Anwesha Bhattacharjee
         IEEE Delhi Section GINI Coordinator
                    IEEE Member for 6 years




Delhi G...
A. Identify the major problems – Hub reps we need your help here!
B. GINI Helpdesk – lending a helping hand.
C. Marketing ...
Hub Reps – your call




                 Delhi GINI F2F: January 31st, 2010
 What is a Helpdesk?
 Why do we need a HelpDesk?
 When I say GINI Helpdesk, what comes to your mind?
 Establishing the...
 What do the stats say?
    • Why do most people join IEEE?
    • Why is it difficult to retain members?
 What did the p...
 Do’s for recruiting new volunteers
    Talk about your experiences – convince them with passion
    Tell them about IE...
 Don’ts for recruiting new volunteers
    Don’t start or end your talk with resumes, certificates and
       fests.
   ...
How many people join and participate in IEEE activities for
technical networking? Stats please …!
 Shifting the focus fr...
Facts and Figures:




                 Delhi GINI F2F: January 31st, 2010
 Stats again… which branches have a funding problem?
 Splitting GINI Logistic support the Copenhagen way –
    New bran...
 Personalize the IEEE
 Let’s make IEEE for the people, by the people
 Choose your leaders carefully                    ...
 Involving leaders and volunteers in GINI
 Using the collaboration platform for PR
 Market Research and expansion
 Mar...
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GINI Delhi: Marketing Strategy

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GINI Delhi: Marketing Strategy

  1. 1. Anwesha Bhattacharjee IEEE Delhi Section GINI Coordinator IEEE Member for 6 years Delhi GINI F2F: January 31st, 2010
  2. 2. A. Identify the major problems – Hub reps we need your help here! B. GINI Helpdesk – lending a helping hand. C. Marketing IEEE to students – do’s, don’ts and why’s D. Technical Networking – GINI’s role and contribution. E. Targets and goals – achieving the impossible. F. Handling the Logistics – Optimized contribution G. Teamwork and cooperation – adhering to IEEE Ethics H. Summarizing our to do list – The roadmap for the next two months. Delhi GINI F2F: January 31st, 2010
  3. 3. Hub Reps – your call Delhi GINI F2F: January 31st, 2010
  4. 4.  What is a Helpdesk?  Why do we need a HelpDesk?  When I say GINI Helpdesk, what comes to your mind?  Establishing the GINI HelpDesk  HelpDesk and the collaboration platform  Volunteers for HelpDesk – recruiting and work  GINI Reps for HelpDesk Delhi GINI F2F: January 31st, 2010
  5. 5.  What do the stats say? • Why do most people join IEEE? • Why is it difficult to retain members?  What did the previous members expect of IEEE?  What did we expect of IEEE when we joined?  Why are we still with IEEE?  So where did we fail our fellow volunteers?  Is it only about mindset?  How do we make them see what we see? Delhi GINI F2F: January 31st, 2010
  6. 6.  Do’s for recruiting new volunteers  Talk about your experiences – convince them with passion  Tell them about IEEE Research, publications  Make them feel valuable – to your student branch, to IEEE  Tell them about GINI – talk about technical innovation, networking and leadership.  Tell them about success stories in IEEE from people they know. Delhi GINI F2F: January 31st, 2010
  7. 7.  Don’ts for recruiting new volunteers  Don’t start or end your talk with resumes, certificates and fests.  Don’t make promises that you’re not sure you can keep.  Don’t brag, be honest about your SB – you might lose a few members but you’ll get the respect of those who do join.  Don’t talk about things you don’t believe yourself. Delhi GINI F2F: January 31st, 2010
  8. 8. How many people join and participate in IEEE activities for technical networking? Stats please …!  Shifting the focus from Leadership alone to Technical innovation  Intra and Inter Student Branch Projects  Turning project work to Research  GINI’s Mentoring connection – Joining hands with GOLD and Professional Members  Industrial partnership – be the entrepreneur to your research Delhi GINI F2F: January 31st, 2010
  9. 9. Facts and Figures: Delhi GINI F2F: January 31st, 2010
  10. 10.  Stats again… which branches have a funding problem?  Splitting GINI Logistic support the Copenhagen way –  New branches.  Level 2 branches  Level 3 branches  Hub leaders  DSAC  Organizing Hub meets, F2Fs. Delhi GINI F2F: January 31st, 2010
  11. 11.  Personalize the IEEE  Let’s make IEEE for the people, by the people  Choose your leaders carefully Level 1 – Industry MGA/HQ  Three tier teamwork – Partnership DSAC - GINI GOLD WIE SB SB SB SB Student Faculty Delhi GINI F2F: January 31st, 2010
  12. 12.  Involving leaders and volunteers in GINI  Using the collaboration platform for PR  Market Research and expansion  Marketing, PR and Communications Team  Getting the HelpDesk up and running  Ensuring technical and academic collaboration between branches. Delhi GINI F2F: January 31st, 2010

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