www.andrewchow.sg

1. The Art of Seductive Sourcing
Leveraging Social Media to Attract and Find
Passive Candidates

2. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner & Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore
Profile

3. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 220 interviews/feature in 6 years from local / International media

4. Seductive Sourcing =
Social Recruiting
If Business can be done Socially, so can Recruitment!

5. Social Recruiting
“the process of sourcing or recruiting
candidates through the use of social
platforms as promotional and/or
advertising channels by employers
and recruiters”
- Wikipedia
Social Recruiting 101

6. Social Recruiting Culture
 You don't have to be ‘recruiting' to be recruiting
 Be social and professional at the same time
 Share, not Sell the “company”
 Weigh the pros and cons of different networks
 Integrate social media with other recruiting
channels
Social Recruiting 101

7. 4 Social Media Recruitment
Trend
What’s happening?

8. Go Mobile!
Social Media Recruitment Trend

9. Content : User > Original
Original
Co-created
User-generated
Social Media Recruitment Trend

10. Conversation : Listening > Talking
Social Media Recruitment Trend

11. Community : Niche > Mass
Social Media Recruitment Trend

12. 4 Social Recruiting Tools
Where are the people?

13. Linkedin Talent Pool
Social Recruiting Tools

15. BranchOut
Social Recruiting Tools

16. Plaxo
Social Recruiting Tools

17. “Brand” Network
Social Recruiting Tools

18. Social Recruiting Game Plan
Quick Nuggets for Strategy | Channels | Message

19. Strategy
 Social Recruiting is online Employer Branding
 Focus on Target Audience
 Narrowing instead of Broadcasting
Social Recruiting Game Plan

20. Channels
 No One size Fits all
 Where to find who?
 Too few Channels for too Long
 Are we casting our net far enough?
 Advertising vs Advocating
 Are our staff helping out in recruitment?
Social Recruiting Game Plan

21. Message
 Use the Right Social Tone for Gen Y
 Engage other Influencers
 Encourage more conversation
Social Recruiting Game Plan

22. 7 Social Recruiting
Best Practices
Due diligence requires more work than you think

23. Social Recruiting = Employer Branding
Corporate branding on Twitter
Social Recruiting Best Practices #1

24. Social Recruiting = Employer Branding
Make it fun on fan page & blog
Social Recruiting Best Practices #1

25. Social Recruiting = Employer Branding
Standardize you Company Name on Linkedin
Social Recruiting Best Practices #1

26. Study the candidate’s
connections and network
Who
What
Where
When
Social Recruiting Best Practices #2

27. Analyze Candidate’s Recommendations
Who
What
When
Social Recruiting Best Practices #3

28. Research on Status and Update
 “My boss is a dumbass!”
 “It’s Monday and I am already thinking about
TGIF”
 “Hate to manage our road show this weekend,
 it’s a bloody waste of time!”
Social Recruiting Best Practices #4

29. Request Social Portfolio
Thought Leadership
www.quora.com
Social Recruiting Best Practices #5

30. Request Social Portfolio
Thought Leadership
www.smashwords.com
Social Recruiting Best Practices #5

31. Request Social Portfolio
Creativity
www.pinterest.com
Social Recruiting Best Practices #5

32. Request Social Portfolio
Marketing
Social Recruiting Best Practices #5

33. Request Social Portfolio
Training & Development
www.slideshare.net
Social Recruiting Best Practices #5

34. Request Social Portfolio
Marketing Communications / Public Relations
www.twitter.com
Social Recruiting Best Practices #5

35. Administer Online Test
www.proprofs.com
Social Recruiting Best Practices #6

36. Manage your conversation
1. Experiment with social media
2. Make a plan
3. Listen
4. Be transparent & honest
5. Be personable and act like a person
6. Contribute in a meaningful way
7. See criticism as an opportunity
8. Be proactive
9. Accept you can’t do it all yourself – TEAMWORK!
10. Develop other Advocates within your network
Social Recruiting Best Practices #7

37. Questions and Answers
Let’s chat!