Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Palestra Israel Degasperi no Conecta Imobi 2015

594 views

Published on

Palestra de Marketing De Conteúdo focado no mercado imobiliário no maior evento do segmento na América Latina, o Conecta Imobi. Case da Imobiliária Lopes, quando fui coordenador.

Published in: Real Estate
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS/FILE INTO AVAILABLE FORMAT - (Unlimited) ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes Christian, Classics, Comics, Contemporary, Cookbooks, Art, Biography, Business, Chick Lit, Children's, Manga, Memoir, Music, Science, Science Fiction, Self Help, History, Horror, Humor And Comedy, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Palestra Israel Degasperi no Conecta Imobi 2015

  1. 1. Marke&ng  na  Prá&ca   Triplique  suas  vendas  através  do  conteúdo  
  2. 2. Triplique  suas  vendas  através  do  conteúdo  Apresentação   7  anos  de  experiência  Mkt  Digital     Tecnisa,  Walmart  Brasil,  VivaReal,   Lopes  Consultoria  de  Imóveis.     Diretor  Digital     na  Pu&ni  Publicidade     Professor  e  Palestrante     israel.degasperi@pu&nipublicidade.com.br     Slideshare.net/idegasperi     br.linkedin.com/in/idegasperi     11  97554-­‐9867  
  3. 3. Marke&ng  de  Conteúdo  
  4. 4. Marke&ng  de  Conteúdo   Iden%fy   Topics Create   Content Op%mise Publish  on   Several   Sources Promote Measure   &  Refine
  5. 5. Marke&ng  de  Conteúdo   Iden%fy   Topics DECORAÇÃO   Como  decorar  apartamentos  pequenos?   BAIRROS   Os  melhores  bairros  para  se  morar  em  Lages! FGTS  e  IGPM   Saiba  como  esses  termos  influenciam  a  compra  de  um  imóvel.   APARTAMENTO  NA  PLANTA   As  vantagens  e  cuidados  na  hora  da  compra
  6. 6. Marke&ng  de  Conteúdo   Iden%fy   Topics Create   Content Ar6gos  em  Blogs    |    Infográficos           E-­‐Books    |    Vídeos    |    Hangouts  
  7. 7. Marke&ng  de  Conteúdo   Iden%fy   Topics Create   Content Op%mise Url  Amigável   Breadcrumb    |    Título Descrição    |    H3    |    H4 Plugins  de  SEO Links  internos  e  externos
  8. 8. Marke&ng  de  Conteúdo   Iden%fy   Topics Create   Content Op%mise Publish  on   Several   Sources Blog   Facebook   LinkedIn   TwiPer   Google+   Youtube   Instagram  
  9. 9. Marke&ng  de  Conteúdo   Iden%fy   Topics Create   Content Op%mise Publish  on   Several   Sources Promote Facebook  Ads   Adwords   Retarge6ng   Publieditorial    
  10. 10. Marke&ng  de  Conteúdo   Measure   &  Refine Iden%fy   Topics Create   Content Op%mise Publish  on   Several   Sources Promote Posts  +  Vistos    |    Posts  +  Compar6lhados   Trafego  Orgânico    |    Visitas   Páginas  por  visitas    |    Visitantes  que  retornam   Cidades  que  mais  acessam    |    Referral   Conversão  em  captação    |    Tx  de  Rejeição    |    Followers    
  11. 11. 98%  das  pessoas  acessam  a  internet  para  usar  redes  sociais   As  Redes  Sociais  Morreram?  
  12. 12. Podemos  ser  impactados  com  até  15  mil   mensagens  por  dia  e  um  algorí&mo   nos  entrega  cerca  de  300  mensagens   por  dia.     O  Alcance  orgânico  está  MUITO  baixo!   As  Redes  Sociais  Morreram?  
  13. 13. As  Redes  Sociais  Morreram?  
  14. 14. As  Redes  Sociais  Morreram?  
  15. 15. 237  mil  fãs:  27  likes  e  2  shares   +2  milhões  fãs:  67  likes  e  6  shares   As  Redes  Sociais  Morreram?  
  16. 16. Think with Google Pontos  de  Contato  até  a  compra  
  17. 17. Quando temos um problema, a quem recorremos? Tráfego  Orgânico  
  18. 18. Qual o melhor bairro para morar? Tem Escolas/Faculdades perto? Transporte público? Segurança? Quantos minutos para o centro? E para o Aeroporto? Posso usar meu FGTS? O que é IGPM/INCC? Meu aluguel ficou mais caro, porque? Tráfego  Orgânico  
  19. 19. 40%  das  pessoas  consideram  marcas  que   estão  na  primeira  posição  do  Google  como   líderes  de  mercado   Hitwise/Serasa experian Tráfego  Orgânico  
  20. 20. Tráfego  Orgânico  
  21. 21. Tráfego  Orgânico  
  22. 22. Tráfego  Orgânico  
  23. 23. Tráfego  Orgânico  
  24. 24. Tráfego  Orgânico  
  25. 25. Tráfego  Orgânico  
  26. 26. Tráfego  Orgânico  
  27. 27. Tráfego  Orgânico  
  28. 28. Tráfego  Orgânico  
  29. 29. Tráfego  Orgânico  
  30. 30. Tráfego  Orgânico  
  31. 31. Tráfego  Orgânico  
  32. 32. Tráfego  Orgânico  
  33. 33. Tráfego  Orgânico  
  34. 34. Tráfego  Orgânico  
  35. 35. Tráfego  Orgânico  
  36. 36. Tráfego  Orgânico  
  37. 37. Funil  de  Conversão  
  38. 38. Tráfego  Orgânico  
  39. 39. Parcerias  
  40. 40. Parcerias  
  41. 41. Parcerias  
  42. 42. Resultados  
  43. 43. Resultados  
  44. 44. Resultados  
  45. 45. Resultados  
  46. 46. Resultados  
  47. 47. Tráfego  Pago  
  48. 48. Leads  
  49. 49. Leads  
  50. 50. Leads  
  51. 51. Slideshare.net/idegasperi     br.linkedin.com/in/idegasperi     11  97554-­‐9867  

×