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GOOGLE BUSINESS   MODEL    PREPARED BY:     idrees waris
PRESENTATION OUTLINE
COMPANY FOUNDERCOMPANY FOUNDER
GOOGLE HISTORYGOOGLE HISTORY
GOOGLE CORE BUSINESS
GOOGLE BUSINESS MODEL
1. VALUE PROPOSITION
2. REVENUE MODEL
3. MARKET OPPORTUNITY
4. COMPETITIVE ENVIRONMENT                                SUBSTITUTES (MODERATE)                Traditional search options...
5. COMPETITIVE ADVANTAGE  The PageRank system and hardware innovations facilitated  Google’s initial growth and establishe...
5. COMPETITIVE ADVANTAGE  G    oogle has become one of the most recognized  Internet brand names; more impressive is that ...
6. MARKET STRATEGY
7.     ORGANIZATIONAL DEVELOPMENT               FORMULA: Smart people + creative environment +                       outle...
8. MANAGEMENT TEAM
IT APPLIICATION
LIFE OF A GOOGLE QUERYLIFE OF A GOOGLE QUERY
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Idrees

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  1. 1. GOOGLE BUSINESS MODEL PREPARED BY: idrees waris
  2. 2. PRESENTATION OUTLINE
  3. 3. COMPANY FOUNDERCOMPANY FOUNDER
  4. 4. GOOGLE HISTORYGOOGLE HISTORY
  5. 5. GOOGLE CORE BUSINESS
  6. 6. GOOGLE BUSINESS MODEL
  7. 7. 1. VALUE PROPOSITION
  8. 8. 2. REVENUE MODEL
  9. 9. 3. MARKET OPPORTUNITY
  10. 10. 4. COMPETITIVE ENVIRONMENT SUBSTITUTES (MODERATE) Traditional search options extremely weak compared to on-line search.THREAT OF NEW ENTRANTS SUPPLIER POWER (HIGH) (LOW) RIVALRY (HIGH) The creation Direct and indirect of new With Internet competitors content and technologies may possibly bandwidth readilygive advantage to available, supplier new, aspiring power is entrants extremely weak BUYER POWER (HIGH) Internet users, advertisers and licensees are all buyers of online search products. Buyer power remains high as there are many available
  11. 11. 5. COMPETITIVE ADVANTAGE The PageRank system and hardware innovations facilitated Google’s initial growth and established Google as a dominant search engine technology. Google technology provides for low marginal costs, which could be used to dissuade competitors. Google’s dedication to providing users with the preeminent search product facilitated. Google’s work environment attracts some of the most talented people in the industry. Over 60 of Google’s 800 employees have a doctorate. The company reportedly receives over 1,000 resumes per day and employee turnover is close to zero percent.
  12. 12. 5. COMPETITIVE ADVANTAGE G   oogle has become one of the most recognized Internet brand names; more impressive is that this brand equity has come simply through word of mouth advertising (Google brand synonymous with search ). Google Ventures is Googles venture capital arm, and is the primary source of Googles venture investments. Commitment to innovation depends on every one being comfortable sharing ideas and opinions.
  13. 13. 6. MARKET STRATEGY
  14. 14. 7. ORGANIZATIONAL DEVELOPMENT FORMULA: Smart people + creative environment + outlet for ideas = innovationSmart people: Smart people: Hire the best Hire the best Including 50 PhD.s, originated with strong ties to universities (especially Including 50 PhD.s, originated with strong ties to universities (especiallyStanford). Stanford). Also hire range of people with broad experience and non-traditional talents Also hire range of people with broad experience and non-traditional talentssuch as expert in Italian travel, machine learning, etc. such as expert in Italian travel, machine learning, etc. Mostly looking for .enthusiasm and creativity. Mostly looking for .enthusiasm and creativity. Very flat organizational structure, not very much hierarchy Very flat organizational structure, not very much hierarchyCreative Environment: Creative Environment: Creative office design. Looks like mix between college campus and Creative office design. Looks like mix between college campus andplayground with toys. playground with toys. Called the “GooglePlex”. Called the “GooglePlex”.
  15. 15. 8. MANAGEMENT TEAM
  16. 16. IT APPLIICATION
  17. 17. LIFE OF A GOOGLE QUERYLIFE OF A GOOGLE QUERY

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