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Healthvault Marketing Resources For Partners

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Microsoft HealthVault conference in June 2008. Source:

http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx

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Healthvault Marketing Resources For Partners

  1. 1. Supporting Your Success in Health
  2. 2. The HealthVault Business Platform Platform Capabilities HealthVault Microsoft Consumer Ecosystem Touchpoints Leverage: Leverage: Leverage: • Commonly shared • Application directory • MSN technology • HealthVault ingredient • Messenger • Community of partners brand • Vista Gadget Gallery • Packaged solutions • Logo program • Live Search • Marketing toolkit • Microsoft PR • Custom marketing Supporting Your Success in Health
  3. 3. The HealthVault Business Platform HealthVault Platform Capabilities Ecosystem Microsoft Consumer Touchpoints Leverage: Leverage: • Application directory Leverage: • Commonly shared • HealthVault ingredient • MSN technology brand • Messenger • Community of partners • Logo program • Vista Gadget Gallery • Packaged solutions • Marketing toolkit • Live Search • Microsoft PR • Custom marketing Supporting Your Success in Health
  4. 4. Application Directory
  5. 5. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  6. 6. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  7. 7. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  8. 8. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  9. 9. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  10. 10. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  11. 11. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  12. 12. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  13. 13. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  14. 14. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  15. 15. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  16. 16. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  17. 17. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  18. 18. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  19. 19. Ingredient Branding
  20. 20. Ingredients matter… Supporting Your Success in Health
  21. 21. Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer touchpoints Call to action: Include the Microsoft HealthVault brand to enhance the value of your application Supporting Your Success in Health
  22. 22. Ways to leverage the brand correctly Supporting Your Success in Health
  23. 23. Incorrect ingredient brand usage Supporting Your Success in Health
  24. 24. Device Logo
  25. 25. HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels – Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging Call to action: Understand the device logo program requirements (available end June 2008) and be an early adopter of the logo Supporting Your Success in Health
  26. 26. Ways to leverage the device logo correctly Supporting Your Success in Health
  27. 27. Marketing Toolkit
  28. 28. Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate flow of health data • Marketing tiles that help promote HealthVault compatible applications Call to action: Take advantage of this toolkit to help promote your solutions Supporting Your Success in Health
  29. 29. Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008) – Assistance with application UI buttons and marketing tiles prior to “go-live” – Presence on Healthvault.com – Approved press quotes to facilitate your press release activity 2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers 3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts Supporting Your Success in Health
  30. 30. Microsoft PR
  31. 31. PR visibility Supporting Your Success in Health
  32. 32. Supporting Your Success in Health
  33. 33. Custom Marketing Support
  34. 34. www.healthvault.com/hospitals Supporting Your Success in Health
  35. 35. Brochure front cover Supporting Your Success in Health
  36. 36. Brochure inside gate fold Supporting Your Success in Health
  37. 37. Brochure inside spread Supporting Your Success in Health
  38. 38. Brochure back cover Supporting Your Success in Health
  39. 39. HealthVault resources • hvmktg@microsoft.com for general marketing questions and feedback • hvbrand@microsoft.com for logo and branding questions, and feedback • hvnews@microsoft.com to sign up for the newsletter • Blogs: – Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/ Supporting Your Success in Health
  40. 40. Supporting Your Success in Health
  41. 41. Supporting Your Success in Health Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

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