• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the
trusted name in innovative marketing services industry in Eastern part of
• We have worked with more than 150 clients, many of which are the biggest
names in the respective verticals (Client details in subsequent slides).
• We have deep understanding of client marketing needs and come up with
solutions based on research, study, innovation and creativity.
• Our distinctive and unique marketing solutions have been able to impact client
businesses in sales positively and other surprising ways.
• This has been one of the biggest reasons we have retained most of our
Ideazfirst Marketing Services (P) Ltd 2
- A brief profile
• We plan to represent elite artists from all facets of the entertainment
industry like Television, Music, Theater, Digital etc.
• Connect with the Film and TV serial producers and directors for roles in
their upcoming projects.
• Create a positive PR for the celebrity in terms of arranging cover story
photo shoots for popular magazines / publications
• Inviting for Store / Event inauguration opportunities.
• Creating and updating fan page in various social networking sites like
Facebook, LinkedIn, Twitter, Google + along with Blogs and websites.
Ideazfirst Marketing Services (P) Ltd 5
- A brief profile
• Modelsrus.in is a artiste management division of Ideazfirst, which promotes models, rock
bands, Show hosts, Disco Jockeys, dancers, comedians, singers and other performers for
events & TV reality shows.
• We enhance the profile of the artistes by the way of connecting them with photographers,
gyms, choreographers, dieticians, salons, spas, fashion designers, accessory designers,
stylists, image consultants, publications, press reporters, website designers, SEO specialists,
social media marketeers, event managers, advertising agencies and production houses to
help them shine better and faster…
• Modelsrus.in is not an employment agency and but do assign projects from Ideazfirst
Ideazfirst Marketing Services (P) Ltd 6
- A brief profile
• Cabrand as the name signifies - Mobile outdoor and interactive advertising in 35,000
Ambassador Taxis in Kolkata.
• Making 35,000 yellow ambassador taxis in Kolkata available wherever the commuters need
it. Commuters call a helpline, we find out vacant taxis in that area, direct the taxi driver to
pick up that customer using conference call.
Ideazfirst Marketing Services (P) Ltd 7
- A brief profile
Ideazfirst Marketing Services (P) Ltd 8
• Marriages are the most personal and celebrated moments of one’s life.
Ideazfirst Wedding Management helps create the magic with flawless execution so that the
entire experience becomes a cherished lifelong memory. We design and handle production
and execute all wedding requirements in a customized fashion.
Why work with Us?
• Our entire business processes are securely managed on cloud. i.e. Lead Generation, Potential
creation, Sales Process, invoicing system, vendor and project management, knowledge sharing
intranet, training programs on Google applications and custom CRM systems.
• We are present in large number of industry specific social media networks like sonicbids.com,
jamendo.com, cvent.com etc. (Check out slide no. 10)
• We have one of the largest database of performing artistes, banquets and other venues of
• We are incubated by IIT Kharagpur, hence have access to the best technological resources
(Check out slide no. 11)
Ideazfirst Marketing Services (P) Ltd 9
Ideazfirst Marketing Services (P) Ltd 16
Some Case Studies
CHALLENGE – To create awareness of the Cyclothon event to the people whose livelihood depends
on bicycles like Newspaper vendors, milkman, postman / courier guys, other general vendors.
SOLUTION – Ideazfirst contacted all the newspaper delivery boys, Milk delivery centres, and local
clubs, with freebies like free registration, free helmets, bags, medical kit.
RESULTS – We got more than 1,000 participants during the event for the AMATEUR RIDE.
CHALLENGE – To promote the over the counter (OTC) drug
POLYCROL during Durga Puja
SOLUTION – Ideazfirst created a PUCHKA EATING COMPETITION
among the ten leading residential complexes and offered free
samples of the product after the competition was over
RESULTS – There were more than 600 participants with more than
6000 family memebers and friends cheering them to win the
PUCHKA COMPETITION. All the participants drinking the 50 ml
bottle of POLYCROL after the contest. Excellent brand recall.
CHALLENGE – To generate
authenticated offline customer enquiries
for National & International vacations.
SOLUTION – Ideazfirst connected with
the target audience at travel exhibitions,
organized series of residential complex
activations, multiplex and mall and club
RESULTS – Each activity generated
more than 100 hot leads where MMT
was able to close more than 40% of the
CHALLENGE – To promote Fashion Resource Book 3rd Edition during the extremely glitzy fashion event – Blenders
Pride Fashion Tour at ITC Shonar in Kolkata.
SOLUTION - We invited the guests to click their own photographs on the stage specially designed for the book,
then emailed to the guests.
RESULTS - We clicked more than 250 photographs, of the who’s who of Kolkata page 3 audience and mailed it to
them, and they posted on their respective facebook profiles.
– To launch
with a WOW
SOLUTION – Live Mannequins and fashion show on the escalators of Forum Mall, planned by
RESULTS – Talk of the town, with good press coverages, and the passers by wondering whether this is
a mannequin or a real person.
CHALLENGE – Launch the Reebok Zigtech Shoe in association with Carat Media
SOLUTION – The visitors ran on the treadmill with their own shoes first, and then tried
running with the Zigtech Shoe, to feel the difference.
RESULTS – Good Sales from the store.
Ideazfirst managed the four city
tour for D-link at Kolkata,
Durgapur, Guwahati and
They promoted the BITS
Technology which helps save
electricity and other computing
CHALLENGE – Innovation in the
launch of PET CT Scan. The
facility was inaugurated by the
Honble Governor of West Bengal
– Shri M. K. Narayanan.
SOLUTION – Innovative stage
design and execution.
RESULTS – WOW From client
Challenge – To promote the TV
Soap “Ishti Kutum” and be the
talk of the town
Solution – Branded 100 taxis with
flowers and the design to depict
them like wedding cars.
Results – The taxi was noticed by
everyone and “Chalo Paltai”
tagline of Star Jalsa was aptly
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Check out our event photographs on