Retain inactive users
Gain revenue

18. AFFILIATE
PROGRAM

19. AFFILIATE
PROGRAM
Find ideal cost for each
acquisition
Use Affiliate Networks
Most Powerful Sales:
Reference from Real People
Cost Effective:
Spend Money Only On
Conversion

20. CONTENT
MARKETING

21. CONTENT
MARKETING Content is king,
distribution is queen
Focus on quality over quantity
Builds recognition & trust
Used as material for other
marketing channels:
SEO, emails, etc.

22. SOCIAL
ADS

23. SOCIAL
ADS Avoid hard-selling
Focus on content,
not conversion
Share compelling stories
Promotion by moment
Wide reach & targeting
capabilities
Easy share & engagement

24. OTHER
CHANNELS
There are other marketing
channels as well!
Offline Ads
Offline Events
Community Building
Business Development
Souvenir Giveaway
etc.

25. READY
TO
KICK OFF?

26. Don’t get personal biases:
Try everything, assess every effort
Safe way:
Prioritize channels that works out in your industry
Best way:
Use channels that are not used by competitors
It’s an ecosystem,
every channel supports each other
STARTING OFF MINDSET

27. ACT SMALL
EVALUATE
ACCELERATE

28. IT’S
YOUR
TURN:
DO IT NOW!

29. THANK YOU

30. FURTHER READS:
Traction
by Gabriel Weinberg
The Lean Startup
by Eric Ries
Lean Analytics
by Alistair Croll
OKR
https://www.youtube.com/
watch?v=mJB83EZtAjc