Crowdsourcing

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Mike Tee's presentation on Crowdsourcing for Ideashare Johor

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Crowdsourcing

  1. 1. Crowdsourcing by Mike Tee
  2. 2. What is Crowdsourcing <ul><li>NOT Outsourcing </li></ul><ul><li>Wisdom of crowds - all of us is smarter than any of us </li></ul>
  3. 3. What is Crowdsourcing <ul><li>Tapping into the collective intelligence of the public to solve business-related tasks. </li></ul>
  4. 4. Case Studies www.threadless.com <ul><li>$1,000 startup capital </li></ul><ul><li>No advertising, no designers, no sales force, no retail distribution </li></ul><ul><li>$30 million in sales </li></ul>
  5. 5. Case Studies www.mystarbucksidea.com <ul><li>> 15,000 ideas in first year </li></ul><ul><li>Ideas implemented: cup cakes, strawberry-flavored beverage, healthier menu, donation to local charities, iPhone apps. </li></ul>
  6. 6. Case Studies www.ideastorm.com <ul><li>Consumers vote & suggest on features </li></ul><ul><li>Ideas implemented - thinner screens, more memory, faster shipping, etc. </li></ul>
  7. 7. Case Studies www.utest.com <ul><li>Software testing </li></ul><ul><li>Used by Google & Microsoft </li></ul>
  8. 8. Case Studies www.innocentive.com <ul><li>High-level R&D </li></ul><ul><li>Used by DuPont, Boeing and P&G. </li></ul>
  9. 9. Strong Points <ul><li>Out of the box thinking / creative outputs </li></ul><ul><li>Minimize labor & research costs </li></ul><ul><li>Customer-centric approach </li></ul><ul><li>Word-of-mouth Marketing </li></ul>
  10. 10. Issues to Consider <ul><li>Lack of control </li></ul><ul><li>Time & effort to reach out to participants </li></ul><ul><li>Compensation </li></ul><ul><li>Copyright </li></ul>
  11. 11. Take-aways <ul><li>B2C companies - consider this an option to reach out to your consumers </li></ul><ul><li>B2B companies - consider this an option for your R&D </li></ul><ul><li>We’d love to hear your ideas </li></ul>
  12. 12. References <ul><li>http://www.bnet.com/2403-13241_23-52961.html </li></ul><ul><li>http://en.wikipedia.org/wiki/Crowdsourcing </li></ul><ul><li>http://www.wired.com/wired/archive/14.06/crowds.html </li></ul><ul><li>http://www.readwriteweb.com/archives/crowdsourcing_million_heads.php </li></ul>
  13. 13. Thank you! <ul><li>Mike Tee ( miketee@gmail.com) </li></ul><ul><li>www.densityonline.com </li></ul><ul><li>www.elevyn.com </li></ul>

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