Barriers To Thinking BigTwo Common Approaches To InnovationThat Actually Prevent You From Thinking Big
Separate WorldsIn the universe of ideas, two worlds exist. The world of incremental ideas. And the world of breakthrough ideas.
The Invisible BarrierAn invisible barrier exists between these two worlds. Preventing most ideas from ever becoming breakthroughs.
Barrier CrashersTo break through this barrier, two common approaches have been applied.
Approach 1: Ideas First In the “Ideas First” approach, inventors come up with an idea and then search for a market. They hope it lands in the world of breakthroughs...
Approach 2: Market First In the “Market First” approach, inventors identify amarket need and then search for an idea that meets that need. They hope it lands in the world of breakthroughs...
Lost In SpaceNeither of these approaches seem to work very well orvery often. What if there was some secret portal that could guide you to the world of breakthrough ideas...
The BreakthroughNow there is... I’ve studied the patent portfolios of the greatest products,companies and discovered three ways to come up with a breakthrough idea.These approaches have been proven to work across industry, technology and time.And they can work for your business too...
Winning Ideas Webinar Three Simple Innovation Strategies That WorkPresented By: Date: Thursday, January 10, 2013 Time: 12:00 PM Central Time Registration Chris Frank WinningIdeasWebinar.comIdea Visor, LLC