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11 tendencias de marketing digital para 2014

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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11 tendencias de marketing digital para 2014

  1. 1. 1 Monitoramento centrado no consumidor
  2. 2. 1 Monitoramento centrado no consumidor O monitoramento de redes sociais deve ampliar o foco: de brand-centered a consumer-centered. Além das marcas, passa a olhar também para o consumidor e suas relações com elas. O próximo desafio é descobrir essa relação isolando grupos de consumidores, compreendendo sua jornada, checkins, desejos de compra e hábitos. • 4P´s of Insights • Data Bliss • Saúde e Bem Estar Online: Presença e comportamento de profissionais da área de saúde nas redes sociais
  3. 3. 2 Ano da publicidade no Twitter
  4. 4. 2 Ano da publicidade no Twitter O Twitter estará mais forte, turbinado pelo seu IPO. O uso de hashtags em programas de TV como The Voice prometem impulsionar o tráfego e abrir os olhos de anunciantes. Milhões de brasileiros irão consumir pela primeira vez anúncios na plataforma Twitter Ads. • Twitter Ads e planejamento de campanhas com o Buzzmonitor e DataBliss.
  5. 5. 3 Casamento Big Data e Social Media
  6. 6. 3 Casamento Big Data e Social Media Big data e Social Media vão finalmente mostrar suas aplicações. Muitos data scientists irão aplicar técnicas como basket analysis, clustering e correlações a dados de social media para conhecer melhor a jornada do consumidor e suas marcas. • Data Bliss, Big Data, Big Insights.
  7. 7. 4 Mobile deixa de ser promessa
  8. 8. 4 Mobile deixa de ser promessa Mobile vai explodir em apps úteis e bem desenhados. As marcas vão perceber que precisam de estratégia de longo prazo para criar, distribuir e capturar atenção do consumidor. Seremos um dos 5 países com mais smartphones vendidos no mundo. O m-commerce, que hoje já representa 10% do total do varejo on-line, chegará a mais 2 bilhões de reais em transações. • Jovens Brasileiros e o Mundo Mobile (slideshare) • Jovens Brasileiros e o Mundo Mobile (vídeo)
  9. 9. 5 Social Targeting é o novo marketing
  10. 10. 5 Social Targeting é o novo marketing Com a implantação do social login (conexão por login das próprias redes sociais), mais informações sociais do consumidor serão coletadas pelos varejistas que, combinadas às coletadas pelo monitoramento, podem proporcionar aos comerciantes uma gestão do relacionamento mais próxima e personalizada. • Social Media Targeting
  11. 11. 6 Chegou a vez do Social Politics
  12. 12. 6 Chegou a vez do Social Politics Nas eleições no Brasil as redes sociais não serão apenas canal entre eleitos e eleitores. Tudo leva a crer que novas mobilizações serão agendadas pelas redes e que as campanhas dependerão muito da força formadora de opinião da internet. • Eduardo Campos x Marina Silva: quem é o eleitor de cada um deles no twitter?
  13. 13. 7 Audiência da “segunda tela”
  14. 14. 7 Audiência da “segunda tela” A “segunda tela” e a audiência dos dados de engajamento dos usuários com twitter e facebook entraram definitivamente na pauta. Em 2013 algumas séries de TV nos EUA não foram canceladas graças à audiência da social media. O assunto mobilizou meios de comunicação, empresas de medição de audiência e anunciantes que, em 2014, passarão a dar mais atenção nos números da segunda tela. • Facebook muda novamente algoritmo para ter feed de notícias à la Twitter
  15. 15. 8 Fim da nota oficial
  16. 16. 8 Fim da nota oficial Crises por recall ganharam nova dimensão com as redes sociais. Em 2014 a linguagem rebuscada da nota oficial deve dar lugar a formatos mais “sociais” como vídeos, posts ou infográficos. As conversações em tom humano, pregadas pelo Cluetrain Manifesto, em 1999, finalmente devem dar as caras na gestão da comunicação corporativa. • Gestão de Crises: conceito e avaliação
  17. 17. 9 Menor consumo linear de mídia
  18. 18. 9 Menor consumo linear de mídia O crescimento dos acessos ao YouTube e de serviços como Netflix, aliados a pirataria, permitem o consumo de mídia de maneira não linear, ou seja, não existe expectativa pelo filme que passa na noite de segunda-feira. Agora é possível assistir qualquer produção, em qualquer ordem, e a qualquer momento. • 5 Ways Advertising Is Changing in a World of Non-Linear Media • Could online video consumption overtake linear viewing TV by 2020?
  19. 19. 10 Multiplicação das telas
  20. 20. 10 Multiplicação das telas As telas se multiplicaram e agora também estão no carro, na mídia digital externa, nos dispositivos móveis. O desafio dos anunciantes é compreender a jornada do consumidor em todas elas e decidir qual o investimento necessário para captar a atenção (e os reais) dos consumidores. • Why It’s Time to Get Excited About Digital Advertising
  21. 21. 11 Reinvenção do relacionamento com o consumidor
  22. 22. 11 Reinvenção do relacionamento com o consumidor O relacionamento com consumidores por meio de redes sociais deve se tornar um dos maiores mercados digitais com grandes operações de atendimento e relacionamento no twitter, Facebook e até em aplicativos móveis e novas modalidades como mensagens instantâneas. • 8 Tendências para SAC 2.0 • Planejamento de SAC 2.0
  23. 23. TENDÊNCIAS 2014 Veja mais em www.elife.com.br

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