Restaurant business


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  • I am going to talk about restaurant business and what is involved in starting your own business.
  • People love to eat A person will never be bored when starting a restaurant business You can have fun while starting the business and be creative as you want There are constantly new challenges to face (Casey 28) (Lesonsky)
  • Clearly define your business ideaAre you willing to commit to the hours and frustrations? Ask lots of questions to small business owners that way you are getting good information and ideas(Magretta 30) (Lynn)
  • 1. A business plan is a well defined and structured document 2. In order to raise money, a business plan will be shown to bankers, investors, and lenders 3.Without a business plan, you can’t track your success and failures (Sullivan 71) (Rainsford)
  • 1. By having a business plan, we can manage the conflict between short-term problems and long-term goals2. It is important to come up with a strategic plan so you know where you want to be in three to five years 3. Risks are important but they are important to come up with just incase they actually happen to your business (Fullen) (McGuckin 20)
  • Consider income, hours, support level, commitment to family, and personal lifeKnow how to manage your time Set aside time for yourself, family and friends(Shock 92) (Sullivan)
  • Problem solving skills make the business run more effectively Decision making is important Communication is the most critical skill because the way you communicate to people is important (Casey 21) (Magretta)
  • 1. Management is a big responsibility!2. By creating a friendly working environment will make the employees want to stay 3. Think about what makes a workplace more motivated?(Rainsford 19) (Magretta)
  • One of the most important and most difficult jobs of a manager is managing peopleThere will be times where you have to fire and hire peopleWhen managing people, you should feel happy, confident, and relaxed You have to find ways to trust (Magretta 211) (Turock)
  • 1.Time is precious2. Make time for family/ yourself3. While owning a restaurant business, it could take all your time away from your family and yourself if you let it(Lynn 138) (Fullen)
  • 1. Knowing your customers is important because you want them to feel welcomed and come back again 2. Make them feel special3. They think you care because you remember what they like(Rainsford138) (Shock)
  • 1. If you know you have your family’s support, it will help you improve emotionally2. Be prepared to be tired3. The dedication to your business can cause exhaustion (Lynn 48) (McGuckin)
  • It is important that the local health department does its job and makes sure the restaurant is well sanitizedWhen dealing with food, customers can get turned down quick if the place is dirtyThe local health department will shut down your business if it does not pass the health inspection(Sullivan 49) (Tiffany)
  • 2. The health department will inspect your facility before issuing your permit3. They will be concerned with food storage, preparation, food display, employee health and cleanliness, equipment, sanitary facilities and maintenance(Turock 47) (Magretta)
  • By placing charts, labels, and place cards in areas where staff will be reminded, reinforces employees on washing their handsSanitation is important because it prevents the spread of avoidable diseasesBy touching your eyes, mouth, ears, nose, hair, or smoking can contaminate food (McGuckin 200) (Casey)
  • This can result in negative cash flow. You don’t want to have more money going out than coming in. You will not get rich overnight.By starting small, is a good way to build wealth (Sullivan 46) (Magretta)
  • Easy to start up and have unlimited liabilityDisadvantage: pay out of pocket An example of sole proprietorship business would be my dad’s pizza business. He is the owner and he can be creative and change the menu whenever he wants. (Tiffany 39) (Rainsford)
  • Easy to start upDisadvantage: all partners are responsible for one another’s decisions Partners can disagree ex: Domenico Dolce & Stefano Gabbana started a clothing company which is now known as Dolce & GabbanaThey advertise through magazines and fashion shows (Sullivan 39) (Fullen)
  • 20% of all US businesses They can buy and sell property Sue and be suedAdvantage: Limited liability (limits your loses if the business fails)5. ex: Wal Mart is a corporation 6. Wal Mart advertises through commercials, radio, magazines (Lynn 67) (Shock)
  • Brand familiarity & many expenses are paid for by corporate officesProvides training and advertising Disadvantage: its harder to change the menu Ex: McDonalds is a franchise. Anyone can own it if they have what it takesMcDonalds advertises through commercials and radio (Casey 47) (Lynn)
  • 1. Price is a major marketing concern2. While deciding on prices for the menu, make sure that it will cover the costs3. Consider the local competition when pricing your menu(Casey 69) (Lesonsky)
  • 1. Promotions, ads, tv, magazines, business cards 2. Anything to put business out there & attract customers (Rainsford 178) (Turock)
  • Who will you be selling to?Target Markets: downtown community, tourists, young adultsKeep up with trends (Rainsford 26) (Lynn)
  • 1.Customer service is key to a successful business 2. Communication is important because it is good to speak in a professional way and have a positive tone3. Negative emotions will make the customer not feel welcomed to come back(Shock 96) (Shock)
  • If people do not see your restaurant or have a hard time finding it, you can loose business because then customers will not know where to find the place2. Make sure name display is out front 3. it makes a difference when a restaurant is well kept on the outside because then customers will be attracted more(Casey 35) (Shock)
  • Location is importantDepending on what type of restaurant you plan to open, where is the perfect location?3. Where do you want to locate because you want to make sure your restaurant is in a good area where people are willing to spend money and buy your food4. Good population =good money(Lynn 35) (Casey)
  • 1. This is an important task2. Naming is important because it is a part of advertising3. It could reflect a theme4.You can name it after your origin of the cuisine 5. Adding a personal meaning6. Historical meaningEx: Sullivan’s Steakhouse-an upscale dining experience(Sullivan 47)(Margretta)
  • 1. What impression will it leave on the customers2. Think of a name that will attract more customers3. Good restaurant names are easy to remember and spell ex: TGI Friday’s is a distinctive name because everyone knows about it(Casey 45) (Fullen)
  • A job description is extremely valuable. It helps make clear what the job involves and its responsibilitiesJob descriptions show a clear understanding of responsibility and what is expected(Casey 116)
  • 1.For my application, I made a business plan of a restaurant that I would prepare to open. 2. My business plan includes: my goals for the restaurant 3. Who I am targeting to 4. How much money I will need for the start up 5. Strengths/weaknesses
  • It is important that I make goals for my business so I can achieve them and make my business successful I want to make my employees feel comfortable I care about my customers and want them to feel welcomed back
  • I am going to attract customers by hosting a grand opening, making ads, and give out free samplesI hope to reach monthly sales by writing down goals and targets
  • Our unique recipes consist of hand-tossed dough with secret sauce that makes the customers return We have healthy menu options such as whole-wheat dough, salads, and wraps
  • Restaurant business

    1. 1. Restaurant Business<br />IvanaDeLuca<br />
    2. 2. Overview of Presentation <br />Thesis<br />Restaurant Business<br />Business Plan<br />Conclusion<br />Class Activity<br />
    3. 3. Thesis<br />Opening a successful business takes time, commitment, and planning, while allowing the owner to express his or her skills and talent.<br />
    4. 4. Personal Relevance <br />This topic is relevant to me because my dad has had his own business for over 20 years. I have worked with my dad side by side and I have personally witnessed the hard work and dedication he has put into it. <br />
    5. 5. Audience Relevance <br />It is important to know what you are doing while starting your own business. Starting a business takes research and planning. Although people make mistakes, it takes skill and hard work to regain the advantage.<br />
    6. 6. Restaurant Business <br />
    7. 7. How to start a business <br /><br />
    8. 8. Planning <br />Decide what type of restaurant<br />Talk to people with experience <br />
    9. 9.
    10. 10. Risks<br />Strategies<br />
    11. 11. Work & life balance <br />
    12. 12. Skills In Management <br />Problem solving, decision making, planning, communication, multi-tasking<br />
    13. 13. M<br /> O<br /> T<br /> I<br /> V<br /> A<br /> T<br /> I<br /> O<br /> N<br />
    14. 14. Managing People<br /> Lead<br />Motivate<br />Inspire <br />Encourage <br />
    15. 15. Budgeting Time <br />
    16. 16. Time to know customers <br />
    17. 17. Reducing Risks<br />Have family’s support<br />Be prepared to be tired <br />Follow your strengths <br />
    18. 18. Health Department <br />
    19. 19.
    20. 20. Sanitation <br />Standards for employees <br />“Too many incidences of food contamination that lead to illness can be traced to workers failing to wash their hands.”<br />
    21. 21. “It takes money to make money” <br />
    22. 22. Types of Business Ownership<br />Sole Proprietorship<br />Business owned by one person or family<br />
    23. 23. Partnership<br />Business jointly owned by two or more persons<br />
    24. 24. Corporation<br />Business recognized as an individual operating as a separate entity<br />
    25. 25. Franchise<br />An independently owned business controlled by a corporation <br />
    26. 26. Profit Objectives <br />
    27. 27. Marketing <br />Services and Products<br />How are you going to advertise?<br />Values and Aspirations <br />
    28. 28. Marketing & Advertising Video <br /><br />
    29. 29. “Always place the customer at the center of your strategies.” <br />
    30. 30. Train employees to be courteous<br />“The role of common courtesy is often overlooked.” (Rainsford 128) <br />
    31. 31. Bad Customer Service <br />
    32. 32. Visual Appeal <br />
    33. 33. Location <br />“Are there enough people in the area to support your business?” (Casey 35)<br />
    34. 34. Naming Your Restaurant Tips <br />Straight forward and descriptive <br />“The name you pick should tell your markets what your restaurant is about, not baffle them.” (Sullivan 47)<br />
    35. 35. Distinctive Naming<br />“You still want to stand out from the the crowd.” <br />
    36. 36. Job Description <br />
    37. 37. Pizzeria Business Plan <br />Application<br />
    38. 38. Goals of the business <br />Create a friendly & pleasant atmosphere for customers <br />Happy working environment <br />Look/Taste of good pizza & pasta <br />Provide the best possible value to our customers <br />
    39. 39. Objectives <br />Attract customers <br />Reach monthly sales<br />
    40. 40. Strengths <br />Fast, free delivery<br />Unique recipes <br />Healthy menu options <br />
    41. 41. Conclusion <br />Overall, I learned that anyone can start their own business. I will use these ideas if I ever consider opening my own business <br />
    42. 42. Class Activity <br />Recognize a restaurant in the area<br />What would you change about it if you owned it?<br />Share with the class<br />
    43. 43. Works Cited<br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
    44. 44. Works Cited<br />Casey, Paul E. Is Self-Employment for You? Seattle, WA: Hara Publishing , 2004.      Print. <br />Fullen, Sharon. Opening A Restaurant . Ocala: Atlantic Publishing Group, 2005.      Print.<br />Lesonsky, Rieva. Start Your Own Business . Illus. John McKinley. Ed. Marla      Markman. Fourth Edition ed. Canada : Entrepreneur Media Inc., 2007. Print. <br />Lynn, Jaquelyn. Start Your Own Restaurant And More . Ed. Jere L. Calmes. Canada      : Entrepreneur Media Inc. , 2006. Print. <br />Magretta, Joan. What Management Is. New York: Cahners Business Information,      Inc., 2002. Print. <br />McGuckin, Frances. Business for Beginners. 2nd ed. Naperville: Sourcebooks,      Inc., 1998. Print. <br />
    45. 45. Works Cited <br />Rainsford, Peter. The Restaurant Start-Up Guide: a 12-month plan for      successfully starting a restaurant . Second Edition ed. 1997. Chicago :      Dearborn Trade Publishing , 2001. Flip Kart Books. Web. 23 Nov. 2009.<br />Shock, Patti J. Restaurant Marketing For Owners and Managers . Hoboken: John      Wiley & Sons, Inc. , 2004. Print. <br />Sullivan, Robert. The Small Business Start-Up Guide. 3rd ed. Great Falls:      Information International, 2000. Print.<br />Tiffany, Paul, and Steven D. Peterson. Business Plans for Dummies. Indianapolis:      Wiley Publishing, Inc., 1997. Print. <br />BookTurock, Art. Invent Business Opportunities No One Else Can Imagine . First      Edition ed. Franklin Lakes: Career Press Inc., 2001. Print. <br />