The Role of Social Media in Corporate Social Responsibility

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This is a presentation in 12th Annual Environment and CSR Global Conference 2011 in Srinagar, India

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The Role of Social Media in Corporate Social Responsibility

  1. 1. The Role of Social Media in Corporate Social ResponsibilityAndrew ChowSINGAPORE
  2. 2. Singapore (5,060,000)1 out of 2 on Facebook = 2,700,000 (Apr 2011)
  3. 3. In America (400,000,000)3 out of 4 are on Social Media = 300,000,000
  4. 4. In the World2 out of 3 are on Social Media = 5,000,000,000
  5. 5. More than 15 hours of video uploaded per minute.
  6. 6. 600 years to watch all videos (2011 – 2611)
  7. 7. 20,000,000 Articles(78% not in English)
  8. 8. 5,000,000,000 70% of people on earth has a photo in Flickr
  9. 9. 1400% growth from Jan – Feb 09
  10. 10. If If FACEBOOK is a Country, It will be the 3rd largest CountryIn the World (after China & India)
  11. 11. Youngsters Spend Time on Social Media than Reading your Email
  12. 12. Social Media not onlyChange the Rules of Communication…
  13. 13. Social Media Best Friend? or yourWorst Nightmare?
  14. 14. Fundamentals of Social Media
  15. 15. Be Personable
  16. 16. Environment
  17. 17. Workplace
  18. 18. Community
  19. 19. Don’t Don’t
  20. 20. How can companiesleverage on Social Media For C.S.R ?
  21. 21. Sharing
  22. 22. Communicate
  23. 23. why are companiesNOT EMBRACING social media?
  24. 24. Strategy
  25. 25. Organisation
  26. 26. Channel
  27. 27. Investment
  28. 28. Authenticity
  29. 29. Listening
  30. 30. Moderation
  31. 31. Engagement
  32. 32. SOCIAL MEDIA INFRA-STRUCTURE
  33. 33. Analytics
  34. 34. Conclusion
  35. 35. Conversation
  36. 36. Community
  37. 37. Corporate Social ResponsibilityCorporate Social Media
  38. 38. Andrew Chow a.k.a Ideasandrew  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Membership  SACEOS member 2004  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner  Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Networking / Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified
  39. 39. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/More than 190 interviews/feature in 5 years from local and international media

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