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SOCIAL MEDIA MANAGEMENT SERVICES
TO BUILD A ROBUST ON-LINE COMMUNITY

             Presented by:
Key Messages
• Increase awareness on the important role of
  fathers among the general public.
• Promote and facilitate greater respons...
Movement Inventory
Website
Twitter
Facebook
Fanpage
Publicity since 19 Nov 2009
• Education
   – Life Newsletters (editorial conceptualization and writing)
• Marketing Collat...
Moving forward..
Movement
New Media Publicity
New Media – Social Networking Portal
          (operate within the site)
Proposed Dadsforlife
                Social Networking Portal
                (Fathers Action Network)

Features          ...
Profiles           Blogs              Events               Videos

                                                       ...
Forum
• Incorporated in Social Networking sub-portal
• Sections
  – General
  – Building bonds
  – Managing Your Family
  ...
•   All official videos to
    •   All official pictures to
    •   All press releases to
    •   All tips/resources to
  ...
Movement
Social Media Publicity
Strategy




Contents. Conversation. Community.
My Dad, My Mentor




  “ (3) life lesson(s) taught by my dad are _____, _____ & _____”
                                 F...
Our Dad, Our Idol   (photography competition)




  “Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy”
                  ...
Beyond being a Provider and Protector




      “ How I help my son to ____________? ”
                 Overcome fear, Bea...
Beautifully imperfect.




“My dad likes to (strange habit) but I love him all the same”
                                 ...
Like Father Like Son




           “I am just like my dad because __________”
                            Fathers with gr...
Fathers make a difference




                      “I like to thank my dad for __________”
                              ...
Tribute to Our dad




             “A Poem for Dad, A place in our heart….”
                                          Gen...
Movement
Mass Media Publicity
Stories

Angles
– Father of the Year award
   • Any Submission
   • 45 Selection (sync with 45th NDP)
   • Winner Award presentation
Role of the Fatherhood at different stages




Childhood        Teenage       Adults      Generations
Fatherhood in different Culture
Managing Fatherhood by
Understanding Yourself & Your children
                          (Enneagram)
Home Makers’ Day Off




Weekly? …. Fortnightly? … Monthly?
The role of Discipline in Fatherhood

Learn to love by saying NO

Where to say “No”?

Sharing by fathers
Engaging the Business Community
             (other stakeholders)



  • Commercial partners to
    suggest gift to the Fa...
Main Contact
•   Andrew Chow
•   Mobile – 65-97771818
•   Email – andrew@ideamart.com.sg
•   Social Media Contacts
    – P...
Thank You
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Social Media Strategy Pitch - Dads for Life

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Social Media Strategy Pitch - Dads for Life

  1. 1. SOCIAL MEDIA MANAGEMENT SERVICES TO BUILD A ROBUST ON-LINE COMMUNITY Presented by:
  2. 2. Key Messages
  3. 3. • Increase awareness on the important role of fathers among the general public. • Promote and facilitate greater responsible fatherhood in Singapore. • To build the brand presence and relevance for DadsforLife.sg • To maximize on-line participation and grow community through “DadsforLife.sg” and optimize social media (including forums) components.
  4. 4. Movement Inventory
  5. 5. Website
  6. 6. Twitter
  7. 7. Facebook Fanpage
  8. 8. Publicity since 19 Nov 2009 • Education – Life Newsletters (editorial conceptualization and writing) • Marketing Collaterals – Fathering Tips Cards – Stickers – Photo cards Collaterals – Customs Pins – Silicone Wristband – One-page brochure – Car Decals • Portal - Dadsforlife.sg – Contents & Website • Event - Launch of Movement on 19 Nov 2009
  9. 9. Moving forward..
  10. 10. Movement New Media Publicity
  11. 11. New Media – Social Networking Portal (operate within the site)
  12. 12. Proposed Dadsforlife Social Networking Portal (Fathers Action Network) Features Movement identity •Profiles •Login/Password •Personal messaging •Mini Facebook •Blogs •Real Names •Friends Objectives •Events •Participate/Invite/Share •Videos •Forum Administrator •Groups •Moderate topics •Classified •Block users •Surveys •Manage events •Monitor growth •Verify users
  13. 13. Profiles Blogs Events Videos First time… Fathers to be Lessons for kids Event forecast Cycling Young Fathers Fatherhood •Fathers Day Fishing Mature Fathers experiences •Families Outings Flying a kite Grand Fathers Tips & resources •Father Networks Walking… Family outing Snapshots of life Photo Groups Classified Surveys / Poll Memorable pics Interest Groups Marketplace for Member generated Dad at diff age Sport kakis used items Official Poll
  14. 14. Forum • Incorporated in Social Networking sub-portal • Sections – General – Building bonds – Managing Your Family – Schools and You
  15. 15. • All official videos to • All official pictures to • All press releases to • All tips/resources to • All radio news/interview to “Dadsforlife”, “dads for life”, “fatherhood”, “father”, “great father”, “best dad” etc
  16. 16. Movement Social Media Publicity
  17. 17. Strategy Contents. Conversation. Community.
  18. 18. My Dad, My Mentor “ (3) life lesson(s) taught by my dad are _____, _____ & _____” Fathers-to-be & Young Fathers
  19. 19. Our Dad, Our Idol (photography competition) “Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy” Adult Children honoring their fathers
  20. 20. Beyond being a Provider and Protector “ How I help my son to ____________? ” Overcome fear, Beats shyness, Forgive and forget Mature fathers with adult children
  21. 21. Beautifully imperfect. “My dad likes to (strange habit) but I love him all the same” Adults with Loving Memories of their Dad
  22. 22. Like Father Like Son “I am just like my dad because __________” Fathers with grown up children still closely knitted
  23. 23. Fathers make a difference “I like to thank my dad for __________” Young Fathers remembering their dad as role models
  24. 24. Tribute to Our dad “A Poem for Dad, A place in our heart….” General Public
  25. 25. Movement Mass Media Publicity
  26. 26. Stories Angles
  27. 27. – Father of the Year award • Any Submission • 45 Selection (sync with 45th NDP) • Winner Award presentation
  28. 28. Role of the Fatherhood at different stages Childhood Teenage Adults Generations
  29. 29. Fatherhood in different Culture
  30. 30. Managing Fatherhood by Understanding Yourself & Your children (Enneagram)
  31. 31. Home Makers’ Day Off Weekly? …. Fortnightly? … Monthly?
  32. 32. The role of Discipline in Fatherhood Learn to love by saying NO Where to say “No”? Sharing by fathers
  33. 33. Engaging the Business Community (other stakeholders) • Commercial partners to suggest gift to the Father • F&B to have ‘Dad’s meal” – (similar to Ladies’ Night)
  34. 34. Main Contact • Andrew Chow • Mobile – 65-97771818 • Email – andrew@ideamart.com.sg • Social Media Contacts – Personal Branding – www.andrewchow.sg – Facebook - http://www.facebook.com/IdeasAndrew?ref=profile – Podomatic (Podcast) - http://ideasandrew.podomatic.com/ – Slideshare (Presentation) – http://www.slideshare.net/ideasandrew – Youtube (Video) - http://www.youtube.com/ideasandrew – Linkedin - http://sg.linkedin.com/in/ideasandrew
  35. 35. Thank You

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